Asana Customer Reviews 2025 | Product Management

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Asana

Composite Score

9.0 /10

CX Score

9.4 /10

365 Reviews Write a Review

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What is Asana?

With tasks, projects, conversations and dashboards, Asana enables teams to move work from start to finish.

Company Details

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Awards & Recognition

Asana won the following awards in the Product Management category

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2025 Data Quadrant Champion

Latest Award, 2025

10 Top Rated Capabilities

7 Top Rated Features

Latest Award, 2025

2025 Emotional Footprint Champion

2025

Service Experience
Product Impact
Contract Negotiation

2025

2024 Data Quadrant Champion

2024

11 Top Rated Capabilities

8 Top Rated Features

2024

2024 Emotional Footprint Champion

2024

Strategy and Innovation
Service Experience
Product Impact
Contract Negotiation
Conflict Resolution

2024

2023 Data Quadrant Champion

2023

8 Top Rated Capabilities

6 Top Rated Features

2023

2023 Emotional Footprint Champion

2023

Strategy and Innovation
Service Experience
Product Impact
Contract Negotiation
Conflict Resolution

2023

2022 Data Quadrant Champion

2022

9 Top Rated Capabilities

10 Top Rated Features

2022

2022 Emotional Footprint Champion

2022

Strategy and Innovation
Service Experience
Product Impact
Contract Negotiation
Conflict Resolution

2022

2021 Data Quadrant Champion

2021

Asana Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Asana.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

90 Likeliness to Recommend

1
Since last award

96 Plan to Renew

88 Satisfaction of Cost Relative to Value

1
Since last award

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+95 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Asana?

1% Negative

1% Neutral

98% Positive

Pros

Reliable
Enables Productivity
Efficient Service
Respectful

Feature Ratings

Average 85

Feature Management

ALM Integration

Workflow Management

Product Management

Backlog Management

Release Planning

Strategic Vision

Social Collaboration

User Needs Management

Idea Management

Visual Roadmap

Vendor Capability Ratings

Average 84

Ease of Implementation

Business Value Created

Breadth of Features

Ease of Data Integration

Usability and Intuitiveness

Quality of Features

Product Strategy and Rate of Improvement

Ease of Customization

Availability and Quality of Training

Ease of IT Administration

Vendor Support

Also Featured in...

Task Management

Score 9.1

View Asana in this category (opens in a new tab)

Project Management - Enterprise

Score 9.0

View Asana in this category (opens in a new tab)

Objectives and Key Results

Score 8.9

View Asana in this category (opens in a new tab)

Asana Reviews

Lindsey M.

Role: C-Level
Industry: Technology
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Jan 2023

The finest group and project time manager

Likeliness to Recommend

10 /10

What differentiates Asana from other similar products?

Increasing team efficiency and output, Asana is widely regarded as a powerful and adaptable project management tool.

What is your favorite aspect of this product?

What I like most about Asana is how it streamlines the process of starting and overseeing group projects. Its user-friendly interface makes setting up reminders and delegating tasks to team members a breeze. Its user-friendly interface allows users to switch between different groups instantly, which makes assigning new tasks a breeze and eliminates the need to repeat the process every month to fill any given position. If additional help is required at any point in the process, we can easily add personnel into the flow without resorting to complicated menus or impaired navigation within our workspace.

What do you dislike most about this product?

Asana's comprehensiveness and fitness for easing team coordination are two of its many strengths. However, when compared to competing products, I find that the interface design has some flaws that detract from the overall experience. Although it does a great job of keeping tabs on my efforts and the progress of any given project, I find that a more visually appealing display or layout helps me get more done in less time.

What recommendations would you give to someone considering this product?

The software's versatility and ability to perform a wide variety of tasks are its greatest strengths, but I also appreciate its intuitive design and user-friendliness, as well as the increased control it affords me over my workload thanks to its comprehensive automation. To top it all off, it's user-friendly, flexible (it can transform from, say, a list to a kanban board or a Gantt chart and back again) and great with depth. The mobile app needs some work. It's not a good surface for jogging.

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Lethabo N.

Role: Information Technology
Industry: Other
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Jan 2023

"Asana is a user-friendly product"

Likeliness to Recommend

9 /10

What differentiates Asana from other similar products?

Asana as compared to other similar products, it is a user-friendly and has integration capabilities.

What is your favorite aspect of this product?

Users are able to see all tasks and projects in one centralized place.

What do you dislike most about this product?

Asana has limited reporting and customization options.

What recommendations would you give to someone considering this product?

Before choosing Asana, one should consider other options if they have large and complex projects.

Pros

Helps Innovate
Reliable
Performance Enhancing
Enables Productivity

Anand V.

Role: Information Technology
Industry: Banking
Involvement: IT Leader or Manager

Validated Review

Verified Reviewer

Submitted Jan 2023

Ease of use

Likeliness to Recommend

10 /10

What differentiates Asana from other similar products?

Analytics and dashboards

What is your favorite aspect of this product?

Dashboard and navigation

What do you dislike most about this product?

There is nothing that I dislike about this product

What recommendations would you give to someone considering this product?

Excellent product

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Asana

What is Asana?

Company Details

Need Assistance?

Awards & Recognition

2025 Data Quadrant Champion

2025 Emotional Footprint Champion

2024 Data Quadrant Champion

2024 Emotional Footprint Champion

2023 Data Quadrant Champion

2023 Emotional Footprint Champion

2022 Data Quadrant Champion

2022 Emotional Footprint Champion

2021 Data Quadrant Champion

Asana Ratings

90 Likeliness to Recommend

1 Since last award

96 Plan to Renew

88 Satisfaction of Cost Relative to Value

1 Since last award

Emotional Footprint Overview

+95 Net Emotional Footprint

How much do users love Asana?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Feature Management Ability to define distinct features, properties, supporting data and manage the prioritization and implementation status.

ALM Integration Integrate artifacts across ALM phases such as requirements, analysis, design, development, and testing, either internally or through an API.

Workflow Management Includes ability to support flexible and comprehensive workflow-based capabilities.

Product Management Includes product code, category, and description.

Backlog Management The product owner adds, adjusts, refines, and prioritizes backlog items within the backlog to make sure the most valuable product is delivered to users.

Release Planning Ability to assign features to a planned or desired release and track details about the release.

Strategic Vision Ability to define strategic goals or outcomes which can be traces to releases, features, roadmap items, or other work items.

Social Collaboration Connects users via social media features such as instant messaging, chats, or comments.

User Needs Management Ability to collect, define, and manage user needs and trace them to features or other work items.

Idea Management Ability to collect, manage, and define ideas prior to inclusion in the backlog.

Visual Roadmap Ability to manage and display features and/or backlog items into a visual timeline of releases or time periods.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Also Featured in...

Task Management

Project Management - Enterprise

Objectives and Key Results

Asana Reviews

Lindsey M.

The finest group and project time manager

Likeliness to Recommend

Pros

Lethabo N.

"Asana is a user-friendly product"

Likeliness to Recommend

Pros

Anand V.

Ease of use

Likeliness to Recommend

Pros

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Feature Ratings

Feature Management

ALM Integration

Workflow Management

Product Management

Backlog Management

Release Planning

Strategic Vision

Social Collaboration

User Needs Management

Idea Management

Visual Roadmap

Vendor Capability Ratings

Ease of Implementation

Business Value Created

Breadth of Features

Ease of Data Integration

Usability and Intuitiveness

Quality of Features

Product Strategy and Rate of Improvement

Ease of Customization

Availability and Quality of Training

Ease of IT Administration

Vendor Support