In Partnership With SelectHub
What is Looker?
Looker is a platform for data that streamlines the data supply chain to create actionable information. It allows any organization to extract value from their data at web-scale, delivers powerful purpose built applications to address the needs of specific teams, and provides a flexible, embedded analytics framework with Powered by Looker.
Company Details
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In Partnership With SelectHub
Looker Ratings
Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
84 Likeliness to Recommend
1
Since last award
96 Plan to Renew
1
Since last award
78 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+89 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Looker?
Pros
- Trustworthy
- Respectful
- Helps Innovate
- Reliable
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Data Exploration and Visualization
BI Security
Dashboard
Operational Reporting Capabilities
Collaboration
Data Connectors and Data Mashup
Self Service and Ad Hoc Capabilities
Intelligent Alerts and Notifications
BI Platform Administration
Mobile
Vendor Capability Ratings
Business Value Created
Quality of Features
Ease of Data Integration
Ease of Implementation
Breadth of Features
Ease of Customization
Ease of IT Administration
Usability and Intuitiveness
Vendor Support
Availability and Quality of Training
Product Strategy and Rate of Improvement
Also Featured in...
Sales Analytics
Score 8.6
View Looker in this category (opens in a new tab)
Customer Intelligence
Score 8.5
View Looker in this category (opens in a new tab)
Business Intelligence & Analytics - Enterprise
Score 8.1
View Looker in this category (opens in a new tab)
Retail Analytics
Score 8.0
View Looker in this category (opens in a new tab)
Looker Reviews
Vaibhav L.
- Role: Information Technology
- Industry: Technology
- Involvement: End User of Application
Submitted Oct 2025
The rapid visualization tool.
Likeliness to Recommend
What differentiates Looker from other similar products?
its cloud functionality is makes it different, anyone who just has a share access can see and edit reports (with editor access).
What is your favorite aspect of this product?
The data modelling is more easy than other bi tools.
What do you dislike most about this product?
Visuals are not much clear compare to other, quality seems low
What recommendations would you give to someone considering this product?
If you have more peoples in team and want to work in same report, then in free of cost you can start building.
Pros
- Helps Innovate
- Continually Improving Product
- Performance Enhancing
- Enables Productivity
Please tell us why you think this review should be flagged.
SOMTO E.
- Role: Information Technology
- Industry: Technology
- Involvement: End User of Application
Submitted Jul 2025
Fantastic Bi Tool
Likeliness to Recommend
What differentiates Looker from other similar products?
it is very good and outstanding for business intelligence
What is your favorite aspect of this product?
My favorite aspect of Looker is its "single source of truth" architecture powered by LookML—the YAML-based modeling layer that ensures consistency, reusability, and governance across an organization
What do you dislike most about this product?
it doesn't thrive well when it comes to statistical analysis
What recommendations would you give to someone considering this product?
if you are a Bi analyst then looker is a good choice
Pros
- Performance Enhancing
- Unique Features
- Respectful
- Client's Interest First
Please tell us why you think this review should be flagged.
Tejaswini K.
- Role: Information Technology
- Industry: Technology
- Involvement: IT Development, Integration, and Administration
Submitted Jul 2025
"Powerful but Requires Expertise"
Likeliness to Recommend
What differentiates Looker from other similar products?
1. Data Modeling with LookML 2. In-Database Architecture 3. Cloud-Native and API-First 4. Governance and Scalability 5. Developer-Friendly 6. Focus on Self-Service
What is your favorite aspect of this product?
My favorite aspect of Looker is its semantic modeling layer powered by LookML. Here's why it's a standout feature: Consistency Across the Organization: By defining business logic (like revenue, churn, or customer segments) once in LookML, everyone—from analysts to executives—gets consistent answers regardless of who builds the report. Scalable Governance: LookML makes it easier to govern and scale analytics across teams without duplicating logic in every dashboard or report. Reusability & Modularity: Once a model is defined, it can be reused across different dashboards, making analytics faster and more efficient over time.
What do you dislike most about this product?
What many users dislike most about Looker is the steep learning curve of LookML and initial setup complexity
What recommendations would you give to someone considering this product?
Invest in Data Modeling Expertise Early. Start with a Clear Data Governance Strategy. Ensure Compatibility with Your Data Stack.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.
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