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Qualtrics

Qualtrics Strategy & Research

Composite Score

7.7 /10

CX Score

7.9 /10

53 Reviews Write a Review

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What is Qualtrics Strategy & Research?

Bring quantitative and qualitative research to life, build an iconic brand, and design products people crave. Qualtrics helps organizations detect emerging market trends, design winning strategies, and make informed decisions that covert prospects into customers.

Company Details

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Awards & Recognition

Qualtrics Strategy & Research won the following awards in the Survey Software category

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0 Top Rated Capabilities

4 Top Rated Features

Latest Award, 2025

0 Top Rated Capabilities

1 Top Rated Features

2024

2 Top Rated Capabilities

0 Top Rated Features

2023

2 Top Rated Capabilities

0 Top Rated Features

2022

Qualtrics Strategy & Research Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Qualtrics Strategy & Research.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

83 Likeliness to Recommend

98 Plan to Renew

84 Satisfaction of Cost Relative to Value

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+79 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Qualtrics Strategy & Research?

5% Negative

10% Neutral

85% Positive

Pros

Performance Enhancing
Trustworthy
Fair
Reliable

Feature Ratings

Average 83

Branching and Logic

Questionnaire Design/Survey Builder

Collaboration

Multi-Channel Distribution

Customizable Branding

APIs and Integration

Templates & Question Library

Role and User Management

Mobile Support

3rd-Party Integrations

Data Analysis and Visualization

Vendor Capability Ratings

Average 80

Vendor Support

Ease of Implementation

Usability and Intuitiveness

Ease of Data Integration

Breadth of Features

Business Value Created

Quality of Features

Product Strategy and Rate of Improvement

Availability and Quality of Training

Ease of IT Administration

Ease of Customization

Also Featured in...

Customer Intelligence

Score 7.9

View Qualtrics Strategy & Research in this category (opens in a new tab)

Qualtrics Strategy & Research Reviews

Vanika R.

Role: Information Technology
Industry: Technology
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Jan 2024

Great Software! Powerful & Intuitive

Likeliness to Recommend

9 /10

What differentiates Qualtrics Strategy & Research from other similar products?

Its a really amazing software. Which stands out of other products as it emphasis on combining all the data from various resources and provides a holistic view of experiences.

What is your favorite aspect of this product?

Qualtrics CoreXM is really versatile and is providing great user experience. Its performing various functions such as surveys, employee engagement, customer experience, into a platform to be a standout feature.

What do you dislike most about this product?

There are no dislike's As it just has some pricing issues which is at the higher end.

What recommendations would you give to someone considering this product?

Before we consider buying of this software then we need to be very clear with the objective that we have then we need to consider the scalability of the solution. After this defining of budget and pricing as per need.

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Yukio T.

Role: Finance
Industry: Electronics
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Nov 2023

Robust Reporting and Data Visualization

Likeliness to Recommend

9 /10

What differentiates Qualtrics Strategy & Research from other similar products?

I can customize data collection to the exact financial details of our projects. It's about more than just gathering data; it's about transforming that data into useful insights. The easy-to-use graphic aids make it simple to present financial outcomes. Qualtrics CoreXM enables the collection of financial data through different channels, including surveys and feedback forms. Qualtrics CoreXM enables the collection of financial data through different channels, including surveys and feedback forms. This comprehensive method guarantees a thorough exploration of financial data.

What is your favorite aspect of this product?

One of the benefits is the ability to develop surveys and forms tailored to financial needs, promoting precise and relevant information gathering. The report tools simplify complicated financial information into easy-to-understand images, which help convey messages more efficiently. The multichannel method permits taking a complete look at financial records, leading to thorough analysis.

What do you dislike most about this product?

Expanding the collection of pre-made survey templates and refining the user interface for simpler survey design would enable users to collect insights more easily. This would ensure a smoother and more effective experience management process.

What recommendations would you give to someone considering this product?

The software's reporting and data visualization features are exceptional. Notable Qualities Qualtrics CoreXM has an outstanding ability to create surveys and forms with dynamic features. Qualtrics CoreXM is a valuable tool for financial analysis due to its versatile survey creation, effective reporting, and effortless integration. Utilizing this program during our project analysis allowed us to not only gather data but also depict it through vivid visuals. Its seamless integration with different data sources ensures complete financial ecosystem unification. This connection not only saves time but also makes sure that the data is accurate.

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Divya J.

Role: Information Technology
Industry: Finance
Involvement: IT Development, Integration, and Administration

Validated Review

Verified Reviewer

Submitted Oct 2023

Free to use, easy implementation

Likeliness to Recommend

7 /10

What differentiates Qualtrics Strategy & Research from other similar products?

Ability to get customer feedback through an embedded survey within web apps

What is your favorite aspect of this product?

Customization, branding and API integration

What do you dislike most about this product?

There's no way to transfer admin support once an existing admin quits the company

What recommendations would you give to someone considering this product?

Sort your admin settings right when you implement this application. I highly recommend using a generic email address rather than an individual email ID, considering the inability to transfer admin rights d permissions if that person quits

Pros

Helps Innovate
Unique Features
Reliable
Performance Enhancing

Qualtrics Strategy & Research

What is Qualtrics Strategy & Research?

Company Details

Need Assistance?

Awards & Recognition

Qualtrics Strategy & Research Ratings

83 Likeliness to Recommend

98 Plan to Renew

84 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+79 Net Emotional Footprint

How much do users love Qualtrics Strategy & Research?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Branching and Logic Sets rules that personalize respondents’ form-filling experience with intuitive survey flow logic options to tailor your survey.

Questionnaire Design/Survey Builder Create a variety of question formats including multiple choice, check box, open answers, drag and drop technology, rating scales, and auto-fill.

Collaboration Invite people to review or edit the survey before sending them out.

Multi-Channel Distribution The ability to deploy content assets and collateral to multiple channel endpoints (for example, traditional websites, native mobile applications or social media

Customizable Branding Sets rules that personalize respondents’ form-filling experience with intuitive survey flow logic options to tailor your survey.

APIs and Integration Has inbuilt APIs allowing access to the database layer without having to go through JDBC/ODBC.

Templates & Question Library Tool provides a set of pre-made templates and questions to select from to simplify survey build.

Role and User Management Enable different levels of access and permissions based on role.

Mobile Support The solution provides the ability to support multiple devices, OSes and platforms using mobile optimized, HTML-based web access and/or native applications.

3rd-Party Integrations Integration with 3rd Party platforms (Zoho Products, MailChimp, Eventbrite, Google Sheet, Zendesk, Slack, Shopify, Webhooks etc.)

Data Analysis and Visualization Ability to plot or graph the data in a visual format, such as line charts or pie graphs.​

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Also Featured in...

Customer Intelligence

Qualtrics Strategy & Research Reviews

Vanika R.

Great Software! Powerful & Intuitive

Likeliness to Recommend

Pros

Yukio T.

Robust Reporting and Data Visualization

Likeliness to Recommend

Pros

Divya J.

Free to use, easy implementation

Likeliness to Recommend

Pros

Most Popular Qualtrics Strategy & Research Comparisons

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Feature Ratings

Branching and Logic

Questionnaire Design/Survey Builder

Collaboration

Multi-Channel Distribution

Customizable Branding

APIs and Integration

Templates & Question Library

Role and User Management

Mobile Support

3rd-Party Integrations

Data Analysis and Visualization

Vendor Capability Ratings

Vendor Support

Ease of Implementation

Usability and Intuitiveness

Ease of Data Integration

Breadth of Features

Business Value Created

Quality of Features

Product Strategy and Rate of Improvement

Availability and Quality of Training

Ease of IT Administration

Ease of Customization