Jasper AI Logo
Jasper AI Logo
Jasper AI, Inc.

Jasper AI

Composite Score
7.7 /10
CX Score
8.2 /10

What is Jasper AI?

Jasper is an AI writing assistant for enterprise marketing teams who want better outcomes, not just faster outputs. Jasper AI delivers on-brand AI and creates content online, in your brand voice.

Company Details


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Jasper AI Ratings

Real user data aggregated to summarize the product performance and customer experience.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

86 Likeliness to Recommend

91 Plan to Renew

78 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+95 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Jasper AI?

0% Negative
0% Neutral
100% Positive

Pros

  • Reliable
  • Trustworthy
  • Respectful
  • Client Friendly Policies

Feature Ratings

Average 76

Design Optimization

86

Accessibility Checks

83

Content Library

78

Generative Design

78

Multi-Need Content Support

77

Import and Export Capabilities

76

Multi-Device Support

76

Graphics Editing

74

Collaboration Tools

70

Vendor Capability Ratings

Average 76

Availability and Quality of Training

78

Product Strategy and Rate of Improvement

78

Ease of IT Administration

77

Quality of Features

77

Ease of Implementation

76

Ease of Customization

76

Ease of Data Integration

75

Usability and Intuitiveness

75

Business Value Created

74

Vendor Support

74

Breadth of Features

72

Jasper AI Reviews

JOY I.

  • Role: Student Academic
  • Industry: Education
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jun 2025

Smart Writing Tool for Consistent Brand Content

Likeliness to Recommend

9 /10

What differentiates Jasper AI from other similar products?

Jasper lets you train the AI to remember your brand voice, style, and tone. This makes it perfect for agencies or businesses producing consistent branded content across multiple platforms.

What is your favorite aspect of this product?

My favorite aspect of Jasper AI is its brand voice feature, which allows you to train the AI to write in your unique tone, style, and personality. This is especially powerful for businesses and content creators who want consistency across blog posts, ads, emails, and social media, without having to rewrite or heavily edit the output. It saves time while still sounding like you or your brand, not like a generic robot. For teams or agencies managing multiple brands, this is a game-changer.

What do you dislike most about this product?

What I dislike most about Jasper AI is its pricing structure — it can be quite expensive, especially for freelancers, small businesses, or individuals just starting out. While the features are powerful, many of the best tools (like Brand Voice, Campaigns, and Surfer SEO integration) are locked behind higher-tier plans. Additionally, the learning curve for new users can be a bit steep due to the wide range of templates and options available, which may feel overwhelming at first.

What recommendations would you give to someone considering this product?

Set up your Brand Voice and input examples of your writing style right away. This helps Jasper generate more personalized, on-brand content from the start. If blogging or long-form content is your focus, integrate Surfer SEO to optimize content right inside Jasper. It’s great for ranking higher and improving keyword use without manual editing.

Pros

  • Continually Improving Product
  • Reliable
  • Performance Enhancing
  • Enables Productivity

Olufemi F.

  • Role: Sales Marketing
  • Industry: Media
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Mar 2025

The best AI solution for your marketing needs.

Likeliness to Recommend

10 /10

What differentiates Jasper AI from other similar products?

It has specific solutions tailored to your needs. It's not focused on one skill or industry

What is your favorite aspect of this product?

The presentation slide maker

What do you dislike most about this product?

Nothing. It's great all round

What recommendations would you give to someone considering this product?

They should use this really powerful tool for ad copies that will convert. Whether it's for LinkedIn, print or social media, Jasper Ai will deliver the best.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Michael U.

  • Role: Finance
  • Industry: Finance
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Mar 2025

Smart, slick, but needs more!

Likeliness to Recommend

9 /10

What differentiates Jasper AI from other similar products?

Jasper AI stands out with its marketing-focused AI, offering brand voice customization, SEO integration, and team collaboration. It’s built for content creators, not just general AI writing. Unlike others, it prioritizes tone consistency, integrates with tools like Surfer SEO, and provides templates tailored for ads, blogs, and social media.

What is your favorite aspect of this product?

Jasper AI’s best feature is its ability to maintain a consistent brand voice across all content. It feels less robotic and more like a real writer who understands your style. Plus, the built-in SEO tools save time, making it perfect for marketers and content creators who want efficiency without sacrificing quality.

What do you dislike most about this product?

Jasper AI is powerful, but it’s not perfect. The pricing feels steep, especially for small teams or freelancers. Sometimes, the output still needs heavy tweaking to sound truly natural. Plus, while the AI learns, it doesn’t always fully grasp complex brand tones. A built-in fact-checker and better real-time collaboration would make it way more valuable.

What recommendations would you give to someone considering this product?

If you’re a marketer or content creator, Jasper AI can seriously boost your workflow—but don’t expect it to be fully hands-off. It’s best for idea generation, drafts, and refining content, but you’ll still need to tweak outputs. Start with a trial, test different templates, and see if it fits your style before committing to a plan.

Pros

  • Helps Innovate
  • Transparent
  • Appreciates Incumbent Status
  • Continually Improving Product

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