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Semrush Logo Award Winner Product Badge
Semrush

Semrush

Composite Score
8.9 /10
CX Score
9.1 /10

What is Semrush?

Semrush is a leading online visibility management software-as-a-service platform. With over 50 products, tools and add-ons across online visibility management, including tools for search, content, social media and market research, data for more than 140 countries, seamless integration with Google and task management platforms, Semrush is a critical solution for all companies who are serious about online presence.

Company Details


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Awards & Recognition

Semrush won the following awards in the Website Analytics category

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Semrush Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Semrush.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

90 Likeliness to Recommend

94 Plan to Renew

84 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+93 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Semrush?

3% Negative
2% Neutral
95% Positive

Pros

  • Performance Enhancing
  • Trustworthy
  • Respectful
  • Fair

Feature Ratings

Average 82

Search Engine Optimization

86

Data Visualization

85

Machine Learning

84

Paid Search Integration

84

Audience Segmentation

84

AI Tools

83

Social Media Analytics

83

Audience Demographics

82

Device and Browser Analytics

82

Customer Value Analysis

82

Conversion Analysis

81

Vendor Capability Ratings

Average 82

Breadth of Features

85

Ease of Implementation

85

Quality of Features

84

Business Value Created

84

Usability and Intuitiveness

83

Ease of IT Administration

82

Ease of Data Integration

81

Product Strategy and Rate of Improvement

80

Ease of Customization

80

Availability and Quality of Training

79

Vendor Support

76

Semrush Reviews

Aryan S.

  • Role: Information Technology
  • Industry: Education
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Dec 2023

Most Powerful SEO and Marketing Tool

Likeliness to Recommend

10 /10

What differentiates Semrush from other similar products?

Semrush stands out for its comprehensive SEO and marketing insights, offering competitor reporting, robust keyword research, and accurate ranking tracking. While the Keyword Magic report's trend graph can be confusing, SEMRUSH excels in providing valuable data with a slight delay.

What is your favorite aspect of this product?

My favorite aspect is it's ability to swiftly generate SEO reports, provide daily Google SERP alerts, and streamline organic competition analysis, enhancing productivity in SEO projects.

What do you dislike most about this product?

One drawback is the confusing trend graph in the Keyword Magic report, and the data delay, often attributed to SEMRUSH's sources. Despite the Top Stories tracking feature's potential, it currently has errors that need improvement.

What recommendations would you give to someone considering this product?

For effective SEO and content marketing, Semrush is a valuable tool, offering quick SEO reports and daily Google SERP alerts. While it excels in SEO consulting and reports, improvements are needed in the On-Page SEO Checker and local SEO reporting for wider applicability.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Hanna P.

  • Role: Sales Marketing
  • Industry: Manufacturing
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Dec 2023

Loads of competitive insights, intuitive UI

Likeliness to Recommend

8 /10

What differentiates Semrush from other similar products?

The competitive insights are fantastic, and the UI is very intuitive. We appreciate the continued advancement of features for ongoing tracking and reporting.

What is your favorite aspect of this product?

Keyword magic, competitive insights

What do you dislike most about this product?

Fall behind on features being rolled out

What recommendations would you give to someone considering this product?

Identify a clear platform owner who can stay on top of training and features

Pros

  • Reliable
  • Performance Enhancing
  • Enables Productivity
  • Efficient Service

Robert G.

  • Role: Information Technology
  • Industry: Finance
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Dec 2023

Competitor Advantage and Keyword Expertise

Likeliness to Recommend

9 /10

What differentiates Semrush from other similar products?

This powerful tool is your key to becoming an expert at analyzing keywords, outmaneuvering competitors, and optimizing your website's performance. The main attraction of Semrush is its capability to accurately reveal top-performing keywords. You can imagine having a private guide to the abundance of the internet, enabling you to adjust your content plan for optimal results while effortlessly surpassing your adversaries. It's like having an advantage in crafting successful methods for your digital journey.

What is your favorite aspect of this product?

The best feature of Semrush is its capability to discover high-performing keywords with accuracy. It saves time and enables them to adjust their content strategies for the most impact, ensuring they remain ahead of competitors in the constantly evolving digital world. Its careful monitoring guarantees that your website is always in excellent condition, allowing you to focus on your strength—designing great digital experiences. It is also adaptable for use in various sectors, from e-commerce to finance.

What do you dislike most about this product?

However, a disadvantage is that it may take some time for new users to fully utilize its powerful features because of the learning curve. However, it's worth the effort to learn how to use Semrush because it has so many useful features.

What recommendations would you give to someone considering this product?

The proof of its effectiveness is in the results: users regularly report better keyword rankings, more organic traffic, and a competitive advantage in their specific industries. These outcomes demonstrate how well Semrush delivers on its promises. Besides its keyword capabilities, Semrush also provides comprehensive competitor analysis. By dissecting rival strategies, we gain valuable insights, allowing them to fine-tune their own approaches and outmaneuver competitors in the online arena.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

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