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What is PlaceIQ?
PlaceIQ’s proprietary platform taps into the powerful location and movement data generated by these devices. By leveraging dynamic creative to reach unique audiences, brands are able to understand consumers and reach them at the right times with relevant messages, and measuring resulting actions through our first-of-its-kind foot traffic measurement.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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69 Likeliness to Recommend
6
Since last award
96 Plan to Renew
1
Since last award
70 Satisfaction of Cost Relative to Value
13
Since last award
Emotional Footprint Overview
+85 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love PlaceIQ?
Pros
- Inspires Innovation
- Respectful
- Security Protects
- Reliable
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Metadata Management
Audience Segmentation
Data Visualization
Anomaly Detection
Audience Demographics
Real Time Workflow Automation
API Framework
Conversion Analysis
Predictive Analytics
Cross Channel Attribution Analysis
Customer Journey Modelling
Vendor Capability Ratings
Quality of Features
Ease of Data Integration
Ease of Customization
Ease of Implementation
Ease of IT Administration
Product Strategy and Rate of Improvement
Business Value Created
Availability and Quality of Training
Breadth of Features
Vendor Support
Usability and Intuitiveness
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