Semrush Logo Award Winner Product Badge
Semrush Logo Award Winner Product Badge
Semrush

Semrush

Composite Score
8.8 /10
CX Score
9.1 /10

What is Semrush?

Semrush is a leading online visibility management software-as-a-service platform. With over 50 products, tools and add-ons across online visibility management, including tools for search, content, social media and market research, data for more than 140 countries, seamless integration with Google and task management platforms, Semrush is a critical solution for all companies who are serious about online presence.

Company Details


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Awards & Recognition

Semrush won the following awards in the Website Analytics category

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Semrush Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Semrush.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

90 Likeliness to Recommend

93 Plan to Renew

1
Since last award

85 Satisfaction of Cost Relative to Value

1
Since last award


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+91 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Semrush?

3% Negative
3% Neutral
94% Positive

Pros

  • Performance Enhancing
  • Trustworthy
  • Efficient Service
  • Respectful

Feature Ratings

Average 83

AI Tools

86

Search Engine Optimization

86

Paid Search Integration

85

Data Visualization

85

Audience Segmentation

84

Audience Demographics

84

Machine Learning

83

Device and Browser Analytics

82

Customer Value Analysis

82

Social Media Analytics

82

Customer Journey Modelling

81

Vendor Capability Ratings

Average 82

Quality of Features

85

Breadth of Features

85

Ease of Implementation

84

Business Value Created

84

Usability and Intuitiveness

82

Ease of IT Administration

81

Product Strategy and Rate of Improvement

80

Ease of Data Integration

80

Ease of Customization

80

Availability and Quality of Training

79

Vendor Support

76

Semrush Reviews

Anna R.

  • Role: Operations
  • Industry: Utilities
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Nov 2023

Manage outreach through in-depth SEO and research

Likeliness to Recommend

9 /10

What differentiates Semrush from other similar products?

With a vast database and the ability to identify related keywords and long-tail variations, it stands out from competitors. The tool not only reveals competitors' keywords but also exposes their digital marketing strategies, allowing financial strategists to remain ahead in a competitive landscape. Semrush's Backlink Analytics is a standout feature that offers insight into competitors' link-building strategies. The tool helps strategists improve their own link-building for better SEO. Semrush lets people analyze multiple competitors at once. The depth of analysis depends on the user's subscription plan.

What is your favorite aspect of this product?

Semrush provides a comprehensive view of SEO performance, including keyword research, backlink analysis, and on-page optimization. This approach enables financial strategists to optimize every aspect of their digital presence. The tools for analyzing competitors provide useful information. Businesses can adjust their online marketing tactics according to what is effective for their rivals, staying ahead of industry trends. Semrush's interface simplifies the difficult task of SEO analysis. Financial strategists at any level of technical proficiency can easily navigate Semrush, making it user-friendly for all team members.

What do you dislike most about this product?

Using a tool to optimize content can improve both SEO strategies and the ability to analyze user sentiment. Consider the potential benefits and drawbacks of using Semrush, and prioritize based on specific needs and financial resources. However, while Semrush has a free plan, it has limitations. Upgrading to a paid plan may be necessary to access advanced features, which could be difficult for those on a tight budget.

What recommendations would you give to someone considering this product?

Semrush is essential for marketers looking to stay ahead. Its ability to analyze keywords and provide competitor insights allows for the creation of strong content and SEO strategies. The Keyword Magic Tool, competitor analysis features, and content optimization toolkit are invaluable for effective digital marketing. Semrush updates its database regularly, usually on a monthly basis, so users have access to the most current keyword information. It provides past information about how keywords performed, letting users follow trends and changes over time.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Yukio T.

  • Role: Finance
  • Industry: Electronics
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Nov 2023

Comprehensive Keyword Analysis: Beyond the Basics

Likeliness to Recommend

9 /10

What differentiates Semrush from other similar products?

Semrush can take your keyword analysis to the next level. In my job, investigating search trends related to the financial sector has provided me with a complete understanding of our audience's requirements and behaviors. The ability to analyze competitors' strategies is a game-changer. Semrush offers a detailed analysis of keywords and search trends, enabling our financial marketing team to stay ahead. Semrush also assists in optimizing our financial content by suggesting improvements in structure and relevance, ensuring our online presence aligns with audience needs. Accuracy in data is crucial in the financial sector.

What is your favorite aspect of this product?

Semrush's strengths and benefits extend beyond keywords to strategic insights into how our audience searches. This enables us to align our financial services with their needs. Our understanding of competitor strategies helps identify gaps and opportunities, leading to a more robust marketing strategy. The tool for optimizing content ensures that our financial messages are not only seen but also connect with our audience, leading to better engagement.

What do you dislike most about this product?

To enhance its capabilities, the competitor analysis features must be improved, and the keyword research database should be expanded, providing marketers with more extensive insights that will help them refine their strategies, stay ahead in the ever-changing digital world, and keep their edge.

What recommendations would you give to someone considering this product?

Semrush can analyze our competitors' strategies, improve our content, and offer up-to-date search trend insights like no other. Semrush revealed new financial search patterns. By immediately incorporating these insights, our financial services gained high visibility in relevant internet searches. Semrush is committed to providing dependable data to ensure that our insights not only offer value but are also accurate and essential in business decision-making.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Kevin L.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Nov 2023

Robust feature set. Reaches top tier of results.

Likeliness to Recommend

9 /10

What differentiates Semrush from other similar products?

Great keyword and page analytics.

What do you dislike most about this product?

Limited data on non-search channels.

What recommendations would you give to someone considering this product?

Use for SEO & SEM.

Pros

  • Reliable
  • Transparent
  • Performance Enhancing
  • Enables Productivity

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