What is Jasper AI?
Jasper is an AI writing assistant for enterprise marketing teams who want better outcomes, not just faster outputs. Jasper AI delivers on-brand AI and creates content online, in your brand voice.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
86 Likeliness to Recommend
91 Plan to Renew
78 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+95 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Jasper AI?
Pros
- Reliable
- Trustworthy
- Respectful
- Client Friendly Policies
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Design Optimization
Accessibility Checks
Content Library
Generative Design
Multi-Need Content Support
Import and Export Capabilities
Multi-Device Support
Graphics Editing
Collaboration Tools
Vendor Capability Ratings
Availability and Quality of Training
Product Strategy and Rate of Improvement
Ease of IT Administration
Quality of Features
Ease of Implementation
Ease of Customization
Ease of Data Integration
Usability and Intuitiveness
Business Value Created
Vendor Support
Breadth of Features
Also Featured in...
Jasper AI Reviews
JOY I.
- Role: Student Academic
- Industry: Education
- Involvement: End User of Application
Submitted Jun 2025
Smart Writing Tool for Consistent Brand Content
Likeliness to Recommend
What differentiates Jasper AI from other similar products?
Jasper lets you train the AI to remember your brand voice, style, and tone. This makes it perfect for agencies or businesses producing consistent branded content across multiple platforms.
What is your favorite aspect of this product?
My favorite aspect of Jasper AI is its brand voice feature, which allows you to train the AI to write in your unique tone, style, and personality. This is especially powerful for businesses and content creators who want consistency across blog posts, ads, emails, and social media, without having to rewrite or heavily edit the output. It saves time while still sounding like you or your brand, not like a generic robot. For teams or agencies managing multiple brands, this is a game-changer.
What do you dislike most about this product?
What I dislike most about Jasper AI is its pricing structure — it can be quite expensive, especially for freelancers, small businesses, or individuals just starting out. While the features are powerful, many of the best tools (like Brand Voice, Campaigns, and Surfer SEO integration) are locked behind higher-tier plans. Additionally, the learning curve for new users can be a bit steep due to the wide range of templates and options available, which may feel overwhelming at first.
What recommendations would you give to someone considering this product?
Set up your Brand Voice and input examples of your writing style right away. This helps Jasper generate more personalized, on-brand content from the start. If blogging or long-form content is your focus, integrate Surfer SEO to optimize content right inside Jasper. It’s great for ranking higher and improving keyword use without manual editing.
Pros
- Continually Improving Product
- Reliable
- Performance Enhancing
- Enables Productivity
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Olufemi F.
- Role: Sales Marketing
- Industry: Media
- Involvement: End User of Application
Submitted Mar 2025
The best AI solution for your marketing needs.
Likeliness to Recommend
What differentiates Jasper AI from other similar products?
It has specific solutions tailored to your needs. It's not focused on one skill or industry
What is your favorite aspect of this product?
The presentation slide maker
What do you dislike most about this product?
Nothing. It's great all round
What recommendations would you give to someone considering this product?
They should use this really powerful tool for ad copies that will convert. Whether it's for LinkedIn, print or social media, Jasper Ai will deliver the best.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
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Michael U.
- Role: Finance
- Industry: Finance
- Involvement: End User of Application
Submitted Mar 2025
Smart, slick, but needs more!
Likeliness to Recommend
What differentiates Jasper AI from other similar products?
Jasper AI stands out with its marketing-focused AI, offering brand voice customization, SEO integration, and team collaboration. It’s built for content creators, not just general AI writing. Unlike others, it prioritizes tone consistency, integrates with tools like Surfer SEO, and provides templates tailored for ads, blogs, and social media.
What is your favorite aspect of this product?
Jasper AI’s best feature is its ability to maintain a consistent brand voice across all content. It feels less robotic and more like a real writer who understands your style. Plus, the built-in SEO tools save time, making it perfect for marketers and content creators who want efficiency without sacrificing quality.
What do you dislike most about this product?
Jasper AI is powerful, but it’s not perfect. The pricing feels steep, especially for small teams or freelancers. Sometimes, the output still needs heavy tweaking to sound truly natural. Plus, while the AI learns, it doesn’t always fully grasp complex brand tones. A built-in fact-checker and better real-time collaboration would make it way more valuable.
What recommendations would you give to someone considering this product?
If you’re a marketer or content creator, Jasper AI can seriously boost your workflow—but don’t expect it to be fully hands-off. It’s best for idea generation, drafts, and refining content, but you’ll still need to tweak outputs. Start with a trial, test different templates, and see if it fits your style before committing to a plan.
Pros
- Helps Innovate
- Transparent
- Appreciates Incumbent Status
- Continually Improving Product
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