Microsoft Data Quality Services Logo Award Winner Product Badge
Microsoft Data Quality Services Logo Award Winner Product Badge
Microsoft Corporation

Microsoft Data Quality Services

Composite Score
8.5 /10
CX Score
8.9 /10
Category
Microsoft Data Quality Services
8.5 /10

What is Microsoft Data Quality Services?

SQL Server Data Quality Services (DQS) is a knowledge-driven data quality product. DQS enables you to build a knowledge base and use it to perform a variety of critical data quality tasks, including correction, enrichment, standardization, and de-duplication of your data. DQS enables you to perform data cleansing by using cloud-based reference data services provided by reference data providers. DQS also provides you with profiling that is integrated into its data-quality tasks, enabling you to analyze the integrity of your data.

Company Details


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Awards & Recognition

Microsoft Data Quality Services won the following awards in the Data Quality category

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Microsoft Data Quality Services Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Microsoft Data Quality Services.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

89 Likeliness to Recommend

1
Since last award

98 Plan to Renew

1
Since last award

88 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+92 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Microsoft Data Quality Services?

0% Negative
5% Neutral
95% Positive

Pros

  • Respectful
  • Security Protects
  • Reliable
  • Acts with Integrity

Feature Ratings

Average 82

Data Source Connectivity

86

Data Matching

84

Data Profiling

84

Data Monitoring and Administration

84

Data Cleansing

84

Record Management

82

Reporting Components

81

Record Deduplication

81

Dashboard

81

Data Enrichment

78

Geocoding

78

Vendor Capability Ratings

Average 83

Business Value Created

87

Quality of Features

87

Ease of Data Integration

85

Ease of Customization

84

Product Strategy and Rate of Improvement

84

Ease of IT Administration

84

Ease of Implementation

82

Availability and Quality of Training

80

Vendor Support

80

Breadth of Features

77

Usability and Intuitiveness

77

Microsoft Data Quality Services Reviews

Shreya P.

  • Role: Student Academic
  • Industry: Engineering
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Oct 2024

Easy to use

Likeliness to Recommend

9 /10

What differentiates Microsoft Data Quality Services from other similar products?

One notable feature of Microsoft Data Quality Services (DQS) is its extensive interaction with the SQL Server environment, which allows businesses to carry out data cleansing, matching, and profiling inside the well-known Microsoft ecosystem.

What is your favorite aspect of this product?

The knowledge-driven approach to data quality management that Microsoft Data Quality Services offers is my favorite feature.

What do you dislike most about this product?

Its somewhat limited user interface, which can feel outdated and unintuitive for modern data professionals

What recommendations would you give to someone considering this product?

I’d recommend having a solid understanding of SQL Server

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Trustworthy

Lucia C.

  • Role: Finance
  • Industry: Other
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Oct 2024

Clean Your Data Fast and Easy

Likeliness to Recommend

9 /10

What differentiates Microsoft Data Quality Services from other similar products?

In my opinion, DQS is different because it works so smoothly with other Microsoft tools.

What is your favorite aspect of this product?

I really like how simple the interface is. Once you figure it out, keeping data clean is much easier. It is great for making sure your information is reliable and that is super important when dealing with lots of data.

What do you dislike most about this product?

I have found only one drawback which is that it is hard to learn at first.

What recommendations would you give to someone considering this product?

If you work with data more often, DQS is a solid choice for keeping things neat and organized.

Pros

  • Caring
  • Continually Improving Product
  • Performance Enhancing
  • Enables Productivity

Sourabh P.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted Jul 2025

Solid for Basic Data Cleansing

Likeliness to Recommend

9 /10

What differentiates Microsoft Data Quality Services from other similar products?

Microsoft Data Quality Services (DQS) is unique in its tight integration with the Microsoft data ecosystem, especially SQL Server, SSIS, and Excel. This makes it easy for teams already using Microsoft tools to adopt without much overhead. Another differentiator is its knowledge-based approach, which allows users to build reusable rules and domain knowledge over time—helping improve data quality through learning.

What is your favorite aspect of this product?

My favorite aspect of Microsoft Data Quality Services is its seamless integration with SQL Server and other Microsoft tools like SSIS and Excel. This makes it easy to plug data quality processes directly into existing ETL workflows without needing separate platforms or complex setups. The knowledge base feature is also useful—it allows you to build and refine data rules over time, improving accuracy with each cycle. For teams already in the Microsoft ecosystem, this level of convenience and compatibility is a big win.

What do you dislike most about this product?

The biggest downside of Microsoft Data Quality Services is that it feels outdated and limited in scope. The user interface is not very intuitive, and the overall experience lacks the modern features you'd expect—like AI-driven suggestions, real-time validation, or robust cloud support. It also doesn’t scale well for large, complex datasets or hybrid environments. If you’re working with diverse data sources or need deep customization, DQS can feel restrictive and behind the curve.

What recommendations would you give to someone considering this product?

Best for Microsoft-Centric Environments: DQS works well if you're already heavily invested in SQL Server, SSIS, or Excel. It integrates smoothly and can be effective for basic data cleansing and validation tasks. Use for Simple to Moderate Use Cases: If your data quality needs are straightforward—like removing duplicates, standardizing values, or applying domain rules—DQS will likely meet your expectations. Be Aware of Limitations: It’s not ideal for real-time processing, cloud-native setups, or highly complex data pipelines. If your use case demands those, you might want to explore more advanced tools.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Performance Enhancing
  • Enables Productivity

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