Brevo Customer Reviews 2025 | SMS Marketing

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Brevo

Composite Score

8.7 /10

CX Score

9.1 /10

58 Reviews Write a Review

Claim Software

What is Brevo?

Brevo is an all-in-one platform to manage your customer relationships via Email, SMS, Chat and moreBrevo (formerly SendinBlue) is a self service solution for companies to send emails and SMS. Born of the need to effectively and easily manage marketing campaigns independently, Brevo is for both beginners and advanced users.

Company Details

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Awards & Recognition

Brevo won the following awards in the SMS Marketing category

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2025 Emotional Footprint Champion

Latest Award, 2025

Strategy and Innovation
Service Experience
Product Impact
Contract Negotiation

Latest Award, 2025

2025 Data Quadrant Champion

2025

3 Top Rated Capabilities

5 Top Rated Features

2025

2024 Emotional Footprint Champion

2024

Strategy and Innovation
Product Impact
Contract Negotiation

2024

2024 Data Quadrant Champion

2024

7 Top Rated Capabilities

4 Top Rated Features

2024

Strategy and Innovation

2023

4 Top Rated Capabilities

3 Top Rated Features

2023

Strategy and Innovation

2022

Brevo Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Brevo.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

92 Likeliness to Recommend

1
Since last award

99 Plan to Renew

89 Satisfaction of Cost Relative to Value

2
Since last award

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+95 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Brevo?

2% Negative

0% Neutral

98% Positive

Pros

Trustworthy
Generous Negotitation
Reliable
Acts with Integrity

Feature Ratings

Average 83

Scheduled Messaging

Marketing Analytics

Social Media Marketing Management

Loyalty Promotions Management

Communication Archive

Opt-in

Mobile Marketing Management

Text Messaging

Application Integration

Mobile Payments

Surveys Feedback

Vendor Capability Ratings

Average 82

Business Value Created

Ease of Implementation

Product Strategy and Rate of Improvement

Usability and Intuitiveness

Breadth of Features

Ease of IT Administration

Ease of Data Integration

Quality of Features

Ease of Customization

Availability and Quality of Training

Vendor Support

Also Featured in...

Email Marketing

Score 9.0

View Brevo in this category (opens in a new tab)

Marketing Automation - B2B

Score 8.9

View Brevo in this category (opens in a new tab)

Brevo Reviews

Dorota S.

Role: Sales Marketing
Industry: Retail
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted May 2022

"Effective marketing tool"

Likeliness to Recommend

9 /10

What differentiates Brevo from other similar products?

It is well priced, easy to use and has many features.

What is your favorite aspect of this product?

There are several advantages to this email marketing platform, such as its ability to be readily integrated with any other service and its ability to acquire prospective customers' email addresses using an online form. Using this tool, you may create an email marketing campaign in a matter of minutes.

What do you dislike most about this product?

To now, I have found nothing to be dislikable about this platform; it is a low-cost email marketing tool that anybody can use, and it allows users to generate and send emails rapidly.

What recommendations would you give to someone considering this product?

I suggest trying this tool's trial version and then upgrading to subscription plans for additional features if you run into any email marketing troubles.

Pros

Unique Features
Efficient Service
Effective Service
Saves Time

Brevo

What is Brevo?

Company Details

Need Assistance?

Awards & Recognition

2025 Emotional Footprint Champion

2025 Data Quadrant Champion

2024 Emotional Footprint Champion

2024 Data Quadrant Champion

Brevo Ratings

92 Likeliness to Recommend

1 Since last award

99 Plan to Renew

89 Satisfaction of Cost Relative to Value

2 Since last award

Emotional Footprint Overview

+95 Net Emotional Footprint

How much do users love Brevo?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Scheduled Messaging Scheduling of one-time, multiple, or repeated messaging.

Marketing Analytics Predictive analytics, machine learning, data ingestion and visualization; data segmentation; assign attributes to unstructured data; work from segmented data.

Social Media Marketing Management Ability to push content and pull leads from popular social media networks and manage social properties; aggregate and analyze social data for trend reporting.

Loyalty Promotions Management The solution has a comprehensive loyalty module that also supports both fixed and real-time promotions, impacting pricing or product availability

Communication Archive Includes complete conversation or thread archiving capabilities for historical reporting, investigation, audit, and compliance purposes.

Opt-in Provides an opt-in option for potential subscribers.

Mobile Marketing Management Includes ability to manage SMS, mobile application marketing, and push notifications on a variety of end user devices.

Text Messaging The capability to send messages by SMS in addition to email.

Application Integration Includes functional and data integration with common applications such as CRM, CSM, ERP, email, etc.

Mobile Payments The ability to process mobile payments from a mobile wallet or other mobile phone payment app

Surveys Feedback Enables surveys/feedback forms to be sent to customers​

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Also Featured in...

Email Marketing

Marketing Automation - B2B

Brevo Reviews

Dorota S.

"Effective marketing tool"

Likeliness to Recommend

Pros

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