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Brevo Logo Award Winner Product Badge
Brevo

Brevo

Composite Score
8.9 /10
CX Score
9.3 /10
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Brevo
8.9 /10

What is Brevo?

Brevo is an all-in-one platform to manage your customer relationships via Email, SMS, Chat and moreBrevo (formerly SendinBlue) is a self service solution for companies to send emails and SMS. Born of the need to effectively and easily manage marketing campaigns independently, Brevo is for both beginners and advanced users.

Company Details

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Awards & Recognition

Brevo won the following awards in the Marketing Automation - B2B category

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Brevo Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Brevo.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

92 Likeliness to Recommend

99 Plan to Renew

90 Satisfaction of Cost Relative to Value

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+94 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Brevo?

0% Negative
1% Neutral
99% Positive

Pros

  • Reliable
  • Trustworthy
  • Efficient Service
  • Caring

Feature Ratings

Average 84

Email Marketing Automation

91

Recommended Best Action

89

Customer Journey Modelling

85

Mobile Marketing Management

84

Marketing Project Management

84

Marketing Analytics

83

Opportunity Pipeline Tracking

82

Social Media Marketing Management

82

Marketing Asset Management

80

Conversion Propensity Modeling

80

Vendor Capability Ratings

Average 83

Business Value Created

88

Ease of Implementation

86

Usability and Intuitiveness

84

Ease of Data Integration

84

Ease of IT Administration

83

Vendor Support

83

Ease of Customization

82

Breadth of Features

82

Availability and Quality of Training

81

Product Strategy and Rate of Improvement

80

Quality of Features

80

Brevo Reviews

Patrick G.

  • Role: C-Level
  • Industry: Technology
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Mar 2023

Incredible savings with SendinBlue!

Likeliness to Recommend

10 /10

What differentiates Brevo from other similar products?

The most valuable aspect of SendInBlue is its user-friendly UI. There is no unnecessary fluff, and everything you need is simply a mouse click away. The transactional SMTP part, together with the contacts and campaigns parts, is intuitive. In a nutshell, a potent instrument for people who want to raise their profile via electronic mail and possess sophisticated analysis and segmentation skills that have grown in sophistication over time. Excellent support that is quick to respond and knowledgeable about the needs of its clients. This is a huge bonus when it comes to helping clients.

What is your favorite aspect of this product?

Sendinblue's flexibility and selection of user-friendly themes were major selling points for me. The fact that it is a web-based email marketing platform with options for both novice and expert users appealed to me. It's an all-in-one marketing automation platform with all the marketing and sales tools your business needs to cultivate lasting connections with its clientele.

What do you dislike most about this product?

In regards to data transfer, I found the app's onboarding procedure to be very cumbersome. A lot of the functions, like setting up a unique IP address or sending targeted emails, have a steep learning curve. Moreover, additional functions are only accessible through the more expensive premium and corporate programs.

What recommendations would you give to someone considering this product?

For straightforward email marketing, SendinBlue is an excellent choice, particularly for smaller enterprises. In comparison to similar services, such as MailChimp, creating an account and sending your first email is a breeze. It's also simple enough for even individuals who aren't tech-savvy to utilize. You may want to explore elsewhere if you have a massive email list or if you need to import lists often from a source other than SendinBlue. While SendinBlue is fantastic in its own environment, importing other email lists may be problematic.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Laura B.

  • Role: C-Level
  • Industry: Technology
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Feb 2023

Sendinblue's Quick Installation & Helpful Staff

Likeliness to Recommend

10 /10

What differentiates Brevo from other similar products?

For my two customers in the music business, I utilize Sendinblue to manage their email marketing campaigns. I have no complaints; the product is ideal for my purposes. It's simple to implement, and the information gleaned from campaigns is straightforward. Sendinblue is what you should use, in my opinion. It's a practical aid that you may use every day, and it guarantees that your emails will be delivered successfully.

What is your favorite aspect of this product?

Sendinblue is an effective marketing tool that allows us to communicate with our consumers via email, SMS, and live chat. Sendinblue makes it simple to launch, monitor, and adjust company marketing initiatives by letting us simply build, manage, measure, and optimize them. Sendinblue also offers us the chance to conduct A/B tests and create landing pages, both of which contribute to the development of more effective advertising campaigns.

What do you dislike most about this product?

Not much about this software has irked me. We could save a lot of time if the customer database were organized, and the emails would be much more appealing if they could be customized. If you ignore that, I think it's great software that gets the job done.

What recommendations would you give to someone considering this product?

If you've been utilizing a variety of email marketing tools, this might be a helpful resource for sending more effective emails at a lower cost. The interface is well designed, and the templates are simple to use. There is a little learning curve for those unfamiliar with email tools, but nothing that can't be overcome with sufficient practice. A useful tool all around!

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Eric P.

  • Role: C-Level
  • Industry: Technology
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Feb 2023

Using SendinBlue has been a wonderful experience.

Likeliness to Recommend

10 /10

What differentiates Brevo from other similar products?

We utilize SendinBlue to distribute targeted mailings to groups with a high potential for return on investment. As a result, I may save valuable development time by creating and sending mailers without touching the underlying code. My ability to send out newsletters on a regular basis and to target specific demographics with the help of predefined groups is also enhanced.

What is your favorite aspect of this product?

So much is owed to these gentlemen for their assistance... In comparison to more than 75% of the businesses I've dealt with recently, your tech support team really went above and above in terms of willingness to help, patience, and just listening to what I was asking. That came as a wonderful shock. Sendinblue has won my loyalty, and I want to keep using it. Also, with only a few emails, they assisted me in resolving an issue that three other organizations and my company website provider had either been unable or unable to assist me with. Very greatly appreciated! Sendinblue is an excellent service, and I urge you to use it.

What do you dislike most about this product?

As a new user, I had some trouble getting started with this app, especially when it came to importing my contacts. Tough learning curve for more advanced capabilities like setting up a dedicated IP address or delivering personalized communications. Moreover, additional features are only accessible via the paid premium and enterprise programs.

What recommendations would you give to someone considering this product?

Although it lacks the adaptability of more well-known providers like MailChimp, it offers excellent value for the money. It serves the same purpose at a fraction of the cost. Although it lacks A/B testing for subject lines, it does provide you with attractive templates you can feel good about sending to clients. Unusually, the customer service department is quick to respond and provides useful feedback.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

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