Asana Customer Reviews 2025 | Objectives and Key Results

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Asana

Composite Score

8.9 /10

CX Score

9.1 /10

141 Reviews Write a Review

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What is Asana?

With tasks, projects, conversations and dashboards, Asana enables teams to move work from start to finish.

Company Details

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Awards & Recognition

Asana won the following awards in the Objectives and Key Results category

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2025 Data Quadrant Champion

Latest Award, 2025

6 Top Rated Capabilities

2 Top Rated Features

Latest Award, 2025

2025 Emotional Footprint Champion

2025

2024 Data Quadrant Champion

2024

9 Top Rated Capabilities

6 Top Rated Features

2024

Asana Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Asana.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

90 Likeliness to Recommend

99 Plan to Renew

86 Satisfaction of Cost Relative to Value

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+91 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Asana?

1% Negative

3% Neutral

96% Positive

Pros

Reliable
Respectful
Enables Productivity
Efficient Service

Feature Ratings

Average 84

Task Management

Collaboration

API Integration

Milestones/Calendar Tracking

Conversations & Feedback

Dashboards and Reporting

Check-ins and Reviews

Goal Setting

Templates

OKR Alignment

Real-Time Visualization

Vendor Capability Ratings

Average 83

Ease of Implementation

Breadth of Features

Usability and Intuitiveness

Business Value Created

Ease of Data Integration

Ease of Customization

Quality of Features

Availability and Quality of Training

Product Strategy and Rate of Improvement

Vendor Support

Ease of IT Administration

Also Featured in...

Task Management

Score 9.1

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Product Management

Score 9.0

View Asana in this category (opens in a new tab)

Project Management - Enterprise

Score 9.0

View Asana in this category (opens in a new tab)

Asana Reviews

Role: Sales Marketing
Industry: Electronics
Involvement: Business Leader or Manager

Validated Review

Anonymous Reviewer

Submitted Jan 2024

Great features

Likeliness to Recommend

9 /10

Pros

Performance Enhancing
Enables Productivity
Unique Features
Effective Service

Erika B.

Role: C-Level
Industry: Engineering
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Dec 2023

Easy to use, keeps us on track!!

Likeliness to Recommend

9 /10

What differentiates Asana from other similar products?

Simple and clean interface that was easy for everyone to learn.

What is your favorite aspect of this product?

Asana's been a gamechanger for keeping us on track and making sure that the whole team really knows what's going on. My favorite part at the moment is the ability to tie tasks to higher level goals so that everyone can be kept up to date on the context of the company. The notes sections in each task are also great for giving everyone the information that's needed.

What do you dislike most about this product?

It may be that we haven't experimented with it enough but the interfaces for time tracking and budgeting have been more unwieldy than I'd like - for our early stage company implementation it's been easier to use it for general task planning rather than resource allocation and specific management of hours allocated by each person to each project.

What recommendations would you give to someone considering this product?

Definitely do some pre-planning of your architecture to determine how the team is expected to use it and set out clear expectations on what conventions you want to use before rolling it out. There's enough customization possible that that structure is needed!

Pros

Performance Enhancing
Enables Productivity
Reliable
Transparent

radhika P.

Role: Sales Marketing
Industry: Other
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Sep 2025

Smooth Marketing Project Management

Likeliness to Recommend

10 /10

What differentiates Asana from other similar products?

An AI-powered work management tool that helps marketing teams plan campaigns, track tasks, and collaborate in one place.

What is your favorite aspect of this product?

I really like how visual the boards and timelines are, making it easy to see campaign progress and deadlines at a glance.

What do you dislike most about this product?

Can feel overwhelming with too many features if you just need simple task tracking.

What recommendations would you give to someone considering this product?

I’d recommend it to marketing teams that want a clear, organized way to manage campaigns and boost productivity.

Pros

Helps Innovate
Continually Improving Product
Performance Enhancing
Enables Productivity

Asana

What is Asana?

Company Details

Need Assistance?

Awards & Recognition

2025 Data Quadrant Champion

2025 Emotional Footprint Champion

2024 Data Quadrant Champion

Asana Ratings

90 Likeliness to Recommend

99 Plan to Renew

86 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+91 Net Emotional Footprint

How much do users love Asana?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Task Management Includes task prioritizing, task assignments, subtasks, and task tracking and monitoring.

Collaboration Includes ability to view, share and direct work between co-workers in real or near real-time.

API Integration Has API so that it can integrate with other apps.

Milestones/Calendar Tracking Important dates and milestones for individuals/teams are managed in an internal calendar for goal tracking and task completion.

Conversations & Feedback Request, gather, and track informal feedback on individuals or teams to motivate and progress them.

Dashboards and Reporting Customizable dashboards to track KPIs, rep performance, and metrics.

Check-ins and Reviews Timely check-ins and reviews within a team to ensure that progress is made regularly and problems are identified early.

Goal Setting The process of identifying something that you want to accomplish and establishing measurable goals and timeframes.

Templates Curated templates for teams, managers, or employees for tracking OKRs, development plans, performance and more.

OKR Alignment Set, collaborate, align and track progress towards OKRs both vertically and horizontally.

Real-Time Visualization Ability to analyze and visualize data as soon as it becomes available via data-streaming pipelines.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Also Featured in...

Task Management

Product Management

Project Management - Enterprise

Asana Reviews

Great features

Likeliness to Recommend

Pros

Erika B.

Easy to use, keeps us on track!!

Likeliness to Recommend

Pros

radhika P.

Smooth Marketing Project Management

Likeliness to Recommend

Pros

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Feature Ratings

Task Management

Collaboration

API Integration

Milestones/Calendar Tracking

Conversations & Feedback

Dashboards and Reporting

Check-ins and Reviews

Goal Setting

Templates

OKR Alignment

Real-Time Visualization

Vendor Capability Ratings

Ease of Implementation

Breadth of Features

Usability and Intuitiveness

Business Value Created

Ease of Data Integration

Ease of Customization

Quality of Features

Availability and Quality of Training

Product Strategy and Rate of Improvement

Vendor Support

Ease of IT Administration