Hootsuite Logo Award Winner Product Badge
Hootsuite Logo Award Winner Product Badge
HootSuite

Hootsuite

Composite Score
8.9 /10
CX Score
9.0 /10
Hootsuite
8.9 /10

What is Hootsuite?

Manage social networks, schedule messages, engage your audiences, and measure ROI right from the dashboard. With Hootsuite, users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid social content together, keep track of customer conversations, and gain actionable real-time insights from social media to make critical business decisions from one dashboard.

Company Details


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Awards & Recognition

Hootsuite won the following awards in the Social Media Monitoring & Listening category

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Hootsuite Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Hootsuite.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

87 Likeliness to Recommend

93 Plan to Renew

1
Since last award

84 Satisfaction of Cost Relative to Value

1
Since last award


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+91 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Hootsuite?

6% Negative
4% Neutral
90% Positive

Pros

  • Efficient Service
  • Performance Enhancing
  • Saves Time
  • Respectful

Feature Ratings

Average 85

Social Media Channel Integration Inbound

88

Visual Analytics

87

Publishing

86

Dashboards and Reporting

86

Collaboration

85

Influencer Identification

84

Competitor Tracking

84

Audience Segmentation

83

Sentiment Analysis

82

Visual & Image Recognition

81

Crisis Detection & Anomaly Analysis

81

Vendor Capability Ratings

Average 84

Ease of Implementation

88

Business Value Created

86

Breadth of Features

85

Ease of IT Administration

84

Quality of Features

84

Ease of Data Integration

84

Availability and Quality of Training

83

Ease of Customization

83

Usability and Intuitiveness

83

Vendor Support

81

Product Strategy and Rate of Improvement

81

Hootsuite Reviews

Cory A.

  • Role: Sales Marketing
  • Industry: Other
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Aug 2022

Great tool for social media monitoring

Likeliness to Recommend

7 /10

What differentiates Hootsuite from other similar products?

The dashboard for social media monitoring is a great feature. The ability to monitor keywords, #s and your mentions is great to stay on top of your online presence.

What is your favorite aspect of this product?

The ability to set up feeds for various social media platforms in one place is great. Hootsuite provides a great dashboard with great customization for social media monitoring.

What do you dislike most about this product?

Not the best experience for scheduling social media posts. Found other products such as Hey Orca to be miles ahead.

What recommendations would you give to someone considering this product?

Great for social media monitoring to so great for content creation and scheduling.

Pros

  • Caring
  • Client Friendly Policies
  • Helps Innovate
  • Continually Improving Product

Steve O.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jul 2022

Wow, I think I like it too much!

Likeliness to Recommend

10 /10

What differentiates Hootsuite from other similar products?

Hootsuite has helped me to efficiently and smoothly plan and publish content in different social networks, make a detailed follow up of what is published, get more followers because the account keeps actively posting and has facilitated the interaction with the followers of each of the accounts under management. I find it very convenient and advantageous to use this tool in my day to day life to manage multiple accounts of my own and of several clients without neglecting details and without incurring in setbacks in the publication of content.

What is your favorite aspect of this product?

I like Hootsuite because it helps me better manage posts intended for my social platforms and my clients' posts in one place. It's a great time saver and everything is kept up to date. I like how simple its user interface is and being able to see what has been posted and what is about to be posted when I want to. The scheduling of social media posts helps me work in a more organized and efficient way, it's what I find most appealing about using Hootsuite in my day to day life.

What do you dislike most about this product?

The free version has many limitations, it even has few platform connections, which forces users to purchase the paid version to acquire more and better features.

What recommendations would you give to someone considering this product?

Highly recommended for individual social media managers or groups with a not too exaggerated number of accounts due to the platform having some limitations and the more feature-loaded plans like Enterprise being much more expensive.

Pros

  • Helps Innovate
  • Performance Enhancing
  • Enables Productivity
  • Trustworthy

Michelle D.

  • Role: Consultant
  • Industry: Retail
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Jul 2022

Polk around enough, you'll find what you need.

Likeliness to Recommend

10 /10

What differentiates Hootsuite from other similar products?

There really is no difference between hootisuite and its competitors. It is well put together and has features that makes creating and monitoring your social media presence very easy.

What is your favorite aspect of this product?

I like that I can see all my boards at a glance and can even connect Canva. You can create and save your designs in Hootsuite. You can even add any previously created designs to Hootsuite and create your own library. I love that they have the Hootsuite Academy as well. They have great resources to help setup or if you run into any issues. Did I mention their twitter account is very responsive. If you can't get a hold of someone in chat or by email - this options is great. They will take a look at what is going on and respond within an hr.

What do you dislike most about this product?

I am constantly having to reconnect my social site to my board. I have no clue why but its frustrating. I also do not like having to use the mobile version to create a carousel post. There is quite an obstacle to get through to get that established especially if you have more than one social media site.

What recommendations would you give to someone considering this product?

have the desktop and the mobile version mirror the same features.

Pros

  • Trustworthy
  • Respectful
  • Reliable
  • Performance Enhancing

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