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Insightly , Inc.

Insightly CRM

Composite Score

7.6 /10

CX Score

7.7 /10

62 Reviews Write a Review

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What is Insightly CRM?

Scale your business with the powerful and affordable CRM built for fast-growing companies like yours. With integrations to Google Apps, Office 365, MailChimp, and major social media sites; great mobile apps for tablets and smart phones; and easy access to a REST API for custom integration, Insightly is the leading small business CRM.

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Awards & Recognition

Insightly CRM won the following awards in the Customer Relationship Management - Small Business category

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4 Top Rated Capabilities

4 Top Rated Features

2025

6 Top Rated Capabilities

5 Top Rated Features

2024

4 Top Rated Capabilities

4 Top Rated Features

2023

Insightly CRM Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Insightly CRM.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

86 Likeliness to Recommend

1
Since last award

92 Plan to Renew

2
Since last award

86 Satisfaction of Cost Relative to Value

2
Since last award

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+89 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Insightly CRM?

2% Negative

1% Neutral

97% Positive

Pros

Fair
Enables Productivity
Respectful
Continually Improving Product

Feature Ratings

Average 85

Sales Management

Activity and Workflow Management

Account and Contact Management

Collaboration

Analytics and Reporting

Marketing Management

Lead Management

Customer Service Management

Mobile

Quote Contract and Proposal

Telephony and Call Center Management

Vendor Capability Ratings

Average 82

Ease of Data Integration

Ease of Customization

Ease of IT Administration

Breadth of Features

Product Strategy and Rate of Improvement

Ease of Implementation

Business Value Created

Usability and Intuitiveness

Vendor Support

Quality of Features

Availability and Quality of Training

Insightly CRM Reviews

Jackie A.

Role: Operations
Industry: Other
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Feb 2020

it helps our business stay more organized

Likeliness to Recommend

8 /10

What differentiates Insightly CRM from other similar products?

the organization and ease of use.

What is your favorite aspect of this product?

how it keeps our data

What do you dislike most about this product?

I really haven't had any issues

What recommendations would you give to someone considering this product?

try it! it works great with businesses

Pros

Saves Time
Helps Innovate
Reliable
Performance Enhancing

Nicki T.

Role: Human Resources
Industry: Education
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Feb 2020

Life is so much easier!!

Likeliness to Recommend

10 /10

What differentiates Insightly CRM from other similar products?

Insightly is easy to learn, use, and navigate.

What is your favorite aspect of this product?

All the information is right where you need it and easy to locate.

What do you dislike most about this product?

There's nothing to dislike. It does what we need it to do and makes things run smoothly.

What recommendations would you give to someone considering this product?

Unsure. I am still new to it myself.

Pros

Trustworthy
Efficient Service
Effective Service
Caring

Casey I.

Role: Public Sector
Industry: Not for Profit
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Feb 2020

Easy to use but too specific for non-niche users

Likeliness to Recommend

8 /10

What differentiates Insightly CRM from other similar products?

It’s more intuitive than other products. Definitely easier for new users than other programs

What is your favorite aspect of this product?

The ease of navigation and implementation. I had to do very little work to figure it out

What do you dislike most about this product?

The vocabulary is still difficult for those outside the nice market

What recommendations would you give to someone considering this product?

Review the instructional videos and FAQ as you work your way through the program. Don’t pay for extra features until you’re set on the basics

Pros

Respectful
Enables Productivity
Effective Service
Friendly Negotiation

Insightly CRM

What is Insightly CRM?

Company Details

Book a Free Demo Today!

Awards & Recognition

Insightly CRM Ratings

86 Likeliness to Recommend

1 Since last award

92 Plan to Renew

2 Since last award

86 Satisfaction of Cost Relative to Value

2 Since last award

Emotional Footprint Overview

+89 Net Emotional Footprint

How much do users love Insightly CRM?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Sales Management Lead gen, pipeline management, team & geography-based assignment. Compensation & contract management. Ability to pull customer data from the social cloud.

Activity and Workflow Management Text or code-based and visual workflow designers.

Account and Contact Management Customizable records with customer demographic information, account history, and billing information.

Collaboration Includes ability to view, share and direct work between co-workers in real or near real-time.

Analytics and Reporting Includes historical & real-time dashboard visualizations, detailed & summary reporting and easy data extraction for data analysis.

Marketing Management Multi-channel campaign management and analytics, budget tracking, click-to-lead capabilities, and social property management, keyword mining, and analytics.

Lead Management Track and optimize prospective customers through lead generation, customer inquiry and capture, filtering, grading distribution, and contact/lead nurturing.

Customer Service Management Includes case and ticket management, automatic escalation rules, advanced resolution tools, multi-channel integration, and in-band response capabilities.

Mobile Ability to support multiple devices, OSes and platforms using mobile optimized, HTML-based web access and/or native applications.

Quote Contract and Proposal Includes web portals, quoting capabilities, order tracking and fulfillment, and rapid deployment templates for e-commerce sites.

Telephony and Call Center Management Computer-telephony integration for bringing call info into the CRM suite. Advanced call recording, scripting, queuing, and Interactive Voice Response (IVR).

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Insightly CRM Reviews

Jackie A.

it helps our business stay more organized

Likeliness to Recommend

Pros

Nicki T.

Life is so much easier!!

Likeliness to Recommend

Pros

Casey I.

Easy to use but too specific for non-niche users

Likeliness to Recommend

Pros

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Feature Ratings

Sales Management

Activity and Workflow Management

Account and Contact Management

Collaboration

Analytics and Reporting

Marketing Management

Lead Management

Customer Service Management

Mobile

Quote Contract and Proposal

Telephony and Call Center Management

Vendor Capability Ratings

Ease of Data Integration

Ease of Customization

Ease of IT Administration

Breadth of Features

Product Strategy and Rate of Improvement

Ease of Implementation

Business Value Created

Usability and Intuitiveness

Vendor Support

Quality of Features

Availability and Quality of Training