Semrush Customer Reviews 2026 | Website Analytics

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Semrush

Composite Score

8.9 /10

CX Score

9.2 /10

169 Reviews Write a Review

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What is Semrush?

Semrush is a leading online visibility management software-as-a-service platform. With over 50 products, tools and add-ons across online visibility management, including tools for search, content, social media and market research, data for more than 140 countries, seamless integration with Google and task management platforms, Semrush is a critical solution for all companies who are serious about online presence.

Company Details

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Awards & Recognition

Semrush won the following awards in the Website Analytics category

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2026 Data Quadrant Champion

Latest Award, 2026

1 Top Rated Capabilities

3 Top Rated Features

Latest Award, 2026

2025 Emotional Footprint Champion

2025

2025 Data Quadrant Champion

2025

5 Top Rated Capabilities

8 Top Rated Features

2025

2024 Emotional Footprint Champion

2024

2024 Data Quadrant Champion

2024

6 Top Rated Capabilities

5 Top Rated Features

2024

2023 Emotional Footprint Champion

2023

2023 Data Quadrant Champion

2023

7 Top Rated Capabilities

7 Top Rated Features

2023

Semrush Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Semrush.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

90 Likeliness to Recommend

94 Plan to Renew

1
Since last award

84 Satisfaction of Cost Relative to Value

1
Since last award

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+93 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Semrush?

3% Negative

2% Neutral

95% Positive

Pros

Performance Enhancing
Trustworthy
Respectful
Fair

Feature Ratings

Average 82

Search Engine Optimization

Data Visualization

Machine Learning

Audience Segmentation

Paid Search Integration

AI Tools

Social Media Analytics

Audience Demographics

Device and Browser Analytics

Customer Value Analysis

Conversion Analysis

Vendor Capability Ratings

Average 82

Breadth of Features

Ease of Implementation

Quality of Features

Business Value Created

Usability and Intuitiveness

Ease of IT Administration

Ease of Data Integration

Ease of Customization

Product Strategy and Rate of Improvement

Availability and Quality of Training

Vendor Support

Also Featured in...

Customer Intelligence

Score 8.9

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Search Engine Optimization

Score 8.9

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Competitive Intelligence

Score 8.8

View Semrush in this category (opens in a new tab)

Semrush Reviews

Berkay A.

Role: Sales Marketing
Industry: Technology
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted May 2024

User friendly interface

Likeliness to Recommend

8 /10

What differentiates Semrush from other similar products?

Customer support

What is your favorite aspect of this product?

Competitor analysis

What do you dislike most about this product?

Integrations could be more

What recommendations would you give to someone considering this product?

Have a demo first

Pros

Trustworthy
Effective Service
Over Delivered
Includes Product Enhancements

Vigneshwar P.

Role: Sales Marketing
Industry: Finance
Involvement: IT Development, Integration, and Administration

Validated Review

Verified Reviewer

Submitted May 2024

SEM rush the tool for your website analytics

Likeliness to Recommend

10 /10

What differentiates Semrush from other similar products?

It really gives a very detailed information about the website analysis as well as analytics. compared with other products it would be more detailed and user friendly

What is your favorite aspect of this product?

about the website with a detailed analysis including the keywords and search volume

What do you dislike most about this product?

its little bit costly but it's worth it

What recommendations would you give to someone considering this product?

Can get this product for a detailed report and analysis about the website

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Seethalakshmi M.

Role: Sales Marketing
Industry: Technology
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Apr 2024

Best Tool for Competitor Analysis

Likeliness to Recommend

9 /10

What differentiates Semrush from other similar products?

SEMrush provides In-depth reports of Competitor Analysis, Website Analysis, Keyword Research, Content gaps, Google Ads and it is one of the best tool for generating backlinks which will help us to create qualified DO-follow backlinks and this helps us to get the better insights about the marketing strategies in the market

What is your favorite aspect of this product?

Best Tool identifying the Competitor Backlinks

What do you dislike most about this product?

Pricing Model

What recommendations would you give to someone considering this product?

Buy this tool if you planning to create a new marketing strategy for your website to generate quality Content/Keywords and to build more Do Follow backlinks for your website especially if you want to spy your competitors activities,

Pros

Helps Innovate
Continually Improving Product
Reliable
Trustworthy

Semrush

What is Semrush?

Company Details

Need Assistance?

Awards & Recognition

2026 Data Quadrant Champion

2025 Emotional Footprint Champion

2025 Data Quadrant Champion

2024 Emotional Footprint Champion

2024 Data Quadrant Champion

2023 Emotional Footprint Champion

2023 Data Quadrant Champion

Semrush Ratings

90 Likeliness to Recommend

94 Plan to Renew

1 Since last award

84 Satisfaction of Cost Relative to Value

1 Since last award

Emotional Footprint Overview

+93 Net Emotional Footprint

How much do users love Semrush?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Search Engine Optimization Provides targeted recommendations for improving and optimizing a page for organic search rankings (i.e. via A/B testing or multivariate testing).

Data Visualization Visualize customer data in configurable dashboards or reports, and easily share these visualizations with decision makers.

Machine Learning Analyze historical or real-time data using machine learning algorithms to generate insights e.g. prediction, anomaly/event detection, sentiment analysis.

Audience Segmentation The ability to create and analyze discrete customer audience segments based on user-defined criteria or variables.

Paid Search Integration Integrates with popular search advertising services (i.e. AdWords) and can make predictive recommendations around areas like keywords.

AI Tools AI tools to help predict sales, tactics, and enhanced reporting.

Social Media Analytics Captures information on social signals from popular services (Twitter, Facebook, LinkedIn etc.).

Audience Demographics The ability to capture, analyze and display customer demographic/firmographic data from different channels.

Device and Browser Analytics Capture and summarize device and browser information.

Customer Value Analysis Predicts customer lifetime value based on past conversions.

Conversion Analysis The ability to capture and analyze conversion (transaction) data and conversion paths from the web or associated channels.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Also Featured in...

Customer Intelligence

Search Engine Optimization

Competitive Intelligence

Semrush Reviews

Berkay A.

User friendly interface

Likeliness to Recommend

Pros

Vigneshwar P.

SEM rush the tool for your website analytics

Likeliness to Recommend

Pros

Seethalakshmi M.

Best Tool for Competitor Analysis

Likeliness to Recommend

Pros

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Feature Ratings

Search Engine Optimization

Data Visualization

Machine Learning

Audience Segmentation

Paid Search Integration

AI Tools

Social Media Analytics

Audience Demographics

Device and Browser Analytics

Customer Value Analysis

Conversion Analysis

Vendor Capability Ratings

Breadth of Features

Ease of Implementation

Quality of Features

Business Value Created

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Ease of IT Administration

Ease of Data Integration

Ease of Customization

Product Strategy and Rate of Improvement

Availability and Quality of Training

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