What is Semrush?
Semrush is a leading online visibility management software-as-a-service platform. With over 50 products, tools and add-ons across online visibility management, including tools for search, content, social media and market research, data for more than 140 countries, seamless integration with Google and task management platforms, Semrush is a critical solution for all companies who are serious about online presence.
Company Details
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
90 Likeliness to Recommend
93 Plan to Renew
1
Since last award
85 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+91 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Semrush?
Pros
- Performance Enhancing
- Trustworthy
- Efficient Service
- Respectful
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
AI Tools
Search Engine Optimization
Paid Search Integration
Data Visualization
Audience Segmentation
Audience Demographics
Machine Learning
Device and Browser Analytics
Customer Value Analysis
Social Media Analytics
Customer Journey Modelling
Vendor Capability Ratings
Quality of Features
Breadth of Features
Ease of Implementation
Business Value Created
Usability and Intuitiveness
Ease of IT Administration
Product Strategy and Rate of Improvement
Ease of Data Integration
Ease of Customization
Availability and Quality of Training
Vendor Support
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Semrush Reviews
Anna R.
- Role: Operations
- Industry: Utilities
- Involvement: End User of Application
Submitted Nov 2023
Manage outreach through in-depth SEO and research
Likeliness to Recommend
What differentiates Semrush from other similar products?
With a vast database and the ability to identify related keywords and long-tail variations, it stands out from competitors. The tool not only reveals competitors' keywords but also exposes their digital marketing strategies, allowing financial strategists to remain ahead in a competitive landscape. Semrush's Backlink Analytics is a standout feature that offers insight into competitors' link-building strategies. The tool helps strategists improve their own link-building for better SEO. Semrush lets people analyze multiple competitors at once. The depth of analysis depends on the user's subscription plan.
What is your favorite aspect of this product?
Semrush provides a comprehensive view of SEO performance, including keyword research, backlink analysis, and on-page optimization. This approach enables financial strategists to optimize every aspect of their digital presence. The tools for analyzing competitors provide useful information. Businesses can adjust their online marketing tactics according to what is effective for their rivals, staying ahead of industry trends. Semrush's interface simplifies the difficult task of SEO analysis. Financial strategists at any level of technical proficiency can easily navigate Semrush, making it user-friendly for all team members.
What do you dislike most about this product?
Using a tool to optimize content can improve both SEO strategies and the ability to analyze user sentiment. Consider the potential benefits and drawbacks of using Semrush, and prioritize based on specific needs and financial resources. However, while Semrush has a free plan, it has limitations. Upgrading to a paid plan may be necessary to access advanced features, which could be difficult for those on a tight budget.
What recommendations would you give to someone considering this product?
Semrush is essential for marketers looking to stay ahead. Its ability to analyze keywords and provide competitor insights allows for the creation of strong content and SEO strategies. The Keyword Magic Tool, competitor analysis features, and content optimization toolkit are invaluable for effective digital marketing. Semrush updates its database regularly, usually on a monthly basis, so users have access to the most current keyword information. It provides past information about how keywords performed, letting users follow trends and changes over time.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.
Yukio T.
- Role: Finance
- Industry: Electronics
- Involvement: End User of Application
Submitted Nov 2023
Comprehensive Keyword Analysis: Beyond the Basics
Likeliness to Recommend
What differentiates Semrush from other similar products?
Semrush can take your keyword analysis to the next level. In my job, investigating search trends related to the financial sector has provided me with a complete understanding of our audience's requirements and behaviors. The ability to analyze competitors' strategies is a game-changer. Semrush offers a detailed analysis of keywords and search trends, enabling our financial marketing team to stay ahead. Semrush also assists in optimizing our financial content by suggesting improvements in structure and relevance, ensuring our online presence aligns with audience needs. Accuracy in data is crucial in the financial sector.
What is your favorite aspect of this product?
Semrush's strengths and benefits extend beyond keywords to strategic insights into how our audience searches. This enables us to align our financial services with their needs. Our understanding of competitor strategies helps identify gaps and opportunities, leading to a more robust marketing strategy. The tool for optimizing content ensures that our financial messages are not only seen but also connect with our audience, leading to better engagement.
What do you dislike most about this product?
To enhance its capabilities, the competitor analysis features must be improved, and the keyword research database should be expanded, providing marketers with more extensive insights that will help them refine their strategies, stay ahead in the ever-changing digital world, and keep their edge.
What recommendations would you give to someone considering this product?
Semrush can analyze our competitors' strategies, improve our content, and offer up-to-date search trend insights like no other. Semrush revealed new financial search patterns. By immediately incorporating these insights, our financial services gained high visibility in relevant internet searches. Semrush is committed to providing dependable data to ensure that our insights not only offer value but are also accurate and essential in business decision-making.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.
Kevin L.
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted Nov 2023
Robust feature set. Reaches top tier of results.
Likeliness to Recommend
What differentiates Semrush from other similar products?
Great keyword and page analytics.
What do you dislike most about this product?
Limited data on non-search channels.
What recommendations would you give to someone considering this product?
Use for SEO & SEM.
Pros
- Reliable
- Transparent
- Performance Enhancing
- Enables Productivity
Please tell us why you think this review should be flagged.
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