What is Attentive?
Attentive is a personalized text messaging platform built for innovative e-commerce brands. Attentive is a comprehensive text message marketing solution, driving 18.5% of total online revenue for businesses by creating thoughtful SMS experiences. Using real-time behavioral data, Attentive automatically sends engaging text messages to each subscriber at every step of the customer lifecycle.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
95 Likeliness to Recommend
100 Plan to Renew
88 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+96 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Attentive?
Pros
- Helps Innovate
- Reliable
- Efficient Service
- Effective Service
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Scheduled Messaging
Text Messaging
Surveys Feedback
Marketing Analytics
Application Integration
Mobile Marketing Management
Communication Archive
Opt-in
Loyalty Promotions Management
Social Media Marketing Management
Mobile Payments
Vendor Capability Ratings
Vendor Support
Ease of Implementation
Business Value Created
Quality of Features
Usability and Intuitiveness
Availability and Quality of Training
Ease of IT Administration
Breadth of Features
Ease of Data Integration
Product Strategy and Rate of Improvement
Ease of Customization
Attentive Reviews
Ritika S.
- Role: Sales Marketing
- Industry: Engineering
- Involvement: End User of Application
Submitted Jul 2026
A simple way to contact customers.
Likeliness to Recommend
What differentiates Attentive from other similar products?
SMS campaigns are easy to implement and deliver messages promptly to customers, resulting in more efficient follow ups. We can segment the audience, so we can send the right offers, not the same message to everybody. The campaign reports make it simple to see which messages are getting responses.
What is your favorite aspect of this product?
My favorite auto SMS messaging. When a consumer enters a workflow, Follow up messages are delivered on schedule, keeping engagement high without having to send each text manually.
What do you dislike most about this product?
Some workflow parameters take time to learn when constructing more elaborate campaigns. Basic reporting is good but I found I sometimes wanted a little more filtering. Costs might increase with number of contacts and messages sent.
What recommendations would you give to someone considering this product?
Attentive has been great for me as a Sales Executive. It has allowed me to maintain regular communication with my customers without putting in any more manual time. It isn't difficult to use for day-to-day campaigns, and the automated tools save time while making follow-ups more reliable.
Pros
- Trustworthy
- Effective Service
- Respectful
- Client Friendly Policies
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Raju Y.
- Role: Information Technology
- Industry: Technology
- Involvement: End User of Application
Submitted Jul 2026
Automating High-Impact Subscriber Growth.
Likeliness to Recommend
What differentiates Attentive from other similar products?
Attentive functions as a specialist enterprise mobile messaging platform, in contrast to conventional email automation systems or static bulk SMS broadcast technologies, which suffer from lower open rates or lack specific real-time mobile trigger engines.
What is your favorite aspect of this product?
The outstanding deliverability speed and industry-leading engagement rates, which guarantee that time-sensitive messaging reaches recipients promptly, along with a visual journey builder that makes creating intricate, branch-logic message flows simple and easy, are what I find most appealing.
What do you dislike most about this product?
Before launching campaigns, careful administrative control and continuous governance are necessary to navigate stringent carrier compliance laws, such as legal consent rules and mandated opt-out methods.
What recommendations would you give to someone considering this product?
Attentive is an excellent mobile messaging suite for operational leaders who need to break through digital clutter and create direct, real-time interaction channels. It guarantees full visibility across high-priority communications, removes delivery bottlenecks, and simplifies subscriber list expansion.
Pros
- Enables Productivity
- Trustworthy
- Effective Service
- Inspires Innovation
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Christine F.
- Role: Sales Marketing
- Industry: Not for Profit
- Involvement: End User of Application
Submitted Jul 2026
Attentive is the best tool in the market I've used
Likeliness to Recommend
What differentiates Attentive from other similar products?
I have been working with Attentive for over 5 years and they are consistently amazing. I like that it help us to automate things in marketing and help us grow by controlling SMS and email going out.
What is your favorite aspect of this product?
My overall experience with Attentive has been great. It is very easy to use and give us all of the data to be able to send SMS marketing messages and successfully segment to the right audience and track KPIs that are important to us.
What do you dislike most about this product?
Compared to some of their competitors, Attentive is a bit expensive.
What recommendations would you give to someone considering this product?
Yes. I recommend Attentive. It's the best tool I have used.
Pros
- Helps Innovate
- Continually Improving Product
- Trustworthy
- Unique Features
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