SAS Marketing Automation Logo
SAS Marketing Automation Logo
SAS Institute Inc.

SAS Marketing Automation

7.5 / 10
Category
SAS Marketing Automation
7.5 / 10

What is SAS Marketing Automation?

Want to win, serve and retain the best customers? Now you can move easily from data to campaign design to better decisions across every channel. Our marketing automation software pairs unmatched usability with world-class analytics to deliver results like you've never seen before. Faster, easier, better. Made possible by SAS.

Company Details


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Awards & Recognition

SAS Marketing Automation won the following awards in the Marketing Automation - B2C category

SAS Marketing Automation Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on SAS Marketing Automation.

83 Likeliness to Recommend

7
Since last award

96 Plan to Renew

3
Since last award

79 Satisfaction of Cost Relative to Value

9
Since last award


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Emotional Footprint Overview

+86 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love SAS Marketing Automation?

4% Negative
8% Neutral
88% Positive

Pros

  • Respectful
  • Effective Service
  • Acts with Integrity
  • Continually Improving Product

Feature Ratings

Average 86

Marketing Master Data Management

100

Email Marketing Automation

90

SMS Marketing

88

Marketing Project Management

87

Customer Journey Modelling

86

Mobile Marketing Management

86

Social Media Marketing Management

85

Marketing Analytics

84

Marketing Asset Management

83

Multivariant Testing

81

Vendor Capability Ratings

Average 82

Ease of IT Administration

100

Business Value Created

92

Ease of Customization

92

Product Strategy and Rate of Improvement

92

Availability and Quality of Training

90

Quality of Features

90

Vendor Support

88

Breadth of Features

84

Ease of Implementation

84

Ease of Data Integration

75

Usability and Intuitiveness

73

SAS Marketing Automation Reviews

Matt O.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Mar 2024

allows you to automate marketing processes such as

Likeliness to Recommend

9 / 10

What differentiates SAS Marketing Automation from other similar products?

It is possible to create highly personalized content for each user, which helps improve customer experience and increase conversion rates. Advanced analytics tools that allow detailed monitoring of the performance of marketing campaigns and obtain valuable insights for decision making.

What is your favorite aspect of this product?

In an increasingly competitive and digitalized environment, having a marketing platform like Adobe Marketo Engage can make the difference between success and failure for many companies.

What do you dislike most about this product?

Improves the efficiency and productivity of sales processes. Expands the customer base by allowing you to reach more potential customers through an online platform. Offers a more convenient and personalized shopping experience for customers.

What recommendations would you give to someone considering this product?

easily with other marketing and CRM platforms, making it easy to manage data and coordinate marketing strategies across different channels. It allows you to access data and analytics to make more informed decisions about your sales strategy. It allows businesses to adapt to changing market needs and online competition.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing
  • Role: Human Resources
  • Industry: Entertainment
  • Involvement: Business Leader or Manager
Validated Review
Anonymous Reviewer

Submitted Aug 2023

This product is outstanding. Very easy to use.

Likeliness to Recommend

10 / 10

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Jyothsna R.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted Jan 2023

It has a clear interface and easy to understand

Likeliness to Recommend

9 / 10

What differentiates SAS Marketing Automation from other similar products?

IoT analytics

What is your favorite aspect of this product?

Interface

What do you dislike most about this product?

Bit expensive

What recommendations would you give to someone considering this product?

You can go for it as it reduces a lot of manual work

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Efficient Service