Jasper AI Logo
Jasper AI Logo
Jasper AI, Inc.

Jasper AI

Composite Score
7.7 /10
CX Score
8.3 /10

What is Jasper AI?

Jasper is an AI writing assistant for enterprise marketing teams who want better outcomes, not just faster outputs. Jasper AI delivers on-brand AI and creates content online, in your brand voice.

Company Details


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Jasper AI Ratings

Real user data aggregated to summarize the product performance and customer experience.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

87 Likeliness to Recommend

92 Plan to Renew

77 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+96 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Jasper AI?

0% Negative
0% Neutral
100% Positive

Pros

  • Reliable
  • Trustworthy
  • Respectful
  • Client Friendly Policies

Feature Ratings

Average 74

Design Optimization

84

Accessibility Checks

83

Content Library

77

Generative Design

77

Multi-Need Content Support

75

Import and Export Capabilities

74

Multi-Device Support

72

Graphics Editing

70

Collaboration Tools

69

Vendor Capability Ratings

Average 75

Availability and Quality of Training

77

Product Strategy and Rate of Improvement

76

Quality of Features

76

Ease of IT Administration

76

Ease of Customization

75

Ease of Implementation

75

Usability and Intuitiveness

75

Business Value Created

74

Vendor Support

74

Ease of Data Integration

73

Breadth of Features

73

Jasper AI Reviews

HEMANT KUMAR K.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: IT Development, Integration, and Administration
Validated Review
Verified Reviewer

Submitted Nov 2024

Great for content creation, but a bit pricey.

Likeliness to Recommend

10 /10

What differentiates Jasper AI from other similar products?

Jasper AI is great because it helps you write high-quality content quickly. It’s easy to use, has templates for things like blogs and emails, and creates content that sounds natural and creative.

What is your favorite aspect of this product?

My mostly liked thing about Jasper AI is how fast it helps create high-quality content. The templates make it easy to write for different purposes, and the content feels natural and professional.

What do you dislike most about this product?

it can be expensive for small businesses or individuals. Also, the AI sometimes needs edits to make the content more accurate or personalized.

What recommendations would you give to someone considering this product?

try the free trial first to see if it works for you. Use the templates to make writing easier, but be prepared to make some edits. Check if the cost fits your budget before buying.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Aakanksha K.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted Nov 2025

Great for Content Creation, but Not Perfect Yet

Likeliness to Recommend

9 /10

What differentiates Jasper AI from other similar products?

Jasper stands out for its strong Brand Voice feature, which lets you train the AI to match your exact tone and style. It’s great for teams that need consistent, on-brand content. I also love its powerful long-form tools—Boss Mode makes creating structured blogs, outlines, and full articles fast and flexible.

What is your favorite aspect of this product?

Once I upload my writing samples and brand guidelines, Jasper automatically mirrors my tone, vocabulary, and style in every output. This saves a huge amount of time because I don’t have to manually edit each piece to match my brand identity. I also love how the long-form editor feels like working with a real writing assistant — it helps brainstorm ideas, creates outlines, expands paragraphs, and keeps the flow natural. For marketing content, blog posts, emails, or social media campaigns, this level of consistency and structure is extremely useful.

What do you dislike most about this product?

The thing I dislike most about Jasper AI is that it sometimes produces content that sounds confident but isn’t fully accurate, especially when the topic is technical or fact-heavy. I often have to double-check details and correct information manually, which adds extra time to my workflow. Another frustration is that complex instructions or long-context tasks don’t always produce consistent results sometimes Jasper follows the direction perfectly, and other times it drifts off track. For a tool meant to save time, this lack of reliability can be disappointing.

What recommendations would you give to someone considering this product?

Start with the Free Trial Use Jasper’s 7-day free trial (or equivalent) to test how it works for your content needs. Try different use cases (blog posts, social media, email) to see real value and whether you’ll use it enough to justify the cost. Be Clear and Specific with Your Prompts Detailed, well-structured prompts lead to better output. Provide enough context (outline, tone, word count) so Jasper doesn’t generate generic or off-track content. Invest Time to Train the Brand Voice Take time early on to add writing samples, define your brand voice, and set your tone. Several reviews note this upfront work pays off later.

Pros

  • Helps Innovate
  • Reliable
  • Performance Enhancing
  • Trustworthy

Shashank S.

  • Role: Consultant
  • Industry: Consulting
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Oct 2025

“Great AI Tool, Could Be Better”

Likeliness to Recommend

9 /10

What differentiates Jasper AI from other similar products?

Jasper AI stands out because it’s specifically designed for marketing content. Unlike general AI tools, it offers templates for SEO, ads, and social media, plus features like Brand Voice to keep your content consistent. This focus makes it especially useful for marketers who need fast, on-brand content.

What is your favorite aspect of this product?

My favorite aspect of Jasper AI is its Brand Voice feature. It allows you to maintain a consistent tone and style across all content, which is incredibly helpful for marketing teams and anyone looking to build a recognizable brand.

What do you dislike most about this product?

The biggest drawback of Jasper AI is that it can feel expensive, especially for small teams or individual users, and some advanced features require higher-tier subscriptions. Additionally, the AI sometimes produces generic content that needs careful editing.

What recommendations would you give to someone considering this product?

I’d recommend Jasper AI for marketers, content creators, or businesses that need consistent, high-quality content quickly. It’s great for SEO, ads, and social media posts, but be prepared to spend time refining the output and consider whether the subscription cost fits your budget.

Pros

  • Helps Innovate
  • Reliable
  • Performance Enhancing
  • Unique Features

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