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What is BrightEdge?
BrightEdge makes SEO and Content Performance Management easy and measurable with AI-powered solutions to help you discover the true search demand of visitors, and create engaging content that will convert prospects into paying customers.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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81 Likeliness to Recommend
2
Since last award
86 Plan to Renew
5
Since last award
73 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
+73 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love BrightEdge?
Pros
- Respectful
- Unique Features
- Acts with Integrity
- Trustworthy
Cons
- Under Delivered
Emotional Footprint
How to Read
Positive
Neutral
Negative
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Feature Ratings
Alerts
Rank Tracking
Keyword Research
Content Optimization
Competition Analysis
Analytics and Reporting
On-Page Tracker/Optimization
Auditing
Local SEO
Backlink Tools
Vendor Capability Ratings
Vendor Support
Availability and Quality of Training
Ease of Implementation
Quality of Features
Breadth of Features
Product Strategy and Rate of Improvement
Business Value Created
Ease of IT Administration
Ease of Data Integration
Ease of Customization
Usability and Intuitiveness
BrightEdge Reviews
![](https://cdn.softwarereviews.com/production/profile_image/1940357/original/1940357.jpg?1653593344)
Daniel K.
- Role: Sales Marketing
- Industry: Transportation
- Involvement: Business Leader or Manager
Submitted May 2022
Feature saturated with a strong support team
Likeliness to Recommend
What differentiates BrightEdge from other similar products?
The breadth or reports offered, the ability to customize reports and ability to dig deep in competitor performance
What is your favorite aspect of this product?
The ease of use and ability to create personalized dashboards
What do you dislike most about this product?
The weekly crawl/reporting, and sometimes there were data anomalies that weren't clear
What recommendations would you give to someone considering this product?
Make sure you review competitor products and have a full overview of all the functionality
Pros
- Fair
- Acts with Integrity
- Helps Innovate
- Reliable
Jered S.
- Role: Industry Specific Role
- Industry: Construction
- Involvement: Initial Implementation
Submitted May 2022
Easy to use, and helpful team over at Brightedge
Likeliness to Recommend
What differentiates BrightEdge from other similar products?
Dedicated team that is extremely helpful and an intuitive product that helps me with just about everything I do. All of there features serve a clear purpose and everything is very insightful!
What is your favorite aspect of this product?
Keyword tracking and analytics
What do you dislike most about this product?
I honestly can't think of anything. I've used other tools and nothing really comes close to Brightedge in my opinion.
What recommendations would you give to someone considering this product?
There is a bit of learning curve but once you understand how everything comes together, it is extremely easy to use. Of course the team helps you with this.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
![](https://cdn.softwarereviews.com/production/profile_image/1901809/original/1901809.jpg?1645532674)
Michael T.
- Role: Industry Specific Role
- Industry: Other
- Involvement: Business Leader or Manager
Submitted Jan 2022
Fantastic customer engagement product
Likeliness to Recommend
What differentiates BrightEdge from other similar products?
BrightEdge is the most powerful tool that gives us customers insights before our competitors become aware.
What is your favorite aspect of this product?
It enables my team to create content and find reliable means of publishing it to attract more clients to our business. It effectively boosts performance of our social media tools by creating the most effective marketing campaigns.
What do you dislike most about this product?
The performance of this platform has not interfered with our daily tasks since we deployed it. It has performed well and I am proud of it.
What recommendations would you give to someone considering this product?
For organization and planning of marketing campaigns this is the most suitable platform for organizing such projects. It delivers effectively with lower cost of management.
Pros
- Performance Enhancing
- Inspires Innovation
- Caring
- Fair