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NVivo Logo
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NVivo

Composite Score
6.0 /10
CX Score
5.9 /10
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NVivo
6.0 /10

What is NVivo?

NVivo helps you discover more from your qualitative and mixed methods data. Uncover richer insights and produce clearly articulated, defensible findings backed by rigorous evidence.

Company Details

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NVivo Ratings

Real user data aggregated to summarize the product performance and customer experience.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

80 Likeliness to Recommend

82 Plan to Renew

65 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+68 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love NVivo?

18% Negative
0% Neutral
82% Positive

Pros

  • Client's Interest First
  • Over Delivered
  • Transparent
  • Friendly Negotiation

Cons

  • Less Generous
  • Inhibits Innovation
  • Slower Product Innovation

Feature Ratings

Average 67

Collaboration

69

BI Security

68

Self Service and Ad Hoc Capabilities

66

Data Connectors and Data Mashup

64

Mobile

64

Intelligent Alerts and Notifications

62

Data Exploration and Visualization

61

Dashboard

60

BI Platform Administration

57

Operational Reporting Capabilities

56

Vendor Capability Ratings

Average 68

Ease of IT Administration

82

Quality of Features

77

Business Value Created

77

Availability and Quality of Training

75

Ease of Customization

75

Product Strategy and Rate of Improvement

71

Ease of Implementation

65

Ease of Data Integration

65

Usability and Intuitiveness

65

Breadth of Features

62

Vendor Support

59

NVivo Reviews

Emmanuel A.

  • Role: Information Technology
  • Industry: Finance
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Aug 2025

Excellent tool but Lacks Real-time, mobile feature

Likeliness to Recommend

8 /10

What differentiates NVivo from other similar products?

NVivo’s intuitive interface, powerful coding, and diverse data import options outshine ATLAS.ti’s complexity and Dedoose’s limited scope. Its Collaboration Cloud surpasses MAXQDA’s shared workspaces, but it lacks real-time visualization and a mobile app, unlike Dovetail. While pricier than Quirkos or Dedoose, NVivo’s AI-assisted coding and robust support make it ideal for complex academic and professional research.

What is your favorite aspect of this product?

My favorite aspect of NVivo is its robust data exploration and visualization tools, which allow researchers to uncover deep insights from qualitative data through intuitive word clouds, concept maps, and network diagrams.

What do you dislike most about this product?

I dislike NVivo’s lack of a dedicated mobile app most, as it limits on-the-go data coding and analysis, which is increasingly important for researchers working in the field.

What recommendations would you give to someone considering this product?

For someone considering NVivo, I recommend evaluating your research needs and budget, as it’s a powerful tool for qualitative analysis but comes with a learning curve and higher cost. Ensure your project requires its robust features, like coding large datasets or team collaboration, which excel for academic or professional research. Try the free trial to test its intuitive interface and data visualization tools, but be prepared to invest time in training, as its full potential requires familiarity. If real-time visualization or mobile access is critical, consider supplementing with tools like Tableau or Dovetail.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Enables Productivity

Varun J.

  • Role: Student Academic
  • Industry: Education
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jan 2024

Much potential, but needs work.

Likeliness to Recommend

7 /10

What differentiates NVivo from other similar products?

It's very complex and can help with initial preliminary coding but that's about it. It always crashes.

What is your favorite aspect of this product?

Good for preliminary coding.

What do you dislike most about this product?

It always crashes, doing in-depth coding is hard, the visualizations are pretty mediocre, I can just do the same thing in Excel.

What recommendations would you give to someone considering this product?

Unless its free via university or college, there's no point getting it. Just use Excel.

Pros

  • Trustworthy
  • Inspires Innovation
  • Respectful
  • Client Friendly Policies

Cons

  • Less Effective Service
  • Wastes Time
  • Inhibits Innovation

Ojelade O.

  • Role: Operations
  • Industry: Education
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jun 2025

Auto-coding and sentiment analysis for TAP data

Likeliness to Recommend

8 /10

What differentiates NVivo from other similar products?

NVivo supports importing and analyzing diverse data types, and multimedia files

What is your favorite aspect of this product?

Advanced coding, querying, visualization and ability to handle large datasets efficiently

What do you dislike most about this product?

NVivo is relatively expensive and has limited BI tools

What recommendations would you give to someone considering this product?

NVivo has a robust qualitative analysis features and ability to handle large datasets efficiently.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing