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Looker

Composite Score
8.6 /10
CX Score
8.9 /10
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Looker
8.6 /10

What is Looker?

Looker is a platform for data that streamlines the data supply chain to create actionable information. It allows any organization to extract value from their data at web-scale, delivers powerful purpose built applications to address the needs of specific teams, and provides a flexible, embedded analytics framework with Powered by Looker.

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Awards & Recognition

Looker won the following awards in the Business Intelligence & Analytics - Midmarket category

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Looker Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Looker.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

85 Likeliness to Recommend

1
Since last award

96 Plan to Renew

1
Since last award

79 Satisfaction of Cost Relative to Value

1
Since last award


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+90 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Looker?

1% Negative
6% Neutral
93% Positive

Pros

  • Trustworthy
  • Respectful
  • Helps Innovate
  • Reliable

Feature Ratings

Average 80

BI Security

84

Dashboard

84

Data Exploration and Visualization

84

Collaboration

82

Operational Reporting Capabilities

82

Data Connectors and Data Mashup

80

Self Service and Ad Hoc Capabilities

79

Intelligent Alerts and Notifications

79

BI Platform Administration

79

Mobile

71

Vendor Capability Ratings

Average 78

Business Value Created

84

Ease of Data Integration

81

Ease of Implementation

80

Quality of Features

79

Ease of Customization

78

Breadth of Features

78

Ease of IT Administration

78

Usability and Intuitiveness

76

Availability and Quality of Training

75

Vendor Support

75

Product Strategy and Rate of Improvement

74

Looker Reviews

Vaibhavi S.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: IT Development, Integration, and Administration
Validated Review
Verified Reviewer

Submitted Dec 2025

Good for companies that want one source of truth

Likeliness to Recommend

9 /10

What differentiates Looker from other similar products?

Looker stands out because it focuses on keeping my data clean, consistent, and easy to trust. Instead of creating separate reports with their own logic, Looker lets me set the rules in one place so everyone sees the same numbers. It also pulls information directly from your database in real time, which means I am always looking at fresh data. This “single source of truth” approach is what makes it different from many other tools.

What is your favorite aspect of this product?

My favorite thing about Looker is how consistent the data feels across all reports. Once the logic is set, everyone sees the same numbers, which makes discussions much easier. I also like that I can explore details without breaking anything just click and dig deeper. It saves time and removes a lot of back and forth guessing.

What do you dislike most about this product?

I dislike most about Looker is that some changes require help from someone who understands its modeling language. For simple users, this can slow things down when you just want to adjust a calculation or create a custom view.

What recommendations would you give to someone considering this product?

If you are thinking about using Looker, I would recommend making sure you have someone who can set up the initial data models properly. Once that part is done, the tool becomes much easier for everyone else to use. Start with a few core dashboards so your team gets used to how Looker works, and keep your data rules clear and consistent. It is a great choice if you want reliable numbers and a clean way for people to explore data without worrying about breaking anything.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Payal S.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Dec 2025

great for keeping track of health in SaaS.

Likeliness to Recommend

10 /10

What differentiates Looker from other similar products?

Looker lets us keep an eye on all of our SaaS health metrics in real time, including attrition, activation, and NPS replies.

What is your favorite aspect of this product?

Notifications go off right away when there are red flags. We meet often utilizing just the looker dashboards.

What do you dislike most about this product?

The NPS data import has to be well-organized so that it could be easily used.

What recommendations would you give to someone considering this product?

Looker is the most important part of your KPIs, no matter what kind of business you are.

Pros

  • Continually Improving Product
  • Performance Enhancing
  • Enables Productivity
  • Trustworthy

Abdulafeez H.

  • Role: Human Resources
  • Industry: Technology
  • Involvement: IT Development, Integration, and Administration
Validated Review
Verified Reviewer

Submitted Oct 2025

Powerful analytics tool with great insights and fl

Likeliness to Recommend

10 /10

What differentiates Looker from other similar products?

Looker stands out for its strong data modeling and consistency. Its LookML feature lets teams define metrics once and reuse them across reports, ensuring a single source of truth. It also queries data directly from the warehouse for real-time insights, making it flexible, scalable, and reliable for organizations that value control and accuracy.

What is your favorite aspect of this product?

My favorite aspect of Looker is how it allows me to explore and analyze data in real time without needing to constantly export or reload datasets. I really like the consistency it provides through LookML — once metrics are defined, everyone in the organization uses the same logic, which makes reporting more reliable and accurate.

What do you dislike most about this product?

What I dislike most about Looker is that it has a bit of a learning curve, especially when it comes to understanding LookML and setting up models. Some dashboard customizations also feel limited compared to other BI tools, and large queries can sometimes take a while to load.

What recommendations would you give to someone considering this product?

I’d recommend Looker to teams that already have a solid data infrastructure and want a centralized, consistent way to manage their analytics. Take time to learn LookML — it’s worth it because it ensures everyone uses the same data definitions and metrics. Also, plan your data model carefully before building dashboards; it makes everything smoother later. Overall, if you value data accuracy, governance, and real-time insights, Looker is a great choice.

Pros

  • Continually Improving Product
  • Reliable
  • Performance Enhancing
  • Trustworthy

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