What is Automate?
Boost your productivity with cost-effective, easy-to-use automation software that transforms virtually any business or IT process and brings together the applications that keep your business running. Automate offers scalable automation capabilities whether you need an RPA solution for one department or an enterprise-wide Center of Excellence (CoE) initiative—Automate is built for the needs of any organization.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
87 Likeliness to Recommend
96 Plan to Renew
77 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+84 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Automate?
Pros
- Respectful
- Enables Productivity
- Performance Enhancing
- Fair
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Code-Free Programming
Unsupervised Launch
Process Discovery
Role-Based Access
Central Deployment
Distributed Work
Concurrent Work
User Libraries
Real-Time Debugging
Action Logging
Automation Orchestration
Vendor Capability Ratings
Business Value Created
Ease of IT Administration
Ease of Implementation
Usability and Intuitiveness
Breadth of Features
Quality of Features
Ease of Data Integration
Vendor Support
Ease of Customization
Availability and Quality of Training
Product Strategy and Rate of Improvement
Automate Recorder
new task
task builder
calendar
reports
workflow designer
Automated Loan Processing
Automate User Provisioning
Automate Overview
Carter Bank & Trust Achieves High ROI with Automate
Automate Reviews
Prateek A.
- Role: Information Technology
- Industry: Technology
- Involvement: IT Leader or Manager
Submitted Apr 2025
Great solution to automate your work!
Likeliness to Recommend
What differentiates Automate from other similar products?
Fortra Automate is one of the great automating solutions in the market. It has all the capabilities which can reduce the manual work in an efficient way to reduce human efforts, organization cost, and time.
What is your favorite aspect of this product?
Fortra Automate has an excellent user interface. Any non-technical person with minimum product knowledge can easily work on this solution. The customer support is also very good, and they handle the user queries in a very professional manner.
What do you dislike most about this product?
- Cloud functionality. - Stability. - Increase community base. - Improvements in the documentation. - Accuracy in automated tasks.
What recommendations would you give to someone considering this product?
Any user can go with this solution without a second thought if their requirements are fulfilled.
Pros
- Helps Innovate
- Reliable
- Caring
- Saves Time
Please tell us why you think this review should be flagged.
Derris B.
- Role: Information Technology
- Industry: Technology
- Involvement: IT Leader or Manager
Submitted Mar 2025
One of the better RPA tools on the market.
Likeliness to Recommend
What differentiates Automate from other similar products?
Ease of use and deployment for small, medium and larege enterprise organizations.
What is your favorite aspect of this product?
It solves various use cases and has relevant code to download from community\support site.
What do you dislike most about this product?
Some customers complain on the price.
What recommendations would you give to someone considering this product?
Try it for 30 days and see how easy it is to utilize.
Pros
- Enables Productivity
- Generous Negotitation
- Transparent
- Appreciates Incumbent Status
Please tell us why you think this review should be flagged.
Gwen De B.
- Role: Consultant
- Industry: Consulting
- Involvement: IT Leader or Manager
Submitted Mar 2026
Boosts Productivity with Easy Automation
Likeliness to Recommend
What differentiates Automate from other similar products?
Simple to set up secure flexible and scalable automation.
What is your favorite aspect of this product?
its ability to automate repetitive tasks quickly and reliably. The easy to use interface and pre built automation templates make it simple for both beginners and experienced users to create workflows saving time and reducing human errors.
What do you dislike most about this product?
The main drawback of Fortra Automate is that advanced features can be complex for beginners requiring time and training to use effectively. Additionally, pricing can be high for small businesses especially if multiple bots or enterprise-level features are needed.
What recommendations would you give to someone considering this product?
If you’re considering Fortra Automate start by identifying the repetitive tasks in your business that will benefit most from automation. Take advantage of any available training or tutorials to learn the platform’s features, and begin with small projects before scaling up. This will help you get value quickly and avoid common pitfalls.
Pros
- Trustworthy
- Continually Improving Product
- Unique Features
- Inspires Innovation
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