Optimove Customer Reviews 2025 | Customer Data Platform

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Optimove

Composite Score

7.1 /10

CX Score

7.2 /10

18 Reviews Write a Review

Claim Software

What is Optimove?

Optimove is a Relationship Marketing Hub powered by a combination of advanced customer modeling, predictive micro-segmentation and campaign automation technologies. Customer marketers and retention experts use Optimove to understand their customers’ needs and wants, automate the delivery of emotionally intelligent interactions with them across multiple channels and optimize their efforts, ultimately improving every customer metric. Optimove’s technologies are rolled into an intuitive Web user interface, making it easy for marketers to excel at their craft.

Company Details

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Awards & Recognition

Optimove won the following awards in the Customer Data Platform category

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1 Top Rated Capabilities

3 Top Rated Features

2024

3 Top Rated Capabilities

2 Top Rated Features

2023

2 Top Rated Capabilities

1 Top Rated Features

2022

Optimove Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Optimove.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

80 Likeliness to Recommend

4
Since last award

95 Plan to Renew

1
Since last award

84 Satisfaction of Cost Relative to Value

1
Since last award

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+83 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Optimove?

5% Negative

5% Neutral

90% Positive

Pros

Efficient Service
Caring
Respectful
Helps Innovate

Feature Ratings

Average 85

CRM Integration

Dashboards, Analytics and Reporting

Data Aggregation

Omnichannel Integration

Data Security

Behavioral Triggers

Data Enrichment

Real Time Capabilities

Vendor Capability Ratings

Average 81

Breadth of Features

Availability and Quality of Training

Business Value Created

Usability and Intuitiveness

Quality of Features

Product Strategy and Rate of Improvement

Vendor Support

Ease of Customization

Ease of Implementation

Ease of IT Administration

Ease of Data Integration

Optimove Reviews

William G.

Role: Sales Marketing
Industry: Technology
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Sep 2022

Robust analysis and personalized service.

Likeliness to Recommend

9 /10

What differentiates Optimove from other similar products?

More NDPs, repeat business, and in-depth information on our company's finances are coming our way. All of our weekly marketing efforts also employ Optimove. Our knowledge of our consumer segments' behaviour has improved. Optimove really aids us in maximizing each client lifetime, which is something we constantly strive to do.

What is your favorite aspect of this product?

Redesigning our marketing strategy was facilitated by Optimove's initial segmentation and micro-segmentation. Optimove's visual nature and tools like interstage migration, which highlight potentially problematic segments, make it an invaluable resource for my team.

What do you dislike most about this product?

The program is generally decent but first requires some getting accustomed to (finding certain reports, etc.). It would be great if Optimove could make the changes to the affected area also in older templates built from the same "Master templates" when we need to make significant updates, such as changing the license number in the footer, which requires us to manually update each campaign that uses that template.

What recommendations would you give to someone considering this product?

the bells slide very easily with this soft, we believe that this will continue to be the case in the future so it is highly recommended to contract for the benefits it delivers.

Pros

Reliable
Enables Productivity
Trustworthy
Effective Service

Samuel F.

Role: Industry Specific Role
Industry: Manufacturing
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Aug 2022

Our CRM teams use Optimove for segmentation.

Likeliness to Recommend

10 /10

What differentiates Optimove from other similar products?

It helps you understand your client database and campaigns and is simple to use and administer. When it comes to giving users the option to conduct in-depth analyses of client behaviour, Optimove excels. Each customer's whole sales journey may be monitored and managed in one location. We may use analysis to provide brilliant insights and thoughtful marketing strategies to advance business objectives.

What is your favorite aspect of this product?

It offers us a basic segmentation and micro-segmentation, which in our situation helped rework our marketing plan. Another very great thing is that we can use analysis to provide brilliant insights and thoughtful marketing strategies to advance corporate objectives. I adore how visual it is and how it provides capabilities like cross-stage migration where you can see which segments you might be having issues with.

What do you dislike most about this product?

There are restrictions on how many campaigns a client can receive; they should not exceed four per week and more definite than once per day. As a result, the client no longer receives crucial and pointless messages for his business. Unused target audiences are automatically archived, but we frequently wish to use them again, which makes it difficult to locate them in the appropriate archive directory and move them immediately back to the operative directory.

What recommendations would you give to someone considering this product?

This centre provides its clients -through its platform- to improve the agility of the company's business processes. It decreases the time it takes for products to reach the market by using effective marketing methods. Experts in AI, IT, and BI make the best choices for the company's goods, ensuring their sustainability and scalability.

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Ilona S.

Role: Sales Marketing
Industry: Entertainment
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Jul 2022

Great product if you have a proper integration

Likeliness to Recommend

8 /10

What differentiates Optimove from other similar products?

Its way more user friendly than other tools and at the same time allows you to create as many segments as you want, without making it too massy.

What is your favorite aspect of this product?

Scheduling the campaigns its super easy.

What do you dislike most about this product?

Nothing in particular.

What recommendations would you give to someone considering this product?

It´s great if you have a big data base and you would like to go into micro-segmentation. Otherwise is a huge cost of money.

Pros

Efficient Service
Caring
Respectful
Helps Innovate

Cons

Commodity Features
Less Fair
Vendor's Interest First

Optimove

What is Optimove?

Company Details

Need Assistance?

Awards & Recognition

Optimove Ratings

80 Likeliness to Recommend

4 Since last award

95 Plan to Renew

1 Since last award

84 Satisfaction of Cost Relative to Value

1 Since last award

Emotional Footprint Overview

+83 Net Emotional Footprint

How much do users love Optimove?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

CRM Integration Includes deep, seamless integration with CRM data and features.

Dashboards, Analytics and Reporting Includes historical & real-time dashboard visualizations, detailed & summary reporting, forecasting & easy data extraction for data analysis.

Data Aggregation The ability to aggregate data from multiple sources into one searchable index.

Omnichannel Integration Solution also allows for broader engagement through SMS, chatbot, email, social media, and/or video conferencing.

Data Security Includes ability to hide sensitive data by masking with special characters or anonymous information.

Behavioral Triggers The ability to track and monitor user activity such as browsing history, engagement, etc.

Data Enrichment Includes the enhancement of the value of internally held data by appending related attributes from external sources .

Real Time Capabilities Ability to analytics and visualize data as soon as it becomes available in underline systems.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Optimove Reviews

William G.

Robust analysis and personalized service.

Likeliness to Recommend

Pros

Samuel F.

Our CRM teams use Optimove for segmentation.

Likeliness to Recommend

Pros

Ilona S.

Great product if you have a proper integration

Likeliness to Recommend

Pros

Cons

4
Since last award

1
Since last award

1
Since last award

Feature Ratings

CRM Integration

Dashboards, Analytics and Reporting

Data Aggregation

Omnichannel Integration

Data Security

Behavioral Triggers

Data Enrichment

Real Time Capabilities

Vendor Capability Ratings

Breadth of Features

Availability and Quality of Training

Business Value Created

Usability and Intuitiveness

Quality of Features

Product Strategy and Rate of Improvement

Vendor Support

Ease of Customization

Ease of Implementation

Ease of IT Administration

Ease of Data Integration