Hootsuite Logo Award Winner Product Badge
Hootsuite Logo Award Winner Product Badge
HootSuite

Hootsuite

Composite Score
8.9 /10
CX Score
9.0 /10
Hootsuite
8.9 /10

What is Hootsuite?

Manage social networks, schedule messages, engage your audiences, and measure ROI right from the dashboard. With Hootsuite, users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid social content together, keep track of customer conversations, and gain actionable real-time insights from social media to make critical business decisions from one dashboard.

Company Details


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Awards & Recognition

Hootsuite won the following awards in the Social Media Monitoring & Listening category

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Hootsuite Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Hootsuite.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

87 Likeliness to Recommend

93 Plan to Renew

84 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+91 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Hootsuite?

6% Negative
4% Neutral
90% Positive

Pros

  • Efficient Service
  • Performance Enhancing
  • Saves Time
  • Respectful

Feature Ratings

Average 85

Social Media Channel Integration Inbound

89

Publishing

86

Visual Analytics

86

Dashboards and Reporting

86

Collaboration

85

Crisis Detection & Anomaly Analysis

85

Influencer Identification

85

Competitor Tracking

84

Audience Segmentation

83

Sentiment Analysis

82

Visual & Image Recognition

80

Vendor Capability Ratings

Average 84

Ease of Implementation

88

Business Value Created

86

Breadth of Features

85

Ease of IT Administration

84

Quality of Features

84

Ease of Data Integration

84

Ease of Customization

83

Availability and Quality of Training

83

Usability and Intuitiveness

83

Vendor Support

81

Product Strategy and Rate of Improvement

80

Hootsuite Reviews

Avilash B.

  • Role: Sales Marketing
  • Industry: Telecommunications
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Oct 2024

"Great for Social Management, Limited Analytics

Likeliness to Recommend

9 /10

What differentiates Hootsuite from other similar products?

Hootsuite Enterprise excels with unlimited post scheduling, custom analytics, competitive benchmarking, a unified social inbox, team roles and permissions, streamlined approval workflows, and single sign-on. It's a robust tool for large organizations aiming to enhance social media management.

What is your favorite aspect of this product?

I love how it combines multiple social media management tools into one platform. The ability to seamlessly switch between different social accounts, schedule posts, and get analytics all in one place makes it incredibly efficient. It’s a real time-saver and keeps everything organized.

What do you dislike most about this product?

Nothin as such, only thing i dislike will the increasing rate although increasing it for a couple of months now due to its amazing features.

What recommendations would you give to someone considering this product?

First, assess your specific needs and see how Hootsuite's features align with them. Take advantage of the trial period to explore its capabilities. That's it.

Pros

  • Reliable
  • Performance Enhancing
  • Enables Productivity
  • Trustworthy

Shashank S.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Oct 2024

Features & Customization Never Disappoints

Likeliness to Recommend

8 /10

What differentiates Hootsuite from other similar products?

Hootsuite Social Media Management Enterprise sets itself apart with its comprehensive feature set and scalability, making it ideal for large organizations. It offers advanced analytics, robust reporting, and extensive integrations with other business tools.

What is your favorite aspect of this product?

My favorite aspect of Hootsuite Social Media Management Enterprise is its advanced analytics and reporting capabilities. They provide deep insights into campaign performance and audience engagement, which are crucial for making data-driven decisions.

What do you dislike most about this product?

What I dislike most about Hootsuite Social Media Management Enterprise is the steep learning curve. While it offers a wealth of features, navigating the platform can be overwhelming, especially for new users.

What recommendations would you give to someone considering this product?

If you’re considering Hootsuite Social Media Management Enterprise, take full advantage of the free trial to familiarize yourself with its extensive features. Ensure you have a clear understanding of your social media strategy and how Hootsuite can support it.

Pros

  • Efficient Service
  • Helps Innovate
  • Continually Improving Product
  • Reliable

ISHAN S.

  • Role: Industry Specific Role
  • Industry: Healthcare
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Mar 2026

Makes Social Media Posting Easier During Busy Work

Likeliness to Recommend

10 /10

What differentiates Hootsuite from other similar products?

What I felt different about Hootsuite is that I don’t have to keep switching between apps to post the same update. I can write once and share it across platforms, which saves time during clinic hours. It also helps me plan a few posts together when I get free time, so even on busy days my content keeps going out without interruption.

What is your favorite aspect of this product?

My favorite part is that I can write a post once and schedule it for different platforms, which saves time during clinic hours. I don’t have to open each app again and again. In my work, it helps me stay regular with health posts even on busy days, as I can plan everything in advance. It also makes it easier to handle posting without interrupting my clinic work, and I can check comments later when I get some free time.

What do you dislike most about this product?

Sometimes I miss checking one of the connected accounts since everything is managed in one place. Also, when I schedule multiple posts together, I just need to quickly review the timing so nothing goes out at the wrong hour. These are small things, and over time I have just become a bit more careful while planning posts.

What recommendations would you give to someone considering this product?

I would suggest starting with basic features like scheduling and then slowly exploring other options as per your need. It becomes easier once you start using it regularly. If your work involves posting content consistently, it helps in planning posts in advance so you don’t have to manage everything daily. It works well if you want to keep your social media active without interrupting your regular work.

Pros

  • Continually Improving Product
  • Reliable
  • Performance Enhancing
  • Enables Productivity

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