What is Semrush?
Semrush is a leading online visibility management software-as-a-service platform. With over 50 products, tools and add-ons across online visibility management, including tools for search, content, social media and market research, data for more than 140 countries, seamless integration with Google and task management platforms, Semrush is a critical solution for all companies who are serious about online presence.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
90 Likeliness to Recommend
94 Plan to Renew
84 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+93 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Semrush?
Pros
- Performance Enhancing
- Trustworthy
- Respectful
- Fair
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Search Engine Optimization
Data Visualization
Machine Learning
Paid Search Integration
Audience Segmentation
AI Tools
Social Media Analytics
Audience Demographics
Device and Browser Analytics
Customer Value Analysis
Conversion Analysis
Vendor Capability Ratings
Breadth of Features
Ease of Implementation
Quality of Features
Business Value Created
Usability and Intuitiveness
Ease of IT Administration
Ease of Data Integration
Product Strategy and Rate of Improvement
Ease of Customization
Availability and Quality of Training
Vendor Support
Also Featured in...
Semrush Reviews
Harsh K.
- Role: Sales Marketing
- Industry: Media
- Involvement: End User of Application
Submitted Jan 2025
Easy to Use but a bit expensive site.
Likeliness to Recommend
What differentiates Semrush from other similar products?
It is the most popular among SEO clients. This is because it has most features and provides best results and analytics.
What is your favorite aspect of this product?
Features and Diverse Analysis Options.
What do you dislike most about this product?
The pricing model of this portal is expensive. I had to go to third-party providers who give cheaper subscriptions.
What recommendations would you give to someone considering this product?
Must try for SEO. Even for beginners, and top-tier managers, for every one it is useful.
Pros
- Efficient Service
- Effective Service
- Caring
- Saves Time
Cons
- Vendor's Interest First
Please tell us why you think this review should be flagged.
Deyan G.
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted Nov 2024
Good product, but not as capable as ahrefs.
Likeliness to Recommend
What differentiates Semrush from other similar products?
I'd say user-friendliness. There are other intuitive software in SEO out there, but none is as good-looking and easy to use in correlation with the amount of features.
What is your favorite aspect of this product?
User-friendliness.
What do you dislike most about this product?
The Site audit function is not on par with ahrefs.
What recommendations would you give to someone considering this product?
Go for it.
Pros
- Effective Service
- Caring
- Saves Time
- Helps Innovate
Please tell us why you think this review should be flagged.
Zachary T.
- Role: Sales Marketing
- Industry: Education
- Involvement: End User of Application
Submitted Oct 2024
An incredibly easy to use SEO Tool
Likeliness to Recommend
What differentiates Semrush from other similar products?
Semrush is an all-round tool. It has changed the game in our marketing with it's competitive analysis, content marketing, SEO research and PPC capabilities that we have relied on for our marketing success. Our team loves it dedicated Support team and it's easy to use interface for even a non-technical members.
What is your favorite aspect of this product?
I love many things that can't be written here but my favorites are content marketing toolset. It provides topic research, keyword research, a writing assistant and other tools. I also love the SEO tool set with cool tools like; site audits, keyword research, gap analysis, backlink analytics and keyword tracking. My team is able to set up projects, get notified, report to management and more. What else can we ask for?
What do you dislike most about this product?
We are using a Guru plan at I would love if this plan included API access. I also found traffic predictions to be misleading for a small firm.
What recommendations would you give to someone considering this product?
You need a tool from people who knows SEO and who are updated with any field changes. This is that tool.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Enables Productivity
Please tell us why you think this review should be flagged.
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