Google Forms Logo Award Winner Product Badge
Google Forms Logo Award Winner Product Badge
Google

Google Forms

Composite Score
8.9 /10
CX Score
9.3 /10
Category
Google Forms
8.9 /10

What is Google Forms?

Create custom forms for surveys and questionnaires at no extra cost. Gather everything in a spreadsheet and analyze data right in Google Sheets.

Company Details


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Awards & Recognition

Google Forms won the following awards in the Online Forms category

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Google Forms Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Google Forms.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

90 Likeliness to Recommend

98 Plan to Renew

1
Since last award

88 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+94 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Google Forms?

2% Negative
3% Neutral
95% Positive

Pros

  • Reliable
  • Respectful
  • Fair
  • Acts with Integrity

Feature Ratings

Average 82

Mobility

84

Data Analysis and Survey Function

83

Security

83

State Transformation

82

Drag and Drop Design

82

Workflow Automation

82

Version Management

81

Field Configuration and Customization

81

Electronic Signatures

81

APIs and Integration

80

Vendor Capability Ratings

Average 83

Ease of Implementation

86

Business Value Created

85

Usability and Intuitiveness

84

Ease of Data Integration

83

Ease of IT Administration

83

Ease of Customization

82

Quality of Features

82

Availability and Quality of Training

82

Breadth of Features

81

Product Strategy and Rate of Improvement

81

Vendor Support

81

Google Forms Reviews

Mahesh C.

  • Role: Operations
  • Industry: Technology
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Apr 2024

It's Versatile and Fantastic product

Likeliness to Recommend

10 /10

What differentiates Google Forms from other similar products?

The forms are easily customizable, with basic but working designs. And the data can easily be checked while in Google Drive, as you can set it up in a way that it can store all answers on a Google Sheet. It's really amazing and practice.

What is your favorite aspect of this product?

The ease of use and minimalism means it is very quick and efficient to build quick forms.

What do you dislike most about this product?

The somewhat limited customization of the forms and integration with other external products.

What recommendations would you give to someone considering this product?

Simple to use and has all the features you need to get started with data collection.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Himangi S.

  • Role: Human Resources
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Apr 2026

Technology Lead Generator of Tech Teams.

Likeliness to Recommend

9 /10

What differentiates Google Forms from other similar products?

The API and Scripting. It is also possible with Google Apps Script to programmatically generate forms, generate dropdown options at a specified time by filling with an actual running database, or post information in our Slack channels with real-time updated information in the case of a technologically advanced marketing department. Others provide you with integrations but Google offers you with keys of the engine and you are able to create your own workflows. This is the reason why we can consider Google Forms as a block in our marketing compound stack and not as a tool.

What is your favorite aspect of this product?

Its hidden tool is the Pre-filled URL. It is possible to make personalized e-mail to our clients whose name and company are already filled in the form. This makes them have a significant level of their friction decreased and the response rates are doubled. It is an elaborate marketing appliances that are added to an extremely ugly looking appliance. It is embedded with the Response Validation that guarantees that we receive good quality leads that are already crosslinked in our existing database record and also our sales personnel do not require filling it with any hand data.

What do you dislike most about this product?

The summary of dashboard of responses is excessive. I would also insist that a client is given a right to access the entire form (this would allow him/her to edit it) in case I would like to talk to him/her about the results or simply provide him/her with the Google sheet (this will ruin his/her mind). The dashboard of professional appearance is not available to be viewed only. In a bid to render the results to the stakeholders in a structured format, I tend to take hours in order to move the information to a slide deck, or a tailor made web page.

What recommendations would you give to someone considering this product?

Google formation is a monster as long as you have a programmer or at least a human being that will not be threatened by something so shallow as a which-this-then-that programming. Put it on your high volume lead capture and internal feedback. The restraint of the styling can be deemed to be too restrictive when it comes to intrusion with respect to the brand UX, and in a scenario where speed is one of the main opportunities in a strictly data-driven marketing, Google Forms may be chosen because of its high reliability and prospects of automatization.

Pros

  • Helps Innovate
  • Reliable
  • Unique Features
  • Respectful

Dinesh K.

  • Role: Human Resources
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Apr 2026

Best tool for short surveys and capturing data

Likeliness to Recommend

10 /10

What differentiates Google Forms from other similar products?

It is fully free if you have a Google account and does not require any installation

What is your favorite aspect of this product?

It is very easy to create and run surveys. It also serves as an excellent tool in recruitment for collecting candidate information and resume because almost everybody have a Google account

What do you dislike most about this product?

The Branching is not very extensive and is not suitable for complex workflows

What recommendations would you give to someone considering this product?

Google forms is very versatile and has a wide range of applications and not just for surveys. And the best part is it is free and easy to use. If you already in Google workspace, you dont have the need to pay for survey tools unless you have some specific need

Pros

  • Helps Innovate
  • Reliable
  • Enables Productivity
  • Includes Product Enhancements

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