In Partnership With SelectHub
What is NVivo?
NVivo helps you discover more from your qualitative and mixed methods data. Uncover richer insights and produce clearly articulated, defensible findings backed by rigorous evidence.
Company Details
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In Partnership With SelectHub
NVivo Ratings
Real user data aggregated to summarize the product performance and customer experience.
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
80 Likeliness to Recommend
82 Plan to Renew
65 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+68 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love NVivo?
Pros
- Client's Interest First
- Over Delivered
- Transparent
- Friendly Negotiation
Cons
- Less Generous
- Inhibits Innovation
- Slower Product Innovation
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Collaboration
BI Security
Self Service and Ad Hoc Capabilities
Data Connectors and Data Mashup
Mobile
Intelligent Alerts and Notifications
Data Exploration and Visualization
Dashboard
BI Platform Administration
Operational Reporting Capabilities
Vendor Capability Ratings
Ease of IT Administration
Quality of Features
Business Value Created
Availability and Quality of Training
Ease of Customization
Product Strategy and Rate of Improvement
Ease of Implementation
Ease of Data Integration
Usability and Intuitiveness
Breadth of Features
Vendor Support
NVivo Reviews
Emmanuel A.
- Role: Information Technology
- Industry: Finance
- Involvement: End User of Application
Submitted Aug 2025
Excellent tool but Lacks Real-time, mobile feature
Likeliness to Recommend
What differentiates NVivo from other similar products?
NVivo’s intuitive interface, powerful coding, and diverse data import options outshine ATLAS.ti’s complexity and Dedoose’s limited scope. Its Collaboration Cloud surpasses MAXQDA’s shared workspaces, but it lacks real-time visualization and a mobile app, unlike Dovetail. While pricier than Quirkos or Dedoose, NVivo’s AI-assisted coding and robust support make it ideal for complex academic and professional research.
What is your favorite aspect of this product?
My favorite aspect of NVivo is its robust data exploration and visualization tools, which allow researchers to uncover deep insights from qualitative data through intuitive word clouds, concept maps, and network diagrams.
What do you dislike most about this product?
I dislike NVivo’s lack of a dedicated mobile app most, as it limits on-the-go data coding and analysis, which is increasingly important for researchers working in the field.
What recommendations would you give to someone considering this product?
For someone considering NVivo, I recommend evaluating your research needs and budget, as it’s a powerful tool for qualitative analysis but comes with a learning curve and higher cost. Ensure your project requires its robust features, like coding large datasets or team collaboration, which excel for academic or professional research. Try the free trial to test its intuitive interface and data visualization tools, but be prepared to invest time in training, as its full potential requires familiarity. If real-time visualization or mobile access is critical, consider supplementing with tools like Tableau or Dovetail.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Enables Productivity
Please tell us why you think this review should be flagged.
Varun J.
- Role: Student Academic
- Industry: Education
- Involvement: End User of Application
Submitted Jan 2024
Much potential, but needs work.
Likeliness to Recommend
What differentiates NVivo from other similar products?
It's very complex and can help with initial preliminary coding but that's about it. It always crashes.
What is your favorite aspect of this product?
Good for preliminary coding.
What do you dislike most about this product?
It always crashes, doing in-depth coding is hard, the visualizations are pretty mediocre, I can just do the same thing in Excel.
What recommendations would you give to someone considering this product?
Unless its free via university or college, there's no point getting it. Just use Excel.
Pros
- Trustworthy
- Inspires Innovation
- Respectful
- Client Friendly Policies
Cons
- Less Effective Service
- Wastes Time
- Inhibits Innovation
Please tell us why you think this review should be flagged.
Ojelade O.
- Role: Operations
- Industry: Education
- Involvement: End User of Application
Submitted Jun 2025
Auto-coding and sentiment analysis for TAP data
Likeliness to Recommend
What differentiates NVivo from other similar products?
NVivo supports importing and analyzing diverse data types, and multimedia files
What is your favorite aspect of this product?
Advanced coding, querying, visualization and ability to handle large datasets efficiently
What do you dislike most about this product?
NVivo is relatively expensive and has limited BI tools
What recommendations would you give to someone considering this product?
NVivo has a robust qualitative analysis features and ability to handle large datasets efficiently.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.
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