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Semrush Logo Award Winner Product Badge
Semrush

Semrush

Composite Score
8.8 /10
CX Score
9.1 /10

What is Semrush?

Semrush is a leading online visibility management software-as-a-service platform. With over 50 products, tools and add-ons across online visibility management, including tools for search, content, social media and market research, data for more than 140 countries, seamless integration with Google and task management platforms, Semrush is a critical solution for all companies who are serious about online presence.

Company Details


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Awards & Recognition

Semrush won the following awards in the Website Analytics category

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Semrush Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Semrush.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

90 Likeliness to Recommend

93 Plan to Renew

1
Since last award

85 Satisfaction of Cost Relative to Value

1
Since last award


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+91 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Semrush?

2% Negative
3% Neutral
95% Positive

Pros

  • Acts with Integrity
  • Performance Enhancing
  • Respectful
  • Helps Innovate

Feature Ratings

Average 83

Machine Learning

88

Search Engine Optimization

86

Data Visualization

86

Audience Segmentation

85

Paid Search Integration

85

Audience Demographics

84

Device and Browser Analytics

83

Customer Value Analysis

83

Customer Journey Modelling

82

Social Media Analytics

81

Conversion Analysis

81

Vendor Capability Ratings

Average 82

Breadth of Features

85

Ease of Implementation

85

Quality of Features

85

Business Value Created

84

Usability and Intuitiveness

82

Ease of IT Administration

81

Product Strategy and Rate of Improvement

81

Ease of Data Integration

81

Ease of Customization

79

Availability and Quality of Training

79

Vendor Support

76

Semrush Reviews

Angela W.

  • Role: Sales Marketing
  • Industry: Other
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted Oct 2022

Semrush helps us with our content marketing

Likeliness to Recommend

10 /10

What differentiates Semrush from other similar products?

We use this program to correct and perfect all the SEO of our content marketing. It is quite a useful tool, which has helped us to have better positioning in our web pages, our blog and advertising campaigns, as it provides us with real time data of web pages, organic positions, keywords and much more.

What is your favorite aspect of this product?

It has a complete mapping of the entire customer journey through our web pages, so we can know which sections attract the most traffic. Its SEO management is great, as it allows us to make all the corrections to our articles for the blog and have the keywords, which position our website and all our services.

What do you dislike most about this product?

It takes time to get to know the program, since its learning curve is a little high, but certainly all the effort and time invested is worth it, as it is a very complete program. It may also seem a little expensive for some companies, especially if they are starting, but it is worth the cost, because it has very useful tools that will boost your web pages.

What recommendations would you give to someone considering this product?

SEOs and marketers can use Semrush to analyze their marketing funnels and understand how a website performs in the current situation. You can learn everything about your website to approach and develop your marketing strategy on different levels. Easy to use dashboard and understand every part of the website.

Pros

  • Continually Improving Product
  • Trustworthy
  • Unique Features
  • Inspires Innovation

Ramakant R.

  • Role: Industry Specific Role
  • Industry: Education
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted Sep 2022

Best Keyword Research Tool to Track & Reports

Likeliness to Recommend

10 /10

What differentiates Semrush from other similar products?

Semrush provides good keyword research with more than 1 billion Keywords report. It can also provide competitors analysis report, on page SEO report, backlinks reports & Paid keywords reports.

What is your favorite aspect of this product?

Keyword research, Keyword ranking report & Backlink analysis report

What do you dislike most about this product?

The product pricing for a single user is expensive. Not recommended for small-scale industries, freelancers, or small organizations.

What recommendations would you give to someone considering this product?

If you are managing 4-5 SEO projects, Semrush is the best tool to manage your project. Semrush provides you with a complete idea of Keyword reports, keyword ranking, website audit, website backlink analysis, and many other features.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Sirish R.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jul 2022

Get great insights and improve overall SEO

Likeliness to Recommend

9 /10

What differentiates Semrush from other similar products?

The data that we get from Semrush is very accurate most of the times. Apart from suggesting the top performing keywords, Semrush is very much useful when it comes to tracking competitor keywords, their ad performance etc. I would say this deep level of insights is what differentiates Semrush from other

What is your favorite aspect of this product?

I like the fact that we can easily track the competitor performance from Semrush. Also country wise keywords for SEO can be got from Semrush which is very much useful for me

What do you dislike most about this product?

The Domain authority score alone is not accurate with Semrush

What recommendations would you give to someone considering this product?

This is a must to have software for marketing teams to have a check on competitors and at the same time improve your own performance

Pros

  • Helps Innovate
  • Reliable
  • Performance Enhancing
  • Unique Features

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