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Amplitude

Amplitude Analytics

Composite Score

7.2 /10

CX Score

7.4 /10

5 Reviews Write a Review

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What is Amplitude Analytics?

Amplitude Analytics gives you intelligent insight into customer behaviour and enables your teams to instantly answer both simple and complex questions - from measuring baseline metrics to understanding, exploring, learning and predicting what will happen next. Amplitude unites all your data with behavioral analytics and AI automation for an easier way to build your best product.

Company Details

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Amplitude Analytics Ratings

Real user data aggregated to summarize the product performance and customer experience.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

89 Likeliness to Recommend

100 Plan to Renew

90 Satisfaction of Cost Relative to Value

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+88 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Amplitude Analytics?

0% Negative

0% Neutral

100% Positive

Pros

Helps Innovate
Enables Productivity
Trustworthy
Efficient Service

Feature Ratings

Average 77

Dashboards, Analytics and Reporting

Behavioural Analytics

Governed Access & Security

Session Replay

Event & Conversion Analytics

Product Analytics

Cross-Channel Engagement Analytics

Customer Journey Modelling

Audience Segmentation

Marketing Analytics

Website Analytics

Vendor Capability Ratings

Average 72

Ease of Implementation

Usability and Intuitiveness

Quality of Features

Ease of Customization

Ease of IT Administration

Product Strategy and Rate of Improvement

Availability and Quality of Training

Vendor Support

Business Value Created

Breadth of Features

Ease of Data Integration

Also Featured in...

Website Analytics

Score 8.3

View Amplitude Analytics in this category (opens in a new tab)

Product Analytics

Score 7.7

View Amplitude Analytics in this category (opens in a new tab)

Amplitude Analytics Reviews

Sumit B.

Role: Information Technology
Industry: Communications
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Jan 2026

Fantastic collaborative analytics products.

Likeliness to Recommend

8 /10

What differentiates Amplitude Analytics from other similar products?

Solves the attribution issue and offers more sophisticated functionality

What is your favorite aspect of this product?

With The amplitude, we can really go deeply into the data you require and build a dashboard for each element that is needed.

What do you dislike most about this product?

Problems with UTM tag tracking or channel attribution can occasionally arise in paid campaign tracking.

What recommendations would you give to someone considering this product?

Two essential factors that produce value are team adoption and instrumentation.

Pros

Helps Innovate
Continually Improving Product
Reliable
Trustworthy

Vijay S.

Role: Information Technology
Industry: Technology
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Jan 2026

Fast user events into prediction ready data.

Likeliness to Recommend

10 /10

What differentiates Amplitude Analytics from other similar products?

Amplitude goes beyond just dashboards transforming every click and action into time series behavior data.

What is your favorite aspect of this product?

It becomes clear here which events are actually providing signals even before training the model.

What do you dislike most about this product?

Understanding the schema takes time when exporting raw data.

What recommendations would you give to someone considering this product?

This tool has elevated product analytics from mere reporting to the foundation of behavior based modeling.

Pros

Helps Innovate
Enables Productivity
Trustworthy
Unique Features

Cons

Less Reliable

Role: Information Technology
Industry: Technology
Involvement: End User of Application

Validated Review

Anonymous Reviewer

Submitted Nov 2025

Amplitude is critical in monitoring performance

Likeliness to Recommend

8 /10

Pros

Enables Productivity
Efficient Service
Effective Service
Helps Innovate

Amplitude Analytics

What is Amplitude Analytics?

Company Details

Need Assistance?

Amplitude Analytics Ratings

89 Likeliness to Recommend

100 Plan to Renew

90 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+88 Net Emotional Footprint

How much do users love Amplitude Analytics?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Dashboards, Analytics and Reporting Includes historical & real-time dashboard visualizations, detailed & summary reporting, forecasting & easy data extraction for data analysis.

Behavioural Analytics Capture user interactions across web, mobile, app, and product environments to build a complete behavioural picture.

Governed Access & Security Apply role-based controls and governance to manage data access and integrity.

Session Replay Session replay with heatmaps or clickstream visualizations to diagnose issues, identify trends, or improve UX.

Event & Conversion Analytics Measure engagement and goal completion by tracking user actions and key conversions across channels.

Product Analytics Measures usage of specific features, adoption, retention, and engagement with a product.

Cross-Channel Engagement Analytics Track and optimize user engagement and user flows across marketing campaigns and mobile apps by measuring ROI, retention, churn, and in-app behaviour.

Customer Journey Modelling The ability to effectively model and display customer behaviors or journeys through multiple channels and touchpoints.

Audience Segmentation The ability to create and analyze discrete customer audience segments based on user-defined criteria or variables.

Marketing Analytics Tracks campaign performance, attribution, and marketing ROI.

Website Analytics Tracks page views, sessions, user flows, and website-specific KPIs.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Also Featured in...

Website Analytics

Product Analytics

Amplitude Analytics Reviews

Sumit B.

Fantastic collaborative analytics products.

Likeliness to Recommend

Pros

Vijay S.

Fast user events into prediction ready data.

Likeliness to Recommend

Pros

Cons

Amplitude is critical in monitoring performance

Likeliness to Recommend

Pros

Feature Ratings

Dashboards, Analytics and Reporting

Behavioural Analytics

Governed Access & Security

Session Replay

Event & Conversion Analytics

Product Analytics

Cross-Channel Engagement Analytics

Customer Journey Modelling

Audience Segmentation

Marketing Analytics

Website Analytics

Vendor Capability Ratings

Ease of Implementation

Usability and Intuitiveness

Quality of Features

Ease of Customization

Ease of IT Administration

Product Strategy and Rate of Improvement

Availability and Quality of Training

Vendor Support

Business Value Created

Breadth of Features

Ease of Data Integration