What is Ortto?
Ortto (formerly Autopilot) brings customer data, omnichannel marketing, and analytics together in an intuitive platform that helps businesses grow.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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91 Likeliness to Recommend
97 Plan to Renew
94 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
+93 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Ortto?
Pros
- Effective Service
- Respectful
- Acts with Integrity
- Helps Innovate
Emotional Footprint
How to Read
Positive
Neutral
Negative
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Feature Ratings
Email Marketing Automation
Social Media Marketing Management
Marketing Asset Management
Marketing Project Management
Recommended Best Action
Customer Journey Modelling
Marketing Analytics
Mobile Marketing Management
Opportunity Pipeline Tracking
Vendor Capability Ratings
Quality of Features
Ease of Customization
Usability and Intuitiveness
Ease of Implementation
Business Value Created
Product Strategy and Rate of Improvement
Breadth of Features
Availability and Quality of Training
Ease of Data Integration
Ease of IT Administration
Vendor Support
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Ortto Reviews
Evgeny K.
- Role: Sales Marketing
- Industry: Biotechnology
- Involvement: End User of Application
Submitted Feb 2022
Fine choice, low-cost software marketing software
Likeliness to Recommend
What differentiates Ortto from other similar products?
Amazing set of robust filters to segregate and extract valuable customer behavior patterns and the ability to direct two variants of the same page and get insightful reports on each page's performance.
What is your favorite aspect of this product?
The built-in calendar helps us send a link to our contacts so that they can choose a convenient slot for appointments.
What do you dislike most about this product?
There hasn't been a real frustration with Autopilot. Only that Managing the full list of emails is tricky compared to editing an individual email.
What recommendations would you give to someone considering this product?
The segmentation capabilities of Autopilot allows you to store as many data points as you want without paying anything extra.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Abby J.
- Role: Sales Marketing
- Industry: Telecommunications
- Involvement: End User of Application
Submitted Feb 2022
Less expensive solution to send full-time emails
Likeliness to Recommend
What differentiates Ortto from other similar products?
More than 30 parameters to optimize email campaigns which including open behavior, timezone, ISP, email client, etc. Templates created or exported from 3rd party platforms are automatically saved. The email reports, drip campaigns and automation workflows are thorough.
What is your favorite aspect of this product?
The option to create own template using HTML, from scratch.
What do you dislike most about this product?
Autopilot is great platform but i hate that i can't filter out the synchronization with Pipedrive based on various values such as custom fields.
What recommendations would you give to someone considering this product?
I recommend Autopilot if your marketing needs have grown so much and you need to integrate all your marketing in one place. You can run a Facebook ad and direct people to a landing page where you collect their email address.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Chris Y.
- Role: Sales Marketing
- Industry: Insurance
- Involvement: End User of Application
Submitted Feb 2022
Intuitive, simple and reliable
Likeliness to Recommend
What differentiates Ortto from other similar products?
Their WYSIWYG editor uses the drag-and-drop blocks. This makes it easy for the marketing team to create emails from scratch. The template library has 50+ free templates
What is your favorite aspect of this product?
Thousands of stock images that can be used to enhance the look and feel of emails.
What do you dislike most about this product?
The area that the vendor needs to look at is a built-in CRM and also there is still room for improvement in reporting and analytics
What recommendations would you give to someone considering this product?
If you are looking for an easy to use editor for your bulk emails and multi-variant testing, Autopilot is a great choice.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing