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MarketMuse by Siteimprove

MarketMuse

Composite Score

7.1 /10

CX Score

6.8 /10

24 Reviews Write a Review

Claim Software

What is MarketMuse?

MarketMuse provides a fast and efficient Search Engine Optimization platform that analyzes your entire website to give you personalized, objective insights so you can confidently plan better and faster.

Company Details

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Awards & Recognition

MarketMuse won the following awards in the Search Engine Optimization category

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1 Top Rated Capabilities

2 Top Rated Features

Latest Award, 2025

1 Top Rated Capabilities

2 Top Rated Features

2024

MarketMuse Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on MarketMuse.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

85 Likeliness to Recommend

90 Plan to Renew

1
Since last award

74 Satisfaction of Cost Relative to Value

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+71 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love MarketMuse?

4% Negative

14% Neutral

82% Positive

Pros

Respectful
Performance Enhancing
Enables Productivity
Altruistic

Cons

Vendor's Interest First
Under Delivered
Less Generous

Feature Ratings

Average 80

Competition Analysis

Content Optimization

On-Page Tracker/Optimization

Alerts

Holistic Visibility Tracking

Analytics and Reporting

Keyword Research

Local SEO

Auditing

Rank Tracking

Backlink Tools

Vendor Capability Ratings

Average 78

Ease of Implementation

Ease of IT Administration

Ease of Data Integration

Business Value Created

Quality of Features

Vendor Support

Availability and Quality of Training

Breadth of Features

Product Strategy and Rate of Improvement

Usability and Intuitiveness

Ease of Customization

MarketMuse Reviews

Kelly W.

Role: C-Level
Industry: Media
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Dec 2025

Useful info but decreasing value proposition

Likeliness to Recommend

7 /10

What differentiates MarketMuse from other similar products?

The ability to see keyword volumes, LSI keywords/topics, and questions people ask about the topic is something not really available in competing products. Others provide 1 or 2 of those capabilities typically.

What is your favorite aspect of this product?

I like being able to see how comprehensively top content has covered a particular topic as well as how long each piece is and what content types are included.

What do you dislike most about this product?

Initially they offered great value for money. But over the years, what you get for the same price has gradually reduced.

What recommendations would you give to someone considering this product?

Make sure you’re producing a high enough volume of content for the monthly expense to make sense. Also, paying extra for the content briefs is rarely worth it — the ROI on what you can get through that process that you can’t get elsewhere in the software is too low. It also takes too long to put together a brief.

Pros

Reliable
Performance Enhancing
Enables Productivity
Unique Features

Cons

Vendor's Interest First
Less Generous
Under Delivered

Mervin Lance C.

Role: Consultant
Industry: Consulting
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Dec 2025

Most intuituve on-page SEO optimization tool

Likeliness to Recommend

9 /10

What differentiates MarketMuse from other similar products?

Their on-page optimization tool's heatmap allows me to actually see which competitors have their content optimized for SEO and which keywords are actually matter across competitors.

What is your favorite aspect of this product?

I really like the feature where you can simply add a URL and have the content automatically imported. It makes on-page SEO analyses so much faster.

What do you dislike most about this product?

I wish it were more popular so that I don't have to explain myself how wonderful Marketmuse really is.

What recommendations would you give to someone considering this product?

It will easily become your favorite tool for on-page optimzation.

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Role: Sales Marketing
Industry: Technology
Involvement: End User of Application

Validated Review

Anonymous Reviewer

Submitted Mar 2024

Productive Approach for Marketing and Intelligence

Likeliness to Recommend

9 /10

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

MarketMuse

What is MarketMuse?

Company Details

Need Assistance?

Awards & Recognition

MarketMuse Ratings

85 Likeliness to Recommend

90 Plan to Renew

1 Since last award

74 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+71 Net Emotional Footprint

How much do users love MarketMuse?

Pros

Cons

Feature Ratings Average rating of all product features, some of which may not be shown below

Competition Analysis Provides an informed view of what competitors are doing in terms of keywords, ranks and organic traffic.

Content Optimization Analyzes existing or new web content and suggests ways to optimize for target keywords using artificial intelligence and SEO automation.

On-Page Tracker/Optimization Pinpoints a website's weaknesses and suggests ideas to improve page rankings.

Alerts Provide alerts when your brand or website is mentioned or linked.

Holistic Visibility Tracking SEOs risk SERP cannibalization across their own content if they do not measure the search visibility of all their digital assets – not just owned domains.

Analytics and Reporting Includes historical & real-time dashboard visualizations, detailed & summary reporting, easy data extraction for data analysis and optional sales forecasting

Keyword Research Helps users pick the best keywords or phrases to target and bring in site traffic.

Local SEO Assists in optimizing a website for local searches and targeting local customers.

Auditing Tools crawl a website, check links, loading speeds etc. and provides feedback on a website's SEO "health".

Rank Tracking The ability to check keyword ranks on one or many major search engines.

Backlink Tools Build a website's backlink profile, discover new opportunities for acquiring links, manage and audit your backlinks.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

MarketMuse Reviews

Kelly W.

Useful info but decreasing value proposition

Likeliness to Recommend

Pros

Cons

Mervin Lance C.

Most intuituve on-page SEO optimization tool

Likeliness to Recommend

Pros

Productive Approach for Marketing and Intelligence

Likeliness to Recommend

Pros

Most Popular MarketMuse Comparisons

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1
Since last award

Feature Ratings

Competition Analysis

Content Optimization

On-Page Tracker/Optimization

Alerts

Holistic Visibility Tracking

Analytics and Reporting

Keyword Research

Local SEO

Auditing

Rank Tracking

Backlink Tools

Vendor Capability Ratings

Ease of Implementation

Ease of IT Administration

Ease of Data Integration

Business Value Created

Quality of Features

Vendor Support

Availability and Quality of Training

Breadth of Features

Product Strategy and Rate of Improvement

Usability and Intuitiveness

Ease of Customization