Oracle Marketing Cloud Logo Award Winner Product Badge
Oracle Marketing Cloud Logo Award Winner Product Badge
Oracle

Oracle Marketing Cloud

8.8 / 10
Category
Oracle Marketing Cloud
8.8 / 10

What is Oracle Marketing Cloud?

To build customer obsessed cultures, create and manage ideal customers, and power revenue performance. They use award-winning technology and expertise to transform marketing by truly knowing the customer, engaging with cross-channel marketing, and achieving data driven accountability. Integrated information from cross-channel marketing, content marketing, and social marketing with data management and dozens of AppCloud apps enables these businesses to target, engage, convert, analyze, and use marketing technology to deliver a better customer experience.

Company Details


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Awards & Recognition

Oracle Marketing Cloud won the following awards in the Marketing Platforms - Enterprise category

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Oracle Marketing Cloud Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Oracle Marketing Cloud.

86 Likeliness to Recommend

97 Plan to Renew

87 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

+95 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Oracle Marketing Cloud?

1% Negative
1% Neutral
98% Positive

Pros

  • Helps Innovate
  • Reliable
  • Performance Enhancing
  • Enables Productivity

Feature Ratings

Average 88

Advanced Campaign Management

90

Marketing Analytics

88

Marketing Workflow Management

88

Email Marketing Automation

87

Advanced Data Segmentation

87

Marketing Operations Management

87

Multi Channel Integration

87

Mobile Marketing Management

86

Marketing Asset Management

85

Social Media Marketing Management

84

Community Marketing Management

84

Vendor Capability Ratings

Average 84

Quality of Features

99

Availability and Quality of Training

97

Breadth of Features

97

Ease of Customization

97

Product Strategy and Rate of Improvement

97

Ease of Implementation

96

Ease of Data Integration

95

Vendor Support

95

Ease of IT Administration

92

Usability and Intuitiveness

92

Business Value Created

89

Oracle Marketing Cloud Reviews

Javier G.

  • Role: Student Academic
  • Industry: Other
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Nov 2023

Fantastic

Likeliness to Recommend

8 / 10

What differentiates Oracle Marketing Cloud from other similar products?

Oracle Marketing Cloud offers an integrated platform that combines various marketing functions such as automation, analytics, social media management, and content marketing. This integration can streamline workflows and enhance collaboration.

What is your favorite aspect of this product?

Is its comprehensive and integrated approach. Users often appreciate having a suite of marketing tools within a unified platform, simplifying marketing processes and fostering a cohesive strategy across various channels.

What do you dislike most about this product?

Oracle Marketing Cloud, especially for those unfamiliar with its extensive features. It's important for organizations to ensure they have the necessary resources and expertise for implementation and ongoing management. Additionally, staying informed about updates and support options can contribute to a smoother experience with the platform.

What recommendations would you give to someone considering this product?

Clearly define your marketing objectives and requirements. Understand the scale and complexity of your marketing operations to determine if Oracle Marketing Cloud aligns with your business goals.

Pros

  • Efficient Service
  • Inspires Innovation
  • Caring
  • Client Friendly Policies

Jennifer-lee K.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted Jul 2023

Best marketing automation tool.

Likeliness to Recommend

8 / 10

What differentiates Oracle Marketing Cloud from other similar products?

Oracle Marketing Cloud is swiftly rising to the top of the marketing industry. I've used this tool for more than two years, and I've never been let down. I can easily use different platforms to target audiences. Because none of its rivals support a broad library of languages, Oracle Eloqua's language support is a win-win situation. Oracle Eloqua's automation features are its most important application since they make it possible to easily minimize the entire process through automated processes. Many difficult operations can be accomplished quickly, and creating emails is incredibly easy.

What is your favorite aspect of this product?

The strongest feature of Oracle Eloqua as a marketing automation software is its ease of use and ability to drive the customer campaign process based on their needs and behavior. Eloqua does all a good marketing agency needs to do.

What do you dislike most about this product?

Concerning customization, I’ve been frustrated by the suite’s restrictions, since I believe the suite’s existing features and capability cannot sufficiently handle my demands and expectations.

What recommendations would you give to someone considering this product?

Enterprises can gather and analyze customer data from a range of sources, including social media, email, and phone calls, due to the Oracle CX Cloud Suite. In order to ensure that customers receive important messaging at the most suitable times, this information can subsequently be used to personalize client interactions. There is not much Eloqua cannot do for me in terms of marketing strategies. I, therefore, suggest it.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Performance Enhancing
  • Efficient Service

Sahil S.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: IT Development, Integration, and Administration
Validated Review
Verified Reviewer

Submitted May 2023

An amazing product to fulfil all marketing needs

Likeliness to Recommend

9 / 10

What differentiates Oracle Marketing Cloud from other similar products?

It provides various customisation features and it is also a complete marketing automation platform and not just a email marketing platform.

What is your favorite aspect of this product?

Multi channel email marketing

What do you dislike most about this product?

Oracle Marketing Cloud is currently missing on features like trigger based or real time email marketing which other platforms are offering. Also, the data can be customised more when it comes to profile management.

What recommendations would you give to someone considering this product?

They can go for this product as it is vast and provides you a lot of features which other products don't at a competitive pricing.

Pros

  • Continually Improving Product
  • Reliable
  • Enables Productivity
  • Trustworthy

Cons

  • Less Effective Service
  • Wastes Time