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Bynder

Bynder DAM

Composite Score

8.0 /10

CX Score

8.3 /10

39 Reviews Write a Review

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What is Bynder DAM?

Bynder is a cloud-based digital asset management (DAM) platform that helps organizations centralize, organize, and distribute digital content like images, videos, and documents to maintain brand consistency and speed up go-to-market efforts. It’s used by thousands of brands and supports features such as AI-powered search, permissions, workflows for review/approval, and integrations across marketing tech stacks. Bynder serves as a single source of truth for digital assets so teams can quickly find, use, and share approved content while controlling access and usage rights.

Company Details

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Awards & Recognition

Bynder DAM won the following awards in the Digital Asset Management category

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Strategy and Innovation
Service Experience
Product Impact
Contract Negotiation
Conflict Resolution

Latest Award, 2025

2024 Data Quadrant Champion

2024

6 Top Rated Capabilities

11 Top Rated Features

2024

2024 Emotional Footprint Champion

2024

Service Experience
Product Impact
Contract Negotiation
Conflict Resolution

2024

2023 Data Quadrant Champion

2023

5 Top Rated Capabilities

6 Top Rated Features

2023

Product Impact

2023

2022 Data Quadrant Champion

2022

5 Top Rated Capabilities

7 Top Rated Features

2022

Product Impact

2022

2021 Data Quadrant Champion

2021

7 Top Rated Capabilities

8 Top Rated Features

2021

Bynder DAM Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Bynder DAM.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

88 Likeliness to Recommend

98 Plan to Renew

86 Satisfaction of Cost Relative to Value

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+95 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Bynder DAM?

0% Negative

2% Neutral

98% Positive

Pros

Reliable
Performance Enhancing
Enables Productivity
Helps Innovate

Feature Ratings

Average 87

Manage / Administration of Metadata

Intelligent Indexing

Cloud Offering

Digital Asset Sharing

Workflow and Approval Management

Collaboration

Permissions and Access Right Management

Digital Asset Findability

Version Management

Content Capture

Automation of Metadata Creation

Vendor Capability Ratings

Average 84

Quality of Features

Business Value Created

Ease of IT Administration

Breadth of Features

Usability and Intuitiveness

Ease of Customization

Ease of Implementation

Vendor Support

Availability and Quality of Training

Ease of Data Integration

Product Strategy and Rate of Improvement

Bynder DAM Screenshots

Bynder DAM Videos

Bynder DAM Reviews

Raj S, S.

Role: Operations
Industry: Consulting
Involvement: IT Leader or Manager

Validated Review

Verified Reviewer

Submitted Jan 2024

fantastic product

Likeliness to Recommend

10 /10

What differentiates Bynder DAM from other similar products?

customer experience and client services

What is your favorite aspect of this product?

excellent customer service and modifications

What do you dislike most about this product?

nothing that i can remember as of now

What recommendations would you give to someone considering this product?

product is good and price is fair.

Pros

Helps Innovate
Efficient Service
Caring
Saves Time

Sina G.

Role: Information Technology
Industry: Apparel
Involvement: IT Leader or Manager

Validated Review

Verified Reviewer

Submitted Jan 2024

Fantastic product!

Likeliness to Recommend

9 /10

What differentiates Bynder DAM from other similar products?

They have recently incorporated AI into their solution, which has made the search function more reliable, delivering better results in less time.

What is your favorite aspect of this product?

IA-related features. Bynder Express. as well as plugins for PIM

What do you dislike most about this product?

None as of now,

What recommendations would you give to someone considering this product?

You'll end up with huge storage costs if you don't shape your framework about what content you want to keep in DAM and what you don't

Pros

Caring
Client Friendly Policies
Altruistic
Helps Innovate

Shweta P.

Role: Sales Marketing
Industry: Technology
Involvement: IT Leader or Manager

Validated Review

Verified Reviewer

Submitted Oct 2022

Easy to use and implement, no integration w/Gdrive

Likeliness to Recommend

10 /10

What differentiates Bynder DAM from other similar products?

No folder structure

What is your favorite aspect of this product?

Smart filters and customizable metadata

What do you dislike most about this product?

Low engagement with the success manager

What recommendations would you give to someone considering this product?

Their sales process is much more aggressive than the post implementation. Be cognizant of that

Pros

Trustworthy
Helps Innovate
Continually Improving Product
Reliable

Bynder DAM

What is Bynder DAM?

Company Details

Need Assistance?

Awards & Recognition

2024 Data Quadrant Champion

2024 Emotional Footprint Champion

2023 Data Quadrant Champion

2022 Data Quadrant Champion

2021 Data Quadrant Champion

Bynder DAM Ratings

88 Likeliness to Recommend

98 Plan to Renew

86 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+95 Net Emotional Footprint

How much do users love Bynder DAM?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Manage / Administration of Metadata A metadata layer makes reporting easy and eliminates the need for coding and SQL, allowing users to see and access information in simple business language.

Intelligent Indexing AI driven capability to label & classify automatically

Cloud Offering Cloud compatibility (software and infrastructure).

Digital Asset Sharing Ability to securely share the digital assets (or files)

Workflow and Approval Management Ability to model, build, and execute automatic workflows for the purpose of managing content-centric processes.

Collaboration Users share, view, edit, discuss, and provide feedback on content, synchronously or asynchronously, either natively or through a third-party integration.

Permissions and Access Right Management Defining of user-access rights for content assets or folders at group and individual level to control the management of digital assets.

Digital Asset Findability Capabilities of navigation and browsing

Version Management Ability to create and view multiple versions of a content asset through iterative edits in accordance with pre-defined limitations.

Content Capture Channels through which content is uploaded or classified.

Automation of Metadata Creation Asset metadata can be created using rules.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Bynder DAM Screenshots

Bynder Analytics Asset Performance

Bynder Asset Workflow Annotations

Bynder CX-Omnichannel Optimize

Bynder CXUC GTM-Hub

Bynder CXUC Landing page editor

Bynder DAM Videos

What is digital asset management? A quick intro to Bynder

Bynder AI Agents: Realize the limitless potential of your content

Bynder DAM Reviews

Raj S, S.

fantastic product

Likeliness to Recommend

Pros

Sina G.

Fantastic product!

Likeliness to Recommend

Pros

Shweta P.

Easy to use and implement, no integration w/Gdrive

Likeliness to Recommend

Pros

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Feature Ratings

Manage / Administration of Metadata

Intelligent Indexing

Cloud Offering

Digital Asset Sharing

Workflow and Approval Management

Collaboration

Permissions and Access Right Management

Digital Asset Findability

Version Management

Content Capture

Automation of Metadata Creation

Vendor Capability Ratings

Quality of Features

Business Value Created

Ease of IT Administration

Breadth of Features

Usability and Intuitiveness

Ease of Customization

Ease of Implementation

Vendor Support

Availability and Quality of Training

Ease of Data Integration

Product Strategy and Rate of Improvement