What is Audiense Insights?
Audiense Insights allows you to identify and understand any audience, no matter how specific or unique it is to conduct social audience analysis. Effortlessly combine numerous filter options when you create a report, such as user profiles, affinities, demographics and job roles, creating highly personalised audience segments.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
86 Likeliness to Recommend
1
Since last award
100 Plan to Renew
77 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+94 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Audiense Insights?
Pros
- Reliable
- Trustworthy
- Client Friendly Policies
- Fair
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Audience Segmentation
Data Visualization
Audience Demographics
Conversion Analysis
Customer Journey Modelling
Metadata Management
Real Time Workflow Automation
API Framework
Vendor Capability Ratings
Quality of Features
Breadth of Features
Ease of Implementation
Ease of Customization
Vendor Support
Business Value Created
Availability and Quality of Training
Usability and Intuitiveness
Ease of Data Integration
Product Strategy and Rate of Improvement
Ease of IT Administration
Audiense Insights Reviews
Jon B.
- Role: Information Technology
- Industry: Technology
- Involvement: IT Development, Integration, and Administration
Submitted Dec 2025
Helpful Audience Insights for Understanding
Likeliness to Recommend
What differentiates Audiense Insights from other similar products?
Audiense focuses on behavior and interests rather than just surface level demographics. That makes it useful when you’re trying to understand why audiences act a certain way, not just who they are.
What is your favorite aspect of this product?
I like how it groups audiences based on shared traits and behaviors. It gives a quick sense of how different segments think, which is helpful when shaping prompts or training data assumptions.
What do you dislike most about this product?
Some insights feel abstract unless you already know the audience well. I sometimes wish there were simpler explanations or examples to ground the findings.
What recommendations would you give to someone considering this product?
Use Audiense as a discovery tool first. Spend time exploring the insights manually before trying to automate or model around them, so you understand the context.
Pros
- Reliable
- Enables Productivity
- Trustworthy
- Effective Service
Please tell us why you think this review should be flagged.
Tony E.
- Role: Sales Marketing
- Industry: Healthcare
- Involvement: End User of Application
Submitted Dec 2023
Give us a total 365 persona view
Likeliness to Recommend
What differentiates Audiense Insights from other similar products?
Ease of use.
What is your favorite aspect of this product?
Developing personalities
What do you dislike most about this product?
Graphics for reporting
What recommendations would you give to someone considering this product?
Added value for social listening
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.
Kashni S.
- Role: Sales Marketing
- Industry: Media
- Involvement: End User of Application
Submitted Dec 2023
Emotional Rating is skewed due to certain words
Likeliness to Recommend
What differentiates Audiense Insights from other similar products?
We can determine the likability of a prospect and know what the "world" is saying about them. This allows me to make a better judgement on who I will contract to be part of our multi million dollar campaigns. Although the software picks up on certain words that may have gone viral, we use our better judgement to disregard lower rated prospects.
What is your favorite aspect of this product?
The emotional rate - what are people "saying" about this influencer
What do you dislike most about this product?
Not really a dislike, but wish the audiense rating was more accurate on each influencer.
What recommendations would you give to someone considering this product?
It's a great way to keep up with industry trends and have a more in-depth understanding of influencer demographics and target audience.
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Trustworthy
Please tell us why you think this review should be flagged.
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