Priority Engine Logo
Priority Engine Logo
TechTarget, Inc.

Priority Engine

7.3 /10
Category
Priority Engine
7.3 /10

What is Priority Engine?

Priority Engine boosts sales and marketing success by providing direct access to real active buyers at in-market accounts. Focus your sales and marketing efforts on the hottest accounts and most active prospects in your market segment. Automatically prioritize, rank and score them based on their recent and relevant research behavior.

Company Details


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Awards & Recognition

Priority Engine won the following awards in the Sales Intelligence category

Priority Engine Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Priority Engine.

80 Likeliness to Recommend

81 Plan to Renew

77 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

+83 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Priority Engine?

9% Negative
0% Neutral
91% Positive

Pros

  • Helps Innovate
  • Performance Enhancing
  • Enables Productivity
  • Trustworthy

Cons

  • Slower Product Innovation

Feature Ratings

Average 78

Lead Notification Engine

85

Analytics and Reporting

84

Multivariate Filtering

79

Contact Data Management

79

Lead Ingestion

76

Lead Scoring

76

Open API

72

Data Enrichment

72

Vendor Capability Ratings

Average 76

Ease of Implementation

83

Vendor Support

83

Breadth of Features

81

Quality of Features

81

Business Value Created

81

Availability and Quality of Training

79

Ease of IT Administration

78

Product Strategy and Rate of Improvement

76

Ease of Customization

70

Ease of Data Integration

69

Usability and Intuitiveness

66

Priority Engine Reviews

Daniel S.

  • Role: Sales Marketing
  • Industry: Telecommunications
  • Involvement: IT Development, Integration, and Administration
Validated Review
Verified Reviewer

Submitted Feb 2023

Fantastic product which gives a true intent score

Likeliness to Recommend

9 /10

What differentiates Priority Engine from other similar products?

Being able to determine intent down to a contact level within an organisation is a massive bonus, additionally pulling multiple members of a buying team within a team

What is your favorite aspect of this product?

Priority Engines interface is intuitive and easy to understand

What do you dislike most about this product?

Data set is limited to TechTargets publisher base so the total addressable market is reduced

What recommendations would you give to someone considering this product?

It is important to enable a sales team to use this tool effectively. Make use of TechTarget's training tools to help enable your sales team to outreach to the contacts within Priority Engine

Pros

  • Helps Innovate
  • Continually Improving Product
  • Performance Enhancing
  • Enables Productivity

Wade O.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Feb 2023

Great product! Provide's a compass for prospecting

Likeliness to Recommend

8 /10

What differentiates Priority Engine from other similar products?

I haven't used many other sales prospecting tools. TechTarget always helped me with identifying where potential opportunities are.

What is your favorite aspect of this product?

The insights into what my accounts are researching to tailor my talk track to their specific needs.

What do you dislike most about this product?

My account lists would constantly be mixed up with other reps accounts.

What recommendations would you give to someone considering this product?

The product seemed to work better for SLED accounts than it did for commercial accounts.

Pros

  • Caring
  • Respectful
  • Fair
  • Altruistic

Cons

  • Slower Product Innovation

Alfonso T.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: IT Development, Integration, and Administration
Validated Review
Verified Reviewer

Submitted Feb 2023

Work In Progress

Likeliness to Recommend

4 /10

What differentiates Priority Engine from other similar products?

What differentiates Priority Engine from other similar products? The contact database is more responsive.

What is your favorite aspect of this product?

What is your favorite aspect of this product? Integrations

What do you dislike most about this product?

What do you dislike most about this product? Results.

What recommendations would you give to someone considering this product?

Make sure ICP is clearly identified and that TT is a strong partner in that vertical.

Pros

  • Friendly Negotiation
  • Helps Innovate
  • Performance Enhancing
  • Enables Productivity

Cons

  • Slower Product Innovation
  • Less Reliable
  • Commodity Features