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Optimove

Optimove Engage

Composite Score

7.4 /10

CX Score

7.7 /10

21 Reviews Write a Review

Claim Software

What is Optimove Engage?

Optimove Engage is a Relationship Marketing Hub powered by a combination of advanced customer modeling, predictive micro-segmentation and campaign automation technologies. Customer marketers and retention experts use Optimove to understand their customers’ needs and wants, automate the delivery of emotionally intelligent interactions with them across multiple channels and optimize their efforts, ultimately improving every customer metric. Optimove’s technologies are rolled into an intuitive Web user interface, making it easy for marketers to excel at their craft.

Company Details

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Awards & Recognition

Optimove Engage won the following awards in the Customer Data Platform category

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1 Top Rated Capabilities

3 Top Rated Features

2024

3 Top Rated Capabilities

2 Top Rated Features

2023

2 Top Rated Capabilities

1 Top Rated Features

2022

Optimove Engage Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Optimove Engage.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

79 Likeliness to Recommend

5
Since last award

96 Plan to Renew

2
Since last award

80 Satisfaction of Cost Relative to Value

3
Since last award

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+88 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Optimove Engage?

4% Negative

3% Neutral

93% Positive

Pros

Efficient Service
Caring
Respectful
Helps Innovate

Feature Ratings

Average 83

CRM Integration

Omnichannel Integration

Dashboards, Analytics and Reporting

Data Enrichment

Behavioral Triggers

Data Aggregation

Real Time Capabilities

Data Security

Vendor Capability Ratings

Average 82

Quality of Features

Breadth of Features

Usability and Intuitiveness

Availability and Quality of Training

Business Value Created

Ease of Implementation

Ease of Customization

Ease of Data Integration

Product Strategy and Rate of Improvement

Ease of IT Administration

Vendor Support

Optimove Engage Reviews

James M.

Role: Consultant
Industry: Consulting
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Dec 2022

It makes customer data available at your fingertip

Likeliness to Recommend

10 /10

What differentiates Optimove Engage from other similar products?

You will be able to see accurate reports from your initiatives if your CRM teams are making excellent use of the capabilities provided by Optimove. This is assisting our business in developing better plans, including how to segment markets more precisely and enabling us to respond instantly to our organization's needs.

What is your favorite aspect of this product?

The biggest advantage over prior ESPs is unquestionably in the reporting and degree to which Optimove is in charge of campaign analysis. The campaign planner and the quantity of data you can provide from your marketing tactics are both accessible through Optimove, as opposed to the past where you had to access Tableau and other platforms to monitor campaign uptake and other things.

What do you dislike most about this product?

You would need to enlist the support of all teams and coordinate your marketing efforts with loyalty and retention strategies in order to realize its full potential. The platform feels a little lacking without it. Opening a new window is not an option. You may occasionally need to operate with many windows, in which case you must launch a new browser; you cannot accomplish this with a single click.

What recommendations would you give to someone considering this product?

Because we have access to so much data, we no longer need to create intricate SQL queries to retrieve data for fundamental analysis. We are also compelled to question long-held internal beliefs we have about our customers in light of the fresh perspectives and accessibility to our consumer data.

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Role: Sales Marketing
Industry: Banking
Involvement: IT Leader or Manager

Validated Review

Anonymous Reviewer

Submitted Oct 2022

Likeliness to Recommend

1 /10

Cons

Less Reliable
Less Performance Enhancing
Less Productive

Kristen P.

Role: Information Technology
Industry: Technology
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Sep 2022

To handle online marketing.

Likeliness to Recommend

9 /10

What differentiates Optimove Engage from other similar products?

Optimove improves customer retention and value by enabling intelligent analysis and scaling of multi-channel campaigns with high degrees of personalization. Optimove promotes a controlled expansion through focused advertisements, monitoring, and optimization.

What is your favorite aspect of this product?

I like Optimove provides opportunities for information discovery, customer interaction and access to customer data. Optimove is competitive in planning, designing and orchestrating each customer's cross-channel journey. It is useful for estimating customer behavior and determining the incremental impact of our ads and initiatives.

What do you dislike most about this product?

The journey planner's capabilities might be enhanced. Downloading files and manual importing are inconveniences of searching for information.

What recommendations would you give to someone considering this product?

I recommend Optimove to continually improve customer communications, gain a complete understanding of the consumer, and bridge the information processing gap between data science and marketing.

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Optimove Engage

What is Optimove Engage?

Company Details

Need Assistance?

Awards & Recognition

Optimove Engage Ratings

79 Likeliness to Recommend

5 Since last award

96 Plan to Renew

2 Since last award

80 Satisfaction of Cost Relative to Value

3 Since last award

Emotional Footprint Overview

+88 Net Emotional Footprint

How much do users love Optimove Engage?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

CRM Integration Includes deep, seamless integration with CRM data and features.

Omnichannel Integration Solution also allows for broader engagement through SMS, chatbot, email, social media, and/or video conferencing.

Dashboards, Analytics and Reporting Includes historical & real-time dashboard visualizations, detailed & summary reporting, forecasting & easy data extraction for data analysis.

Data Enrichment Includes the enhancement of the value of internally held data by appending related attributes from external sources.

Behavioral Triggers The ability to track and monitor user activity such as browsing history, engagement, etc.

Data Aggregation The ability to aggregate data from multiple sources into one searchable index.

Real Time Capabilities Ability to analytics and visualize data as soon as it becomes available in underline systems.

Data Security Includes ability to hide sensitive data by masking with special characters or anonymous information.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Optimove Engage Reviews

James M.

It makes customer data available at your fingertip

Likeliness to Recommend

Pros

Likeliness to Recommend

Cons

Kristen P.

To handle online marketing.

Likeliness to Recommend

Pros

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Feature Ratings

CRM Integration

Omnichannel Integration

Dashboards, Analytics and Reporting

Data Enrichment

Behavioral Triggers

Data Aggregation

Real Time Capabilities

Data Security

Vendor Capability Ratings

Quality of Features

Breadth of Features

Usability and Intuitiveness

Availability and Quality of Training

Business Value Created

Ease of Implementation

Ease of Customization

Ease of Data Integration

Product Strategy and Rate of Improvement

Ease of IT Administration

Vendor Support