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Google

Looker

Composite Score

8.1 /10

CX Score

8.5 /10

43 Reviews Write a Review

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What is Looker?

Looker is a platform for data that streamlines the data supply chain to create actionable information. It allows any organization to extract value from their data at web-scale, delivers powerful purpose built applications to address the needs of specific teams, and provides a flexible, embedded analytics framework with Powered by Looker.

Company Details

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Awards & Recognition

Looker won the following awards in the Business Intelligence & Analytics - Enterprise category

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2025 Emotional Footprint Champion

Latest Award, 2025

Service Experience

Latest Award, 2025

7 Top Rated Capabilities

4 Top Rated Features

2025

0 Top Rated Capabilities

1 Top Rated Features

2023

Contract Negotiation

2022

1 Top Rated Capabilities

2 Top Rated Features

2022

Looker Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Looker.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

84 Likeliness to Recommend

1
Since last award

98 Plan to Renew

81 Satisfaction of Cost Relative to Value

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+91 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Looker?

0% Negative

6% Neutral

94% Positive

Pros

Respectful
Acts with Integrity
Friendly Negotiation
Reliable

Feature Ratings

Average 79

BI Security

Data Exploration and Visualization

Operational Reporting Capabilities

Dashboard

Collaboration

Real-Time Visualization

Data Modelling Tools

Spatial Analysis

Data Connectors and Data Mashup

Self Service and Ad Hoc Capabilities

Intelligent Alerts and Notifications

Vendor Capability Ratings

Average 82

Business Value Created

Ease of Implementation

Quality of Features

Ease of Data Integration

Usability and Intuitiveness

Vendor Support

Breadth of Features

Ease of IT Administration

Ease of Customization

Availability and Quality of Training

Product Strategy and Rate of Improvement

Also Featured in...

Sales Analytics

Score 8.6

View Looker in this category (opens in a new tab)

Business Intelligence & Analytics - Midmarket

Score 8.5

View Looker in this category (opens in a new tab)

Customer Intelligence

Score 8.5

View Looker in this category (opens in a new tab)

Retail Analytics

Score 8.0

View Looker in this category (opens in a new tab)

Looker Reviews

Brent G.

Role: Information Technology
Industry: Retail
Involvement: IT Leader or Manager

Validated Review

Verified Reviewer

Submitted Sep 2023

Intuitive Product, but Pricey

Likeliness to Recommend

10 /10

What differentiates Looker from other similar products?

LookML and ease of use

What is your favorite aspect of this product?

Ability to generate quick dashboards once Models and Explores are built

What do you dislike most about this product?

No native drill-down capability Scaling for mobile devices awkward

What recommendations would you give to someone considering this product?

Make sure you get hands-on training from the Looker staff by those who are going to develop dashboards

Pros

Reliable
Trustworthy
Respectful
Client Friendly Policies

Cons

Inhibits Innovation
Less Generous

Lisa S.

Role: Consultant
Industry: Consulting
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Aug 2023

It's ok. Standard dashboard,

Likeliness to Recommend

6 /10

What differentiates Looker from other similar products?

Google product

What is your favorite aspect of this product?

Google product, data democratization

What do you dislike most about this product?

In-house/Internal data visualization capabilities are limited.

What recommendations would you give to someone considering this product?

Depends on what they are currently using. What needs need to be met?

Pros

Continually Improving Product
Helps Innovate
Reliable
Performance Enhancing

Cons

Less Productive

Viktor F.

Role: Sales Marketing
Industry: Apparel
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Aug 2023

great product for data visualization

Likeliness to Recommend

10 /10

What differentiates Looker from other similar products?

ease of use and ease to connect to digital tools

What is your favorite aspect of this product?

the features offered and ease of use

What do you dislike most about this product?

times of loading at times

What recommendations would you give to someone considering this product?

to adopt it

Pros

Continually Improving Product
Performance Enhancing
Enables Productivity
Efficient Service

Looker

What is Looker?

Company Details

Book a Free Demo Today!

Awards & Recognition

2025 Emotional Footprint Champion

Looker Ratings

84 Likeliness to Recommend

1 Since last award

98 Plan to Renew

81 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+91 Net Emotional Footprint

How much do users love Looker?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

BI Security Data access control management, including access permissions management, user authentication and enforcement of access permissions via technology.

Data Exploration and Visualization Ability to visually manipulate, interact with, and explore data, and perform basic descriptive statistics and pattern detection.

Operational Reporting Capabilities Real-time detailed reporting to support operational business processes.

Dashboard Includes alerts and notifications, KPIs, visual analytics, and interactive features.

Collaboration Includes ability to view, share and direct work between co-workers in real or near real-time.

Real-Time Visualization Ability to analyze and visualize data as soon as it becomes available via data-streaming pipelines.

Data Modelling Tools Includes ability to model complex relationships between internal application sources and other parties.

Spatial Analysis Ability to natively visualize and analyze spatial data out of the box tied to postcode, zipcode or spacial co-ordinates.

Data Connectors and Data Mashup Connect to, merge and clean data from multiple diverse data sources.

Self Service and Ad Hoc Capabilities Selected user groups are able to interact with BI data, slice and dice, and find answers on their own.

Intelligent Alerts and Notifications Ability to create, manage, send and receive notifications, enhancing efficiency and productivity.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Also Featured in...

Sales Analytics

Business Intelligence & Analytics - Midmarket

Customer Intelligence

Retail Analytics

Looker Reviews

Brent G.

Intuitive Product, but Pricey

Likeliness to Recommend

Pros

Cons

Lisa S.

It's ok. Standard dashboard,

Likeliness to Recommend

Pros

Cons

Viktor F.

great product for data visualization

Likeliness to Recommend

Pros

Most Popular Looker Comparisons

Microsoft Power BI

Tableau

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SAP BusinessObjects

1
Since last award

Feature Ratings

BI Security

Data Exploration and Visualization

Operational Reporting Capabilities

Dashboard

Collaboration

Real-Time Visualization

Data Modelling Tools

Spatial Analysis

Data Connectors and Data Mashup

Self Service and Ad Hoc Capabilities

Intelligent Alerts and Notifications

Vendor Capability Ratings

Business Value Created

Ease of Implementation

Quality of Features

Ease of Data Integration

Usability and Intuitiveness

Vendor Support

Breadth of Features

Ease of IT Administration

Ease of Customization

Availability and Quality of Training

Product Strategy and Rate of Improvement