What is Hootsuite?
Manage social networks, schedule messages, engage your audiences, and measure ROI right from the dashboard. With Hootsuite, users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid social content together, keep track of customer conversations, and gain actionable real-time insights from social media to make critical business decisions from one dashboard.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
87 Likeliness to Recommend
93 Plan to Renew
1
Since last award
84 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+91 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Hootsuite?
Pros
- Efficient Service
- Performance Enhancing
- Saves Time
- Respectful
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Social Media Channel Integration Inbound
Visual Analytics
Publishing
Dashboards and Reporting
Collaboration
Influencer Identification
Competitor Tracking
Audience Segmentation
Sentiment Analysis
Visual & Image Recognition
Crisis Detection & Anomaly Analysis
Vendor Capability Ratings
Ease of Implementation
Business Value Created
Breadth of Features
Ease of IT Administration
Quality of Features
Ease of Data Integration
Availability and Quality of Training
Ease of Customization
Usability and Intuitiveness
Vendor Support
Product Strategy and Rate of Improvement
Also Featured in...
Hootsuite Reviews
- Role: Sales Marketing
- Industry: Entertainment
- Involvement: Business Leader or Manager
Submitted May 2022
OG of Social Mgmt, Innovative, Reliable
Likeliness to Recommend
Pros
- Efficient Service
- Effective Service
- Caring
- Respectful
Please tell us why you think this review should be flagged.
Kevin A.
- Role: C-Level
- Industry: Media
- Involvement: Business Leader or Manager
Submitted May 2022
A Standard for Social Media Management
Likeliness to Recommend
What differentiates Hootsuite from other similar products?
It really makes an intuitive product that is easy to use for anyone. It also has lots of features like scheduling posts and the dashboard interface that makes it stand out.
What is your favorite aspect of this product?
My favorite is how easy it is to use!
What do you dislike most about this product?
I dislike that I have to do it one at a time. It would be great to batch post on social channels.
What recommendations would you give to someone considering this product?
I would for sure try this out. It possible that you may not even need to have social media on your phone because you'll have the ability to talk and use it through hootsute. Saves so much time and you can be strategic about planning.
Pros
- Enables Productivity
- Reliable
- Efficient Service
- Caring
Cons
- Leverages Incumbent Status
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Yuri G.
- Role: Information Technology
- Industry: Technology
- Involvement: End User of Application
Submitted May 2022
Social channel management and listening tool
Likeliness to Recommend
What differentiates Hootsuite from other similar products?
Nowadays, the management and monitoring of social channels are drivers to make the reach of any brand wider and can capture a greater number of customers and thus expand business opportunities and Hootsuite is a great support to accomplish this. Since we implemented it, we have had a much more active presence in social channels such as Facebook, Instagram, Twitter, YouTube, among others; likewise, we have been able to have a better interaction with customers, as it has an excellent listening resource. Today, Hootsuite is a must-have resource in my organization.
What is your favorite aspect of this product?
Hootsuite is simply one of the best tools out there for scheduling posts and listening on social networks. The user interface is comfortable and navigable, which makes the software easy to use. Hootsuite has many strengths, adding social channels and scheduling content publications in them is very simple and its listening tools are very useful to keep up to date with comments and interaction of our brand in the different social channels we manage.
What do you dislike most about this product?
The biggest drawback I have found in this tool is the inability to post videos on certain social networks such as LinkedIn, it is the only negative thing I have come across so far.
What recommendations would you give to someone considering this product?
Hootsuite has everything you need to manage social channels in the most active way. Its user interface is eye-catching and easy to navigate, it is seamless, and it provides the opportunity to keep social networks up to date and have more active interaction with the audience.
Pros
- Helps Innovate
- Reliable
- Enables Productivity
- Trustworthy
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