What is Salesforce Data 360?
Customers have gone digital-first. And marketers must be data-first in order to engage with relevance, personalize every moment, and build trusted customer relationships. And they must do all this while driving revenue and working from anywhere. Salesforce CDP can help keep you centered with a single-source of truth — providing more intelligent, actionable, and trusted data at your fingertips.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
86 Likeliness to Recommend
98 Plan to Renew
82 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+95 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Salesforce Data 360?
Pros
- Respectful
- Client Friendly Policies
- Fair
- Altruistic
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
CRM Integration
Data Security
Real Time Capabilities
Dashboards, Analytics and Reporting
Data Aggregation
Omnichannel Integration
Data Enrichment
Behavioral Triggers
Vendor Capability Ratings
Quality of Features
Ease of Data Integration
Breadth of Features
Business Value Created
Ease of Implementation
Ease of IT Administration
Availability and Quality of Training
Product Strategy and Rate of Improvement
Ease of Customization
Usability and Intuitiveness
Vendor Support
Salesforce Data 360 Reviews
Destiny H.
- Role: Consultant
- Industry: Insurance
- Involvement: End User of Application
Submitted Dec 2023
The BEST all-in-one
Likeliness to Recommend
What differentiates Salesforce Data 360 from other similar products?
Salesforce is your all-in-one integrated software, This includes email, chat, phone, customer data and much more depending on your IT customization,
What is your favorite aspect of this product?
The very thing that makes Salesforce different from others. Your all-in-one solution for phone, chat, email, customer data, knowledge base, notes, and much more.
What do you dislike most about this product?
There isn't anything to dislike, it has never failed me.
What recommendations would you give to someone considering this product?
Salesforce is the only software you need to be successful in terms of managing customer data. I would highly recommend this or even a different one since Salesforce has a dozen entities.
Pros
- Continually Improving Product
- Reliable
- Performance Enhancing
- Unique Features
Please tell us why you think this review should be flagged.
Vishal P.
- Role: Sales Marketing
- Industry: Consulting
- Involvement: End User of Application
Submitted Sep 2025
A reliable and user-friendly 360 customer platform
Likeliness to Recommend
What differentiates Salesforce Data 360 from other similar products?
It works best if you already use Salesforce. It connects sales, service, and marketing in one place. Other CDPs are more “marketing only,” this one spreads across the whole business. That's why it's called 360 customer platform.
What is your favorite aspect of this product?
That one clean customer view. Everyone sees the same info — no more “sales knows one thing, service knows another.” That gap and fight is over forever!
What do you dislike most about this product?
It’s heavy, slow to get going, and expensive. Feels like too much if your needs are small.
What recommendations would you give to someone considering this product?
If you’re a Salesforce shop already, go for it. Make sure you have cleaned data, or this will give more messier data, it will be fancy though😅
Pros
- Continually Improving Product
- Reliable
- Performance Enhancing
- Enables Productivity
Please tell us why you think this review should be flagged.
Saumin D.
- Role: Operations
- Industry: Consulting
- Involvement: Business Leader or Manager
Submitted Sep 2025
Using Salesforce CDP for Smarter Customer Insights
Likeliness to Recommend
What differentiates Salesforce Data 360 from other similar products?
Salesforce CDP stands out from other customer data platforms due to its deep integration within the broader Salesforce ecosystem, allowing businesses to unify customer data from various sources—such as CRM, marketing, sales, and service into a single comprehensive profile. It offers real-time data processing and AI-powered segmentation through Salesforce Einstein, enabling highly personalized and timely customer experiences across multiple channels. Additionally, Salesforce CDP’s robust connectivity with tools like MuleSoft and Tableau allows seamless integration with external systems and advanced data visualization. Unique features such as z
What is your favorite aspect of this product?
Its real-time personalization powered by AI. The way it can instantly unify data from multiple sources and then use Salesforce Einstein to deliver highly targeted, personalized experiences across channels is impressive. This not only helps businesses engage customers more meaningfully but also drives better outcomes by making every interaction smarter and more relevant. Plus, the seamless integration with the entire Salesforce ecosystem makes it a very powerful and flexible tool for marketers and customer success teams alike
What do you dislike most about this product?
Its complexity and cost, especially for smaller businesses. Because it’s deeply integrated within the Salesforce ecosystem and packed with advanced features, setting it up and customizing it to fit specific needs can be resource-intensive and may require specialized expertise. Additionally, the pricing can be quite high compared to other CDPs, which might put it out of reach for some organizations. So, while it’s powerful, it might feel overwhelming or too expensive for companies without a mature Salesforce environment or dedicated technical teams. Does that align with what you’ve heard or experienced?
What recommendations would you give to someone considering this product?
I recommend ensuring your business uses or plans to use other Salesforce products, as the CDP’s strength lies in seamless ecosystem integration. Clearly define your customer data sources and goals to tailor implementation effectively. Be ready for a complex setup requiring resources for data integration, training, and management. Leverage AI features like Einstein for personalization, but ensure your team is prepared. Finally, evaluate costs versus ROI and consider starting with a pilot before full adoption.
Pros
- Continually Improving Product
- Performance Enhancing
- Trustworthy
- Efficient Service
Please tell us why you think this review should be flagged.
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