What is Semrush?
Semrush is a leading online visibility management software-as-a-service platform. With over 50 products, tools and add-ons across online visibility management, including tools for search, content, social media and market research, data for more than 140 countries, seamless integration with Google and task management platforms, Semrush is a critical solution for all companies who are serious about online presence.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
90 Likeliness to Recommend
93 Plan to Renew
1
Since last award
85 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+91 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Semrush?
Pros
- Performance Enhancing
- Trustworthy
- Efficient Service
- Respectful
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
AI Tools
Search Engine Optimization
Paid Search Integration
Data Visualization
Audience Segmentation
Audience Demographics
Machine Learning
Device and Browser Analytics
Customer Value Analysis
Social Media Analytics
Customer Journey Modelling
Vendor Capability Ratings
Quality of Features
Breadth of Features
Ease of Implementation
Business Value Created
Usability and Intuitiveness
Ease of IT Administration
Product Strategy and Rate of Improvement
Ease of Data Integration
Ease of Customization
Availability and Quality of Training
Vendor Support
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Semrush Reviews
Alex J.
- Role: Information Technology
- Industry: Technology
- Involvement: IT Development, Integration, and Administration
Submitted Dec 2025
Reliable data and strong competitor analysis
Likeliness to Recommend
What differentiates Semrush from other similar products?
It does not just tell us something is wrong and leave us there. A lot of tools will highlight issues like low rankings or site problems, but they do not explain what to do next. Semrush goes a step further by clearly showing what needs to be fixed and how to fix it. It gives practical suggestions, whether it is improving content, adjusting keywords, or fixing technical issues on the site. This makes it much easier to take action, especially for people who are not SEO experts, because we are not guessing or searching elsewhere for solutions.
What is your favorite aspect of this product?
I really like is that it does not just throw a lot of numbers and charts at us and expect us to figure everything out on our own. It actually guides us step by step. Instead of only showing data, it explains what that data means in a clear and simple way. It also tells us what we should do next, whether that is improving a page, changing keywords, or fixing something on our website. This makes it much easier to use, especially if we are not an expert, because we are not left guessing or feeling lost about the next move.
What do you dislike most about this product?
Some of the information take time to make sense of. Even though the tool tries to explain things, there are still reports that do not feel very clear right away. If we are new to SEO, we need to spend extra time reading, clicking around, or even looking things up to fully understand what the data is trying to tell us.
What recommendations would you give to someone considering this product?
Before signing up, it is important to check if the price makes sense for you. The tool is powerful, but it can be quite expensive, especially if you are an individual or part of a small team. It is a good idea to think about which features you will actually use and decide whether they are worth paying that much for, instead of paying for things you may not need.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.
Jordan O.
- Role: Information Technology
- Industry: Technology
- Involvement: End User of Application
Submitted Nov 2025
View performance beyond the surface
Likeliness to Recommend
What differentiates Semrush from other similar products?
Trusting this platform was a good choice, as we have built many dashboards to date that keep track of all traffic, SEO, and performance measures significantly. I completely rely on this platform to manage front-end optimization smoothly.
What is your favorite aspect of this product?
It not only highlights technical issues but also prioritizes them according to their impact. Under one platform, we can easily compare both desktop and mobile performances side-by-side as well as view both search engine measures and on-page data effortlessly.
What do you dislike most about this product?
A perfect tool by all means.
What recommendations would you give to someone considering this product?
Have easy access to view your site's performance beyond the surface. Make the most of the complex web data by making actionable and profitable decisions.
Pros
- Helps Innovate
- Reliable
- Performance Enhancing
- Trustworthy
Please tell us why you think this review should be flagged.
Pradhuman S.
- Role: Information Technology
- Industry: Technology
- Involvement: IT Development, Integration, and Administration
Submitted Nov 2025
Ultimate growth engine for digital marketers
Likeliness to Recommend
What differentiates Semrush from other similar products?
Semrush stands out for showing exactly what your rivals are ranking for, spending on ads, and how they attract traffic that helps us plan smarter moves.
What is your favorite aspect of this product?
I like it all from tracking keywords to checking backlinks and even spying on competitors. I do not have to juggle multiple tools.
What do you dislike most about this product?
Customer support response times could be faster during peak hours.
What recommendations would you give to someone considering this product?
I advise you to start with the free trial and explore slowly. There is a lot packed into Semrush, so take time to understand each tool instead of trying to learn everything at once.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.
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