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Looker

Composite Score

8.6 /10

CX Score

9.0 /10

74 Reviews Write a Review

Claim Software

What is Looker?

Looker is a platform for data that streamlines the data supply chain to create actionable information. It allows any organization to extract value from their data at web-scale, delivers powerful purpose built applications to address the needs of specific teams, and provides a flexible, embedded analytics framework with Powered by Looker.

Company Details

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Awards & Recognition

Looker won the following awards in the Sales Analytics category

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2025 Emotional Footprint Champion

Latest Award, 2025

0 Top Rated Capabilities

1 Top Rated Features

2025

Strategy and Innovation
Contract Negotiation
Conflict Resolution

2024

5 Top Rated Capabilities

3 Top Rated Features

2024

1 Top Rated Capabilities

1 Top Rated Features

2023

0 Top Rated Capabilities

2 Top Rated Features

2022

Looker Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Looker.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

85 Likeliness to Recommend

1
Since last award

94 Plan to Renew

80 Satisfaction of Cost Relative to Value

1
Since last award

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+91 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Looker?

1% Negative

4% Neutral

95% Positive

Pros

Reliable
Transparent
Respectful
Fair

Feature Ratings

Average 81

Dashboard

Data Ingestion and Interoperability

Collaboration

Scenario Analysis

Predictive Sales Forecasting

Pipeline Planning

Visual Pipeline Monitoring

Intelligent Alerts and Notifications

Predictive Time-Series Reporting & Analytics

Territory Analytics and Management

Artificial Intelligence-Based Insights

Vendor Capability Ratings

Average 79

Business Value Created

Ease of Data Integration

Breadth of Features

Vendor Support

Quality of Features

Ease of IT Administration

Ease of Customization

Usability and Intuitiveness

Ease of Implementation

Availability and Quality of Training

Product Strategy and Rate of Improvement

Also Featured in...

Customer Intelligence

Score 8.7

View Looker in this category (opens in a new tab)

Business Intelligence & Analytics - Midmarket

Score 8.5

View Looker in this category (opens in a new tab)

Business Intelligence & Analytics - Enterprise

Score 8.3

View Looker in this category (opens in a new tab)

Retail Analytics

Score 8.0

View Looker in this category (opens in a new tab)

Looker Reviews

Aimee V.

Role: Operations
Industry: Technology
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Jan 2022

Levels the data-driven playing field

Likeliness to Recommend

10 /10

What differentiates Looker from other similar products?

Looker is different from Mode or Tableau in its plug-and-play simplicity of use for non-technical team members. Once fields and dimensions are set up, users don't need knowledge of SQL to research, analyze, plan, and predict using their organization's powerful data. For those who want to take it a step further, developing is straightforward, making it a great product for those with career growth aspirations in analytics without as much experience needed.

What is your favorite aspect of this product?

I love how accessible everything is. Anyone on the team can answer basically any question with a quick query.

What do you dislike most about this product?

People who are more experienced with SQL may find other options, such as Mode, simpler to query. If an organization uses Looker along with another product, there is risk of an information bottleneck. It's important that more advanced data analysts spend time with the product to ensure that ease and access of data breaks down information barriers between departments and team members of different skill levels.

What recommendations would you give to someone considering this product?

Make sure someone in the organization identified to take the time to understand and develop Looker, and someone will be available to continuously reevaluate tables and joins as your product grows. Support is extremely helpful, but an internal champion or two will ensure that everyone is up and running and has access to everything they need all the time.

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Role: Information Technology
Industry: Retail
Involvement: IT Development, Integration, and Administration

Validated Review

Anonymous Reviewer

Submitted Jan 2022

One of the best BI tools we've used!

Likeliness to Recommend

10 /10

Pros

Helps Innovate
Reliable
Enables Productivity
Trustworthy

Cons

Vendor Friendly Policies

Role: Information Technology
Industry: Retail
Involvement: Business Leader or Manager

Validated Review

Anonymous Reviewer

Submitted Jan 2022

Enable self-service analytics in your company

Likeliness to Recommend

9 /10

Pros

Continually Improving Product
Reliable
Caring
Respectful

Looker

What is Looker?

Company Details

Need Assistance?

Awards & Recognition

2025 Emotional Footprint Champion

Looker Ratings

85 Likeliness to Recommend

1 Since last award

94 Plan to Renew

80 Satisfaction of Cost Relative to Value

1 Since last award

Emotional Footprint Overview

+91 Net Emotional Footprint

How much do users love Looker?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Dashboard Generate presentation ready QBRs, reports and dashboards. Includes progress to goal, growth forecasts, average sales cycle and ACV, and lead source analysis.

Data Ingestion and Interoperability Includes bidirectional connections with external sources of data i.e. CRM Systems and Marketing Automation Tools, to improve the breadth of contact information.

Collaboration Includes ability to view, share and direct work between co-workers in real or near real-time.

Scenario Analysis The solution provides the ability to create and model different projected revenue and growth scenarios based on multivariate, user-defined conditions.

Predictive Sales Forecasting Includes the ability to project sales/revenue over a specified period of time, using a combination of historical performance and/or external signals.

Pipeline Planning Determine how much pipeline is necessary to meet revenue targets, specifically, understand if there is sufficient pipeline coverage for a given quarter.

Visual Pipeline Monitoring Includes customizable visualizations of the sales pipeline for monitoring pipeline health, risk, quality and goal progression.

Intelligent Alerts and Notifications Includes notifications across a range of channels including in-platform (tray notification), SMS and email customized to trigger in specific circumstances.

Predictive Time-Series Reporting & Analytics Includes time-series analytics on critical sales metrics, including forecasts, pipeline, activity, and quota attainment.

Territory Analytics and Management Includes the ability to analyze capacity and allocate resources for targeting key segments in a given territory or market.

Artificial Intelligence-Based Insights Includes predictive insights and forecasted on artificial intelligence rather than purely historical data.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Also Featured in...

Customer Intelligence

Business Intelligence & Analytics - Midmarket

Business Intelligence & Analytics - Enterprise

Retail Analytics

Looker Reviews

Aimee V.

Levels the data-driven playing field

Likeliness to Recommend

Pros

One of the best BI tools we've used!

Likeliness to Recommend

Pros

Cons

Enable self-service analytics in your company

Likeliness to Recommend

Pros

Most Popular Looker Comparisons

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Feature Ratings

Dashboard

Data Ingestion and Interoperability

Collaboration

Scenario Analysis

Predictive Sales Forecasting

Pipeline Planning

Visual Pipeline Monitoring

Intelligent Alerts and Notifications

Predictive Time-Series Reporting & Analytics

Territory Analytics and Management

Artificial Intelligence-Based Insights

Vendor Capability Ratings

Business Value Created

Ease of Data Integration

Breadth of Features

Vendor Support

Quality of Features

Ease of IT Administration

Ease of Customization

Usability and Intuitiveness

Ease of Implementation

Availability and Quality of Training

Product Strategy and Rate of Improvement