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HootSuite

Hootsuite

Composite Score

8.9 /10

CX Score

9.0 /10

125 Reviews Write a Review

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What is Hootsuite?

Manage social networks, schedule messages, engage your audiences, and measure ROI right from the dashboard. With Hootsuite, users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid social content together, keep track of customer conversations, and gain actionable real-time insights from social media to make critical business decisions from one dashboard.

Company Details

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Awards & Recognition

Hootsuite won the following awards in the Social Media Monitoring & Listening category

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2025 Data Quadrant Champion

Latest Award, 2025

5 Top Rated Capabilities

6 Top Rated Features

Latest Award, 2025

2025 Emotional Footprint Champion

2025

2024 Data Quadrant Champion

2024

9 Top Rated Capabilities

7 Top Rated Features

2024

2024 Emotional Footprint Champion

2024

2023 Data Quadrant Champion

2023

7 Top Rated Capabilities

8 Top Rated Features

2023

2023 Emotional Footprint Champion

2023

Service Experience
Contract Negotiation
Conflict Resolution

2023

2022 Data Quadrant Champion

2022

5 Top Rated Capabilities

8 Top Rated Features

2022

Hootsuite Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Hootsuite.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

87 Likeliness to Recommend

93 Plan to Renew

1
Since last award

84 Satisfaction of Cost Relative to Value

1
Since last award

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+91 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Hootsuite?

6% Negative

4% Neutral

90% Positive

Pros

Efficient Service
Performance Enhancing
Saves Time
Respectful

Feature Ratings

Average 85

Social Media Channel Integration Inbound

Visual Analytics

Publishing

Dashboards and Reporting

Collaboration

Influencer Identification

Competitor Tracking

Audience Segmentation

Sentiment Analysis

Visual & Image Recognition

Crisis Detection & Anomaly Analysis

Vendor Capability Ratings

Average 84

Ease of Implementation

Business Value Created

Breadth of Features

Ease of IT Administration

Quality of Features

Ease of Data Integration

Availability and Quality of Training

Ease of Customization

Usability and Intuitiveness

Vendor Support

Product Strategy and Rate of Improvement

Also Featured in...

Social Media Management - Enterprise

Score 8.9

View Hootsuite in this category (opens in a new tab)

Social Media Management - Midmarket

Score 8.7

View Hootsuite in this category (opens in a new tab)

Hootsuite Reviews

Piers D.

Role: Sales Marketing
Industry: Biotechnology
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Jan 2024

Hootsuite - Effortless Social Media

Likeliness to Recommend

9 /10

What differentiates Hootsuite from other similar products?

The ability to schedule posts across multiple platforms, monitor social mentions, and analyze performance from a single dashboard

What is your favorite aspect of this product?

With Hootsuite, I can plan and schedule a month's worth of social media content in advance, ensuring a consistent online presence without constant manual efforts.

What do you dislike most about this product?

The reporting features, while robust, can be overwhelming

What recommendations would you give to someone considering this product?

Hootsuite is a social media powerhouse. Give it a try

Pros

Enables Productivity
Effective Service
Saves Time
Client Friendly Policies

Cy S.

Role: Sales Marketing
Industry: Manufacturing
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Dec 2023

Easy to use, would like more innovative features

Likeliness to Recommend

10 /10

What differentiates Hootsuite from other similar products?

Variety of platform compatability

What is your favorite aspect of this product?

Everything all in one place

What do you dislike most about this product?

Similar to inexpensive competitor options

What recommendations would you give to someone considering this product?

Try it out and see if you find value

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Chris H.

Role: Sales Marketing
Industry: Retail
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Dec 2023

Occasionally unreliable

Likeliness to Recommend

6 /10

What differentiates Hootsuite from other similar products?

I think the ease of use and the data visualizations.

What is your favorite aspect of this product?

I like the calendar view a lot as well as the choice to pick multiple platforms to post on at one time.

What do you dislike most about this product?

I was having big issue with the reliability when it came to IG. We were able to post on FB fine but IG was something we had to start doing manually.

What recommendations would you give to someone considering this product?

I would take advantage of the free trial but also consider using Meta's business manager and use Hootsuite for X and LinkedIn.

Pros

Enables Productivity
Continually Improving Product
Performance Enhancing
Effective Service

Cons

Less Reliable

Hootsuite

What is Hootsuite?

Company Details

Need Assistance?

Awards & Recognition

2025 Data Quadrant Champion

2025 Emotional Footprint Champion

2024 Data Quadrant Champion

2024 Emotional Footprint Champion

2023 Data Quadrant Champion

2023 Emotional Footprint Champion

2022 Data Quadrant Champion

Hootsuite Ratings

87 Likeliness to Recommend

93 Plan to Renew

1 Since last award

84 Satisfaction of Cost Relative to Value

1 Since last award

Emotional Footprint Overview

+91 Net Emotional Footprint

How much do users love Hootsuite?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Social Media Channel Integration Inbound Ability to monitor social media services, such as Facebook, Twitter, LinkedIn, YouTube, and more.

Visual Analytics Interactive graphical exploratory data analysis through immersive interfaces.

Publishing Automatically schedule social media and blog posts in the future.

Dashboards and Reporting Customizable dashboards to track KPIs, rep performance, and metrics.

Collaboration Includes ability to view, share and direct work between co-workers in real or near real-time.

Influencer Identification The ability to identify social media influencers that are talking about your brand.

Competitor Tracking Easily view what your competitors are posting on their social media.

Audience Segmentation The ability to create and analyze discrete customer audience segments based on user-defined criteria or variables.

Sentiment Analysis Ability to analyze and uncover insights from attitudes and opinions expressed on social media.

Visual & Image Recognition Detect brand logos or products in images/videos.

Crisis Detection & Anomaly Analysis Automatic detection of sudden volume spikes or unusual sentiment shifts, powered by AI/ML and semantic analysis.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Also Featured in...

Social Media Management - Enterprise

Social Media Management - Midmarket

Hootsuite Reviews

Piers D.

Hootsuite - Effortless Social Media

Likeliness to Recommend

Pros

Cy S.

Easy to use, would like more innovative features

Likeliness to Recommend

Pros

Chris H.

Occasionally unreliable

Likeliness to Recommend

Pros

Cons

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Feature Ratings

Social Media Channel Integration Inbound

Visual Analytics

Publishing

Dashboards and Reporting

Collaboration

Influencer Identification

Competitor Tracking

Audience Segmentation

Sentiment Analysis

Visual & Image Recognition

Crisis Detection & Anomaly Analysis

Vendor Capability Ratings

Ease of Implementation

Business Value Created

Breadth of Features

Ease of IT Administration

Quality of Features

Ease of Data Integration

Availability and Quality of Training

Ease of Customization

Usability and Intuitiveness

Vendor Support

Product Strategy and Rate of Improvement