Morningstar Direct Logo
Morningstar Direct Logo
Morningstar, Inc.

Morningstar Direct

Composite Score
7.6 /10
CX Score
7.7 /10
Category
Morningstar Direct
7.6 /10

What is Morningstar Direct?

Advanced portfolio analytics and performance reporting for advisors, institutions, asset managers, and other professionals. Morningstar's expansive data and independent research help you unpack complexity and move with industry shifts, so your analysis is always clear, meaningful, and relevant.

Company Details


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Morningstar Direct Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Morningstar Direct.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

88 Likeliness to Recommend

93 Plan to Renew

81 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+90 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Morningstar Direct?

0% Negative
7% Neutral
93% Positive

Pros

  • Helps Innovate
  • Efficient Service
  • Client Friendly Policies
  • Client's Interest First

Feature Ratings

Average 83

Portfolio and Account Management

90

Client Management & Engagement

86

Risk Management

84

Analytics and Reporting

84

Loan Management

83

APIs and Integration

79

Multi-Currency Accounting

78

Securities Management

76

Device Access

73

Vendor Capability Ratings

Average 81

Ease of IT Administration

87

Breadth of Features

87

Ease of Data Integration

85

Ease of Customization

84

Quality of Features

84

Ease of Implementation

83

Vendor Support

82

Business Value Created

81

Availability and Quality of Training

80

Product Strategy and Rate of Improvement

74

Usability and Intuitiveness

73

Morningstar Direct Reviews

  • Role: Operations
  • Industry: Finance
  • Involvement: Business Leader or Manager
Validated Review
Anonymous Reviewer

Submitted Sep 2023

Slow and not easy to use

Likeliness to Recommend

7 /10

Pros

  • Trustworthy
  • Efficient Service
  • Caring
  • Respectful

Cons

  • Less Reliable
  • Less Performance Enhancing
  • Less Productive

Racquel S.

  • Role: C-Level
  • Industry: Transportation
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Sep 2023

Easy to understand and put to use.

Likeliness to Recommend

9 /10

What differentiates Morningstar Direct from other similar products?

The difference is that Morningstar Direct provide information that has already been analyzed for you. You take your time to look at the information, see what product you want to invest in, measure your risk aversion and then invest. It makes it so much easier to make a decision that will impact your life for years to come

What is your favorite aspect of this product?

The work that they have done for you. Investing is difficult and not everyone understanding what to look for when investing. Morningstar Direct gives you all the tools, they have done the work for you and all you have to do is decide how much risk you can handle and then invest.

What do you dislike most about this product?

There is nothing that I dislike about the product

What recommendations would you give to someone considering this product?

Take the plunge and purchase Morningstar Direct, you will not regret it

Pros

  • Helps Innovate
  • Reliable
  • Performance Enhancing
  • Enables Productivity