Poppulo Customer Reviews 2025 | Employee Communications

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Poppulo

Composite Score

8.4 /10

CX Score

8.8 /10

74 Reviews Write a Review

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What is Poppulo?

Poppulo is an omnichannel platform for the new world of work. Poppulo helps you create the clarity your employees need to drive business outcomes with the industry’s most personalized, data-driven communications. The Poppulo platform makes it easy to reach and engage dispersed and overwhelmed employees, and deliver news securely across any enterprise communication channel — personalised and relevant to every employee. Leveraging our deep experience in scalable email, Poppulo has built a complete enterprise employee comms platform.

Company Details

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Awards & Recognition

Poppulo won the following awards in the Employee Communications category

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2025 Data Quadrant Champion

2025

0 Top Rated Capabilities

2 Top Rated Features

2025

0 Top Rated Capabilities

4 Top Rated Features

2024

2023 Emotional Footprint Champion

2023

Strategy and Innovation
Service Experience
Conflict Resolution

2023

2023 Data Quadrant Champion

2023

7 Top Rated Capabilities

8 Top Rated Features

2023

Poppulo Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Poppulo.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

83 Likeliness to Recommend

1
Since last award

96 Plan to Renew

1
Since last award

86 Satisfaction of Cost Relative to Value

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+87 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Poppulo?

3% Negative

7% Neutral

90% Positive

Pros

Continually Improving Product
Inspires Innovation
Respectful
Fair

Feature Ratings

Average 81

Newsletter Creation

Single Sign-On (SSO)

Application Integration

Employee Directory

Rewards Recognition

Emergency Notification

Surveys and Polling

Mobile

Instant Messaging

Pulse Surveys

Intranet

Vendor Capability Ratings

Average 78

Business Value Created

Quality of Features

Ease of Data Integration

Ease of Implementation

Ease of IT Administration

Breadth of Features

Ease of Customization

Availability and Quality of Training

Vendor Support

Product Strategy and Rate of Improvement

Usability and Intuitiveness

Poppulo Reviews

Role: Sales Marketing
Industry: Technology
Involvement: End User of Application

Validated Review

Anonymous Reviewer

Submitted Dec 2023

Amazing capabilities for internal communications.

Likeliness to Recommend

8 /10

Pros

Continually Improving Product
Reliable
Performance Enhancing
Enables Productivity

Omar B.

Role: Information Technology
Industry: Other
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Sep 2025

Inbuilt integration with CRM apps, marketing

Likeliness to Recommend

9 /10

What differentiates Poppulo from other similar products?

Recommendations and tools to enhance deliverability and subject line testing and send optimization.High capacity to segment large volumes of internal employees or audiences, and external contacts with historically well-established integrations with CRMs and data systems.Interfaces that enable marketing, communications and design teams to collaborate and approve content and review.Internal email and external campaign templates which are optimized and personalized according to the contact data.Campaign performance, engagement, and deliverability dashboard (typically with a multi-channel perspective).

What is your favorite aspect of this product?

Watching the emails come in the inbox and get results.Collaborative workflow: the seamlessness with which marketing, communications and design teams can collaborate.Segmentation and personalization: the possibility to individualize messages to large, specific groups. You would like to know what aspect is the most interesting to you, and I will explain to you why one of them may be the most applicable to your case. Its emphasis on email marketing in the business setting and its attention to deliverability, high-levels segmentation, and user experience when it comes to B2B and internal communications campaigns. Tom, as Poppulo normally emphasiz

What do you dislike most about this product?

high training curve to advanced functions.pop-up deliverability or spam-filter problems when settings are not the best.limitations of templates or individualization at very small scale.perceived cost of smaller team or of infrequently used features.may cause friction with certain CRM or data systems, or constrained out-of-the-box connectors.Sharing your use case or what already annoys you allows me to optimise the disadvantages to your situation.

What recommendations would you give to someone considering this product?

Determine what you want (deliverability, automation, personalization, analytics) and rank those.Check workflow, easy-to-use and integration with your systems.Ensure that it is capable of expanding with your team and volume of sending.Review deliverability and support: Inquire about the pricing, authentication tools and SLAs of support.Assess the level of fineness of segmentation and personalization.Confirm with your CRM, data platform and current tools.Compare schemes, sending limits, expansion costs and possible hidden fees.Ask behaveers or testemonies of your industry.In case they are already using the tool, request realistic advantages and

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Ishita M.

Role: Information Technology
Industry: Entertainment
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Sep 2025

Go for it if you want to go big

Likeliness to Recommend

6 /10

What differentiates Poppulo from other similar products?

combines all employee communication channels in one place—email, mobile app, digital signage, and workplace tools—while giving you personalization, analytics, and governance at an enterprise scale. It’s built for large, complex organisations that need both reach and control

What is your favorite aspect of this product?

powerful AI‑driven multichannel personalization and also insights. Nice detailed dashboarf

What do you dislike most about this product?

Steep learning curve

What recommendations would you give to someone considering this product?

Go for it only if it’s a big company. Cost is not worth a small company

Pros

Helps Innovate
Continually Improving Product
Reliable
Enables Productivity

Poppulo

What is Poppulo?

Company Details

Need Assistance?

Awards & Recognition

2025 Data Quadrant Champion

2023 Emotional Footprint Champion

2023 Data Quadrant Champion

Poppulo Ratings

83 Likeliness to Recommend

1 Since last award

96 Plan to Renew

1 Since last award

86 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+87 Net Emotional Footprint

How much do users love Poppulo?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Newsletter Creation Ability to create and distribute company newsletters to employees.

Single Sign-On (SSO) Login authentication linked to corporate login credentials, and user account information auto-populated to the expense profile.

Application Integration Includes functional and data integration with common applications such as CRM, CSM, ERP, email, etc.

Employee Directory Employees can browse a searchable directory containing job titles and contact information of co-workers, or identify candidates for collaboration.

Rewards Recognition Software allows for tracking and management of employee rewards and recognition programs

Emergency Notification Ability to carry out mass notification to business continuity key stakeholders, and other relevant parties.​

Surveys and Polling Ability to survey employees and gather feedback.

Mobile Ability to support multiple devices, OSes and platforms using mobile optimized, HTML-based web access and/or native applications.

Instant Messaging Real-time, text-based communication between two or more people

Pulse Surveys Create and distribute short surveys to measure employee engagement levels over time.

Intranet Private network that allows collaboration and storage of sensitive documents.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Poppulo Reviews

Amazing capabilities for internal communications.

Likeliness to Recommend

Pros

Omar B.

Inbuilt integration with CRM apps, marketing

Likeliness to Recommend

Pros

Ishita M.

Go for it if you want to go big

Likeliness to Recommend

Pros

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Feature Ratings

Newsletter Creation

Single Sign-On (SSO)

Application Integration

Employee Directory

Rewards Recognition

Emergency Notification

Surveys and Polling

Mobile

Instant Messaging

Pulse Surveys

Intranet

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