What is Semrush?
Semrush is a leading online visibility management software-as-a-service platform. With over 50 products, tools and add-ons across online visibility management, including tools for search, content, social media and market research, data for more than 140 countries, seamless integration with Google and task management platforms, Semrush is a critical solution for all companies who are serious about online presence.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
90 Likeliness to Recommend
93 Plan to Renew
1
Since last award
85 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+91 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Semrush?
Pros
- Performance Enhancing
- Trustworthy
- Efficient Service
- Respectful
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Search Engine Optimization
AI Tools
Paid Search Integration
Data Visualization
Audience Demographics
Audience Segmentation
Device and Browser Analytics
Customer Value Analysis
Social Media Analytics
Customer Journey Modelling
Machine Learning
Vendor Capability Ratings
Quality of Features
Breadth of Features
Ease of Implementation
Business Value Created
Usability and Intuitiveness
Ease of IT Administration
Product Strategy and Rate of Improvement
Ease of Customization
Ease of Data Integration
Availability and Quality of Training
Vendor Support
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Semrush Reviews
Vikash C.
- Role: Information Technology
- Industry: Technology
- Involvement: IT Leader or Manager
Submitted Mar 2026
This is a perfect tool to make SEO strong and AI
Likeliness to Recommend
What differentiates Semrush from other similar products?
I only need to create the project in this tool and It shows all the SEO issues and check where is traffic coming on website with all the major technical SEO issues which makes my work easy and also check competitors performance.
What is your favorite aspect of this product?
Good tool to track keywords rankings , technical website issues and competitors website performance and more. I can check my website rankings keywords and also SEO score, backlinngs amd more.
What do you dislike most about this product?
I dont have any, this tool is making my SEO work easier with lots of features.
What recommendations would you give to someone considering this product?
This is one of the best tool in market to make SEO perfect
Pros
- Helps Innovate
- Unique Features
- Inspires Innovation
- Caring
Please tell us why you think this review should be flagged.
Avinash M.
- Role: Information Technology
- Industry: Technology
- Involvement: IT Development, Integration, and Administration
Submitted Dec 2025
The tools and the functionality which is used
Likeliness to Recommend
What differentiates Semrush from other similar products?
The tools which are available is unique than others
What is your favorite aspect of this product?
Tools and there user
What do you dislike most about this product?
Cost and loading time
What recommendations would you give to someone considering this product?
For there feature and functionality
Pros
- Continually Improving Product
- Reliable
- Trustworthy
- Unique Features
Please tell us why you think this review should be flagged.
Alex J.
- Role: Information Technology
- Industry: Technology
- Involvement: IT Development, Integration, and Administration
Submitted Dec 2025
Reliable data and strong competitor analysis
Likeliness to Recommend
What differentiates Semrush from other similar products?
It does not just tell us something is wrong and leave us there. A lot of tools will highlight issues like low rankings or site problems, but they do not explain what to do next. Semrush goes a step further by clearly showing what needs to be fixed and how to fix it. It gives practical suggestions, whether it is improving content, adjusting keywords, or fixing technical issues on the site. This makes it much easier to take action, especially for people who are not SEO experts, because we are not guessing or searching elsewhere for solutions.
What is your favorite aspect of this product?
I really like is that it does not just throw a lot of numbers and charts at us and expect us to figure everything out on our own. It actually guides us step by step. Instead of only showing data, it explains what that data means in a clear and simple way. It also tells us what we should do next, whether that is improving a page, changing keywords, or fixing something on our website. This makes it much easier to use, especially if we are not an expert, because we are not left guessing or feeling lost about the next move.
What do you dislike most about this product?
Some of the information take time to make sense of. Even though the tool tries to explain things, there are still reports that do not feel very clear right away. If we are new to SEO, we need to spend extra time reading, clicking around, or even looking things up to fully understand what the data is trying to tell us.
What recommendations would you give to someone considering this product?
Before signing up, it is important to check if the price makes sense for you. The tool is powerful, but it can be quite expensive, especially if you are an individual or part of a small team. It is a good idea to think about which features you will actually use and decide whether they are worth paying that much for, instead of paying for things you may not need.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.
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