Morningstar Direct Logo
Morningstar Direct Logo
Morningstar, Inc.

Morningstar Direct

Composite Score
7.6 /10
CX Score
7.8 /10
Category
Morningstar Direct
7.6 /10

What is Morningstar Direct?

Advanced portfolio analytics and performance reporting for advisors, institutions, asset managers, and other professionals. Morningstar's expansive data and independent research help you unpack complexity and move with industry shifts, so your analysis is always clear, meaningful, and relevant.

Company Details


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Morningstar Direct Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Morningstar Direct.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

88 Likeliness to Recommend

94 Plan to Renew

80 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+92 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Morningstar Direct?

0% Negative
6% Neutral
94% Positive

Pros

  • Helps Innovate
  • Efficient Service
  • Client Friendly Policies
  • Client's Interest First

Feature Ratings

Average 83

Portfolio and Account Management

88

Client Management & Engagement

85

Risk Management

83

Analytics and Reporting

83

APIs and Integration

83

Loan Management

82

Multi-Currency Accounting

81

Securities Management

76

Device Access

74

Vendor Capability Ratings

Average 82

Ease of IT Administration

89

Breadth of Features

86

Quality of Features

85

Ease of Data Integration

84

Vendor Support

84

Business Value Created

84

Ease of Implementation

82

Ease of Customization

81

Availability and Quality of Training

80

Product Strategy and Rate of Improvement

78

Usability and Intuitiveness

73

Morningstar Direct Reviews

Vipul S.

  • Role: Sales Marketing
  • Industry: Finance
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jul 2024

Good for quantitative analysis of funds

Likeliness to Recommend

10 /10

What differentiates Morningstar Direct from other similar products?

The breadth of product offering and data, classification of funds in different categories, comparison with category average, backtesting of models, portfolio management

What is your favorite aspect of this product?

Data of funds is from inception which is critical for analysis. Also they have data bout Fund manager changes which helps aid the analysis

What do you dislike most about this product?

Too technical & needs time to understand

What recommendations would you give to someone considering this product?

Please use this product features to the fullest, it has a lot of power

Pros

  • Helps Innovate
  • Reliable
  • Performance Enhancing
  • Enables Productivity
  • Role: Operations
  • Industry: Finance
  • Involvement: Business Leader or Manager
Validated Review
Anonymous Reviewer

Submitted Sep 2023

Slow and not easy to use

Likeliness to Recommend

7 /10

Pros

  • Trustworthy
  • Efficient Service
  • Caring
  • Respectful

Cons

  • Less Reliable
  • Less Performance Enhancing
  • Less Productive

Racquel S.

  • Role: C-Level
  • Industry: Transportation
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Sep 2023

Easy to understand and put to use.

Likeliness to Recommend

9 /10

What differentiates Morningstar Direct from other similar products?

The difference is that Morningstar Direct provide information that has already been analyzed for you. You take your time to look at the information, see what product you want to invest in, measure your risk aversion and then invest. It makes it so much easier to make a decision that will impact your life for years to come

What is your favorite aspect of this product?

The work that they have done for you. Investing is difficult and not everyone understanding what to look for when investing. Morningstar Direct gives you all the tools, they have done the work for you and all you have to do is decide how much risk you can handle and then invest.

What do you dislike most about this product?

There is nothing that I dislike about the product

What recommendations would you give to someone considering this product?

Take the plunge and purchase Morningstar Direct, you will not regret it

Pros

  • Helps Innovate
  • Reliable
  • Performance Enhancing
  • Enables Productivity