What is Brandfolder?
Brandfolder is a visually-elegant and user-friendly Digital Asset Management software that allows marketers and creatives across industries to maximize their brand management potential. With its cloud-first architecture, users can organize, manipulate, distribute, and analyze their most important digital collateral from a single source of truth. With advanced AI-powered smart search, asset editing and manipulation, annotated workflow with approvals and notifications, and actionable brand insights, Brandfolder’s feature suite amplifies cross-team collaboration and productivity, and empowers external users to access the content they need with unprecedented ease.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
85 Likeliness to Recommend
100 Plan to Renew
85 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+91 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Brandfolder?
Pros
- Respectful
- Reliable
- Effective Service
- Inspires Innovation
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Digital Asset Findability
Collaboration
Integration
Cloud Offering
Automation of Metadata Creation
Content Capture
Intelligent Indexing
Permissions and Access Right Management
Version Management
Manage / Administration of Metadata
Digital Asset Sharing
Vendor Capability Ratings
Breadth of Features
Ease of Customization
Quality of Features
Product Strategy and Rate of Improvement
Vendor Support
Business Value Created
Usability and Intuitiveness
Ease of Data Integration
Ease of Implementation
Ease of IT Administration
Availability and Quality of Training
Brandfolder Reviews
Bipul Kumar D.
- Role: Information Technology
- Industry: Technology
- Involvement: IT Development, Integration, and Administration
Submitted May 2025
Powerful and Easy, But Could do More
Likeliness to Recommend
What differentiates Brandfolder from other similar products?
Brandfolder stands out for its clean interface, fast performance, and ease of use. It makes managing and sharing digital assests really simple, even for non-tech users.
What is your favorite aspect of this product?
I love how easy it is to upload, organize, and find assets quickly. The search function and smart tagging saves a lot of time.
What do you dislike most about this product?
Some features feel a bit limited, like collaboration tools and reporting. It would bw great to have real-time commenting, task assignments, and deeper insights into asset usage. A bit more customization in user roles and permissions would also help larger teams.
What recommendations would you give to someone considering this product?
If you want a simple and reliable way to manage digital assests, Brandfolder is a great pick. It is especially useful for teams that value speed and organizattion. However, if your team needs in-depth collaboration or detailed analytics, make sure to test those features during the trial to see if they meet your expectations.
Pros
- Helps Innovate
- Reliable
- Enables Productivity
- Trustworthy
Please tell us why you think this review should be flagged.
Jason W.
- Role: Information Technology
- Industry: Finance
- Involvement: End User of Application
Submitted Sep 2024
Why I chose this tool
Likeliness to Recommend
What differentiates Brandfolder from other similar products?
Having an intuitive and user-friendly interface attracts users in the market as it does all its tasks and demands of the user simply. It also creates ease for its users whether technical or non-technical, by giving a clean experience. It also offers AI-driven features, which provide users with a quick approach to search based on familiarities.
What is your favorite aspect of this product?
I like many features of it, especially AI-driven functionality. This feature makes it easier and more efficient to catch and assemble digital assets of the user. The visual-based searching including colors, content, and images, aids in reducing the period and boost the efficiency of the work. This feature also facilitates handling large and complex files that require much time and intelligence. It marks it best to give the accurate asset at a moment of click.
What do you dislike most about this product?
It is a complete tool in all aspects whether about pricing, features, user interface, and connectivity. However, the concern about the price has been seen among many people but if one has used it and has gone through all its features, after that he better knows that its price is justifiable according to the available features.
What recommendations would you give to someone considering this product?
This tool is a great support for those dealing with the management of assets. To take full advantage of its capabilities one should learn its basics through the trial period. To explore its features, a demo should be must must-watch. Before using it, first, analyze your needs to get the best for your work.
Pros
- Helps Innovate
- Reliable
- Performance Enhancing
- Unique Features
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Lindsay M.
- Role: Finance
- Industry: Finance
- Involvement: End User of Application
Submitted Sep 2024
Managing assets was not this much easy
Likeliness to Recommend
What differentiates Brandfolder from other similar products?
It stands out from its competitors in many ways such as having an intuitive and user-friendly interface. This supports a lot in easily managing large-size assets. Its available AI-powered feature also plays an important role in streamlining the data. Also, its ability to integrate with other parties sets it apart in the market.
What is your favorite aspect of this product?
Its highly visual interface is one of my favorite aspects. It provides real-time collaboration and helps teammates to search and manage the data. Along with giving access to one’s files, it also allows one to share them in branded portals, which is one of its strengths. It offers a wide range of customization options. It centralized the assets and made them available across stakeholders. It creates customized portals for sharing files and also gives analyses of their work.
What do you dislike most about this product?
I haven’t come across any of its negative side yet. It meets all my requirements that are needed for teamwork. It is a feature-rich platform with the latest techniques. Its CDN always keeps the asset up to mark that is not available in other DAMs. It is working well for me.
What recommendations would you give to someone considering this product?
Brandfolder is highly recommended for those who want an advanced digital asset management tool. It offers real-time collaboration which is an essential need for teamwork.
Pros
- Helps Innovate
- Performance Enhancing
- Unique Features
- Efficient Service
Please tell us why you think this review should be flagged.
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