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Semrush Logo Award Winner Product Badge
Semrush

Semrush

Composite Score
8.9 /10
CX Score
9.1 /10

What is Semrush?

Semrush is a leading online visibility management software-as-a-service platform. With over 50 products, tools and add-ons across online visibility management, including tools for search, content, social media and market research, data for more than 140 countries, seamless integration with Google and task management platforms, Semrush is a critical solution for all companies who are serious about online presence.

Company Details


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Awards & Recognition

Semrush won the following awards in the Website Analytics category

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Semrush Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Semrush.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

90 Likeliness to Recommend

93 Plan to Renew

84 Satisfaction of Cost Relative to Value

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Since last award


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+93 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Semrush?

3% Negative
3% Neutral
94% Positive

Pros

  • Performance Enhancing
  • Trustworthy
  • Efficient Service
  • Respectful

Feature Ratings

Average 83

Machine Learning

86

Paid Search Integration

86

Search Engine Optimization

86

AI Tools

85

Data Visualization

85

Audience Demographics

84

Audience Segmentation

83

Social Media Analytics

82

Device and Browser Analytics

82

Customer Value Analysis

82

Customer Journey Modelling

82

Vendor Capability Ratings

Average 82

Breadth of Features

85

Quality of Features

85

Ease of Implementation

85

Business Value Created

84

Usability and Intuitiveness

83

Ease of IT Administration

82

Ease of Customization

81

Ease of Data Integration

80

Product Strategy and Rate of Improvement

80

Availability and Quality of Training

79

Vendor Support

76

Semrush Reviews

Rob A.

  • Role: Information Technology
  • Industry: Consulting
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted Jun 2024

Top of the SEO Optimization pile. A must have.

Likeliness to Recommend

10 /10

What differentiates Semrush from other similar products?

The integrity and wide spectrum of tools available as a resource when analyzing a website. The tools are excellent and really help with taking a website that is not searchable and making it SEO friendly.

What is your favorite aspect of this product?

The Site Audit tool. This is the primary tools we use and can tell you all the issues that is affecting the site and site searchability It's an indispensable tool for SEO managers

What do you dislike most about this product?

The price. Very expensive when adding additional features,

What recommendations would you give to someone considering this product?

If you are looking to make a website searchable and appears in the engines, then this is definitely the tool for you. It has an extensive arsenal of elements that help and indicate to you what is going wrong with the website and how to fix it,

Pros

  • Reliable
  • Performance Enhancing
  • Effective Service
  • Caring

Cons

  • Less Respectful

Robert Q.

  • Role: Sales Marketing
  • Industry: Telecommunications
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted May 2024

The definitive tool to improve your online presenc

Likeliness to Recommend

10 /10

What differentiates Semrush from other similar products?

What makes Semrush different is its wide range of built-in tools ranging from SEO to social media advertising. This has allowed me to have a complete view of my online presence and make informed decisions to drive my business forward.

What do you dislike most about this product?

However, the only thing I dislike about Semrush is its cost as it can be a bit high for small businesses or entrepreneurs. Despite this, I think its value and functionality completely justify the price.

What recommendations would you give to someone considering this product?

In short, I would recommend Semrush to anyone looking to take their digital marketing strategy to the next level. Their ability to analyze data, optimize campaigns and improve online performance is truly exceptional.

Pros

  • Continually Improving Product
  • Reliable
  • Enables Productivity
  • Efficient Service

Bailey W.

  • Role: Sales Marketing
  • Industry: Consulting
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted May 2024

Excellent tool for SEO strategy

Likeliness to Recommend

10 /10

What is your favorite aspect of this product?

My favorite aspect of Semrush is the keyword magic tool. It makes it so easy to do keyword research, find all the relevant keywords you want to target and create lists to analyze and export later.

What do you dislike most about this product?

There's not much to dislike. It would be nice if integrating with Looker Studio were available on a cheaper plan. We don't pay enough to be able to export SEMrush data to Looker Studio, which would make SEO reporting much more streamlined.

What recommendations would you give to someone considering this product?

It is a must have for developing a comprehensive SEO strategy, identifying keywords to target, content to create, website issues to fix, and much more.

Pros

  • Continually Improving Product
  • Performance Enhancing
  • Enables Productivity
  • Unique Features

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