What is Looka?
Looka’s software is powered by AI to create a logo that matches your vision — no design skills required. Generate endless options, and tweak designs to get exactly what you want.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
81 Likeliness to Recommend
100 Plan to Renew
73 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+93 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Looka?
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Trustworthy
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Generative Design
Graphics Editing
Multi-Need Content Support
Multi-Device Support
Collaboration Tools
Import and Export Capabilities
Accessibility Checks
Design Optimization
Content Library
Vendor Capability Ratings
Ease of Implementation
Availability and Quality of Training
Product Strategy and Rate of Improvement
Ease of IT Administration
Quality of Features
Ease of Customization
Business Value Created
Breadth of Features
Usability and Intuitiveness
Ease of Data Integration
Vendor Support
Looka Reviews
Parag C.
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted Nov 2025
Great for Quick Branding, Simple and Effective.
Likeliness to Recommend
What differentiates Looka from other similar products?
I think, Looka’s differentiators are its integrated branding toolkit (not just logo), AI powered website generator and Looka provides both one-time logo purchase options and annual subscription plans.
What is your favorite aspect of this product?
If you’re not a designer, still you can easily make high quality logos quickly. It also provides different color variations (color, black, white, transparent) for flexibility in use.
What do you dislike most about this product?
Sometimes, designs feel too template based or not unique.
What recommendations would you give to someone considering this product?
Looka is very good for small businesses, side projects, or anyone needing a fast and affordable brand identity without hiring a designer.
Pros
- Helps Innovate
- Reliable
- Performance Enhancing
- Enables Productivity
Please tell us why you think this review should be flagged.
Daniel G.
- Role: C-Level
- Industry: Education
- Involvement: End User of Application
Submitted Oct 2025
A Fast, Creative Way to Build a Professional Brand
Likeliness to Recommend
What differentiates Looka from other similar products?
Looka stands out because it combines AI-driven design with real customization control. Unlike many logo generators that produce generic results, Looka’s system adapts to your style preferences and brand personality, giving you designs that feel original and on-brand. The automatic brand kit—with coordinated colors, fonts, and templates for social media and marketing materials, also sets it apart by providing a full branding solution, not just a logo.
What is your favorite aspect of this product?
My favorite aspect of Looka is how quickly it transforms your ideas into a complete, professional-looking brand. The AI suggestions are smart and creative, and the ability to instantly generate matching assets like business cards and social media designs, makes the whole branding process seamless from start to finish.
What do you dislike most about this product?
The main drawback is the limited flexibility once a logo design is finalized. It would be nice to have more advanced editing options for fine adjustments without starting over. Additionally, access to some file types and brand assets requires an upgrade, which can feel restrictive for smaller projects.
What recommendations would you give to someone considering this product?
I’d recommend coming in with a clear idea of your brand’s personality, colors, tone, and style so Looka’s AI can generate the best results right away. Take time to explore different variations before finalizing your design, and consider investing in the full brand kit if you plan to use your logo across multiple platforms. It’s a great option for entrepreneurs, freelancers, and small businesses who want professional branding without hiring a designer.
Pros
- Caring
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.
- Role: Sales Marketing
- Industry: Consulting
- Involvement: IT Leader or Manager
Submitted Sep 2025
“Great Tool but Not Worth the Ongoing Cost for Me”
Likeliness to Recommend
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.
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