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Brevo

Brevo

Composite Score
8.9 /10
CX Score
9.3 /10
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Brevo
8.9 /10

What is Brevo?

Brevo is an all-in-one platform to manage your customer relationships via Email, SMS, Chat and moreBrevo (formerly SendinBlue) is a self service solution for companies to send emails and SMS. Born of the need to effectively and easily manage marketing campaigns independently, Brevo is for both beginners and advanced users.

Company Details

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Awards & Recognition

Brevo won the following awards in the Marketing Automation - B2B category

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Brevo Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Brevo.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

92 Likeliness to Recommend

99 Plan to Renew

90 Satisfaction of Cost Relative to Value

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+94 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Brevo?

0% Negative
1% Neutral
99% Positive

Pros

  • Reliable
  • Trustworthy
  • Efficient Service
  • Caring

Feature Ratings

Average 84

Email Marketing Automation

91

Recommended Best Action

89

Customer Journey Modelling

85

Mobile Marketing Management

84

Marketing Project Management

84

Marketing Analytics

83

Opportunity Pipeline Tracking

82

Social Media Marketing Management

82

Marketing Asset Management

80

Conversion Propensity Modeling

80

Vendor Capability Ratings

Average 83

Business Value Created

88

Ease of Implementation

86

Usability and Intuitiveness

84

Ease of Data Integration

84

Ease of IT Administration

83

Vendor Support

83

Ease of Customization

82

Breadth of Features

82

Availability and Quality of Training

81

Product Strategy and Rate of Improvement

80

Quality of Features

80

Brevo Reviews

Cindy M.

  • Role: C-Level
  • Industry: Technology
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Feb 2023

Complete Email Marketing Solution

Likeliness to Recommend

10 /10

What differentiates Brevo from other similar products?

For many years, I have used a different platform to keep in touch with prospective clients. My list's deliverability and engagement both improved once I switched to Sendinblue. Sendinblue's editor is superior and simplifies the process of creating, previewing, and sending professionally designed emails. I like the extensive collection of templates available.

What is your favorite aspect of this product?

Sendinblue's nice and straightforward UI is its strongest suit. Making new messages, campaigns, and sending email was simple. It provides an excellent suite of tools and statistics that make monitoring email and campaign performance a breeze. Furthermore, the drag-and-drop email composition process is fantastically easy to use.

What do you dislike most about this product?

However, it lacks amazing automation. Tags and conditional triggers depending on customers' responses are two examples of what's still missing but would be useful features. There is plenty of potential for improvement in the user interface. The tool might be slow at times, making routine tasks cumbersome. Not only is the A/B testing tool not included in the free plan, but it's also sold separately for the paid plans.

What recommendations would you give to someone considering this product?

If you want to send a long email with plenty of pictures and videos in addition to the written content, Sendinblue is the way to go. Sendinblue, on the other hand, is not a great option if you want to send out a mailing that contains minimal content. Unfortunately, I was unable to find clear instructions on how to customize the emails to my liking. The support team is quick to respond and provides comprehensive explanations. Rapid problem-solving is the norm.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

António P.

  • Role: C-Level
  • Industry: Consulting
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted Feb 2023

Cost-effective, feature-packed and reliable.

Likeliness to Recommend

10 /10

What differentiates Brevo from other similar products?

Cost effectiveness: One of the key factors that sets SendInBlue apart is its affordability. It is a cost-effective solution for businesses and individuals looking to save money on their email marketing efforts. Features: SendInBlue offers a wide range of features, including email marketing, SMS marketing, chat, and more, making it a one-stop-shop for all your marketing needs.

What is your favorite aspect of this product?

Its reliability. Even though there may not be a lot of innovation, SendInBlue has everything I need to effectively manage my email marketing campaigns and automations.

What do you dislike most about this product?

The user experience could be a tad bit better, but it is still really easy to use.

What recommendations would you give to someone considering this product?

Consider your needs, make sure to evaluate your email marketing needs and compare them to the features offered by SendInBlue. Try the free trial, it's a great way to test the platform and see if it fits your needs. Check the integrations SendInBlue to check if it connects with any other tools you're already using.

Pros

  • Enables Productivity
  • Trustworthy
  • Respectful
  • Acts with Integrity

Cons

  • Commodity Features

Mario K.

  • Role: Sales Marketing
  • Industry: Other
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Dec 2022

Marketing campaigns with Sendinblue

Likeliness to Recommend

9 /10

What differentiates Brevo from other similar products?

Sendinblue is a powerful tool that facilitates the business-customer relationship in our company, through the development and implementation of advertising campaigns based on email batches, messaging offers, and special tracking of customers according to certain characteristics. With the tool we stay closer to our customers, we can even send cards on holidays and congratulations on birthdays, all in one place.

What is your favorite aspect of this product?

The bounce rate in the campaigns used is extremely lower than with other similar tools, excellent when planning advertising campaigns, offers a much better price than its competitors, making it an option to take into account. The list management is quite simple allowing us to save time when performing our operations, which leaves us time to go organizing things apart.

What do you dislike most about this product?

The technical support is not very good to say, there have been countless problems where we only get late response and generic solutions that do not really address the problem, this makes it very annoying to use sometimes as we must invent how to fix it, and we are supposed to be paying for something that should work. Slowness issues at times and an interface that sometimes leaves a lot to be desired.

What recommendations would you give to someone considering this product?

Not recommended because it is a tool that still has many problems, it seems to be in development stage and its customer service is extremely annoying, the application will have a future if they can solve some of the problems that has been presenting for a long time, therefore, I would not recommend it because it can cause many headaches in the companies in question.

Pros

  • Continually Improving Product
  • Enables Productivity
  • Trustworthy
  • Unique Features

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