Write a review temporarily disabled. Our system flagged this request as potentially automated and has disabled form submission for security reasons. If you believe this is a mistake, please contact us. We’ll be happy to help resolve the issue.

Adobe

Adobe Target

Composite Score

7.0 /10

CX Score

7.0 /10

23 Reviews Write a Review

Claim Software

What is Adobe Target?

Adobe Target is the Adobe Experience Cloud solution that provides everything you need to tailor and personalize your customers’ experiences. Target helps you maximize revenue on your web and mobile sites, apps, social media, and other digital channels. With Adobe Target, you get AI-powered testing, personalization and automation at scale, so you can find that one customer out of a million, and give them what they want.

Company Details

Need Assistance?

We're here to help you with understanding our reports and the data inside to help you make decisions.

Get Assistance

Awards & Recognition

Adobe Target won the following awards in the A/B Testing category

Filter By

0 Top Rated Capabilities

1 Top Rated Features

Latest Award, 2026

0 Top Rated Capabilities

1 Top Rated Features

2025

0 Top Rated Capabilities

3 Top Rated Features

2024

Adobe Target Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Adobe Target.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

82 Likeliness to Recommend

1
Since last award

100 Plan to Renew

75 Satisfaction of Cost Relative to Value

{y}

{name}

Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+73 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Adobe Target?

7% Negative

7% Neutral

86% Positive

Pros

Helps Innovate
Trustworthy
Performance Enhancing
Acts with Integrity

Cons

Vendor's Interest First
Under Delivered

Feature Ratings

Average 78

Traffic Allocation Control

Visual Editor

Heatmaps/Clickmaps

Landing Page & Web Form Testing

Goal Tracking and Conversion Definition

No-Code/Low-Code Test Building

Split Testing

Analytics and Reporting

Split URL Testing

Audience Segmentation

Multivariate Testing

Vendor Capability Ratings

Average 74

Business Value Created

Quality of Features

Ease of Implementation

Breadth of Features

Ease of Customization

Ease of Data Integration

Ease of IT Administration

Product Strategy and Rate of Improvement

Usability and Intuitiveness

Availability and Quality of Training

Vendor Support

Adobe Target Reviews

Muhammad A.

Role: Information Technology
Industry: Energy
Involvement: IT Leader or Manager

Validated Review

Verified Reviewer

Submitted Oct 2023

One of the best product in PDF editing

Likeliness to Recommend

10 /10

What differentiates Adobe Target from other similar products?

PDF Xchange

What is your favorite aspect of this product?

NitroPDF Editor

What do you dislike most about this product?

Nothing at all

What recommendations would you give to someone considering this product?

Features Adobe Acrobat

Pros

Performance Enhancing
Helps Innovate
Reliable
Enables Productivity

Luis A.

Role: Information Technology
Industry: Food and Beverage
Involvement: IT Development, Integration, and Administration

Validated Review

Verified Reviewer

Submitted Oct 2023

Likeliness to Recommend

9 /10

Pros

Helps Innovate
Continually Improving Product
Reliable
Efficient Service

Cons

Vendor Friendly Policies

Gaurav a.

Role: Consultant
Industry: Banking
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Oct 2023

Easty to user prodcut

Likeliness to Recommend

8 /10

What differentiates Adobe Target from other similar products?

Adobe Target has some great features such as split testing, easy to implement to site . The data can be stored into Analytics for better visualisation however I feel the tool does not provide greater features for the server side/spa intergartion.

What is your favorite aspect of this product?

The data can be stored in Analytics via A4T. It helps us to do a better visualisation

What do you dislike most about this product?

Single page apps integration is limited in the tool. The page views plus VEC features does not work at the best

What recommendations would you give to someone considering this product?

It's a great tool that helps to store data at one place

Pros

Reliable
Performance Enhancing
Enables Productivity
Trustworthy

Cons

Less Effective Service
Wastes Time
Vendor Friendly Policies

Adobe Target

What is Adobe Target?

Company Details

Need Assistance?

Awards & Recognition

Adobe Target Ratings

82 Likeliness to Recommend

1 Since last award

100 Plan to Renew

75 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+73 Net Emotional Footprint

How much do users love Adobe Target?

Pros

Cons

Feature Ratings Average rating of all product features, some of which may not be shown below

Traffic Allocation Control Manually or dynamically control how much user traffic is directed to each test variant.

Visual Editor WYSIWYG editor that allows users to modify pages and elements visually for test setup.

Heatmaps/Clickmaps Visual overlays showing where users click, move, or scroll — used to inform testing strategies.

Landing Page & Web Form Testing Create and test standalone landing pages and forms for lead generation and conversion.

Goal Tracking and Conversion Definition Allow users to set specific success metrics e.g., signups or purchases, and track results automatically.

No-Code/Low-Code Test Building Provide non-technical users with interfaces to create and run tests without needing developers.

Split Testing A/B or Split Testing allows marketing managers to compare and contrast two or more versions of the same piece of content to maximizing open, click and rates.

Analytics and Reporting Includes historical & real-time dashboard visualizations, detailed & summary reporting and easy data extraction for data analysis.

Split URL Testing Test different web pages using separate URLs e.g., www.site.com/a vs www.site.com/b.

Audience Segmentation The ability to create and analyze discrete customer audience segments based on user-defined criteria or variables.

Multivariate Testing Capability of the software to test multiple site elements or variables to determine the combination of variables that leads to increased conversion.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Adobe Target Reviews

Muhammad A.

One of the best product in PDF editing

Likeliness to Recommend

Pros

Luis A.

Likeliness to Recommend

Pros

Cons

Gaurav a.

Easty to user prodcut

Likeliness to Recommend

Pros

Cons

1
Since last award

Feature Ratings

Traffic Allocation Control

Visual Editor

Heatmaps/Clickmaps

Landing Page & Web Form Testing

Goal Tracking and Conversion Definition

No-Code/Low-Code Test Building

Split Testing

Analytics and Reporting

Split URL Testing

Audience Segmentation

Multivariate Testing

Vendor Capability Ratings

Business Value Created

Quality of Features

Ease of Implementation

Breadth of Features

Ease of Customization

Ease of Data Integration

Ease of IT Administration

Product Strategy and Rate of Improvement

Usability and Intuitiveness

Availability and Quality of Training

Vendor Support