Press Release


April 22, 2021

SoftwareReviews names Zerto Platform, Rubrik Cloud Data Management, and Acronis Cyber Backup among Backup and Availability Software Emotional Footprint Award Winners.

Best Backup and Availability Software for Client Experience Announced by SoftwareReviews 
 
Zerto Platform, Acronis Cyber Backup, Microsoft Azure Backup, Micro Focus Data Protector, and Rubrik are the 2021 Backup and Availability Emotional Footprint Champions. 
 
TORONTO – April 22, 2021 – SoftwareReviews, a division of IT research and advisory firm Info-Tech Research Group, has published its  2021 Backup and Availability Emotional Footprint Awards, naming five vendors as Champions. The following vendors are the Champions according to the feedback provided by their users via SoftwareReviews’ comprehensive online survey. 
 
Zerto Platform 
Acronis Cyber Backup 
Microsoft Azure Backup 
Micro Focus Data Protector 
Rubrik 
 
SoftwareReviews’ Net Emotional Footprint measures high level user sentiment. It aggregates emotional ratings from 25 provocative questions, creating a powerful indicator of the overall user feeling toward the vendor and the product. 
 
Zerto Platfrom, with a Net Emotional Footprint of +94, performed exceptionally in many categories, exceeding user expectations in being respectful, caring, and saving time.  Acronis Cyber Backup, with a Net Emotional Footprint of +89, excelled in being altruistic and showing integrity.  Microsoft Azure Backup, with a Net Emotional Footprint of +87, performed well on providing security protection and enabling productivity. Micro Focus Data Protector with a Net Emotional Footprint of +90, ranked strong for being effective and showing integrity. Rubrik with a Net Emotional Footprint of +87, ranked high for including cloud friendly policies and being fair.  
 
In general, Backup and Availability software users responded most favorably when asked about vendors’ service experience and quality and effectiveness of service– and were most dissatisfied with vendors over promising to deliver.  
 
What Is the Emotional Footprint Diamond? 
The Emotional Footprint Diamond illustrates the customer experience with software vendors and a complex relationship spanning procurement, implementation, service, and support. The Net Emotional Footprint of a vendor is a result of aggregated emotional response ratings in the areas of service, negotiation, product impact, conflict resolution, and strategy and innovation, creating a powerful indicator of overall user feeling toward the vendor and its product from the software user’s point of view. The data published in the Emotional Footprint Diamond is collected from real end users through authentic software review surveys and meticulously verified. The survey uses standard net promoter scoring (positive percentage minus negative percentage) to arrive at the Net Emotional Footprint score. These skillfully crafted survey questions are informed by two decades of IT research and advisory. Vendors with top user scores receive the Emotional Footprint Award. The Emotional Footprint Awards, an initiative proudly founded in 100% user-review data, is free of traditional components such as market presence and analyst opinion, which are opaque in nature and may be influenced by vendor pressure, financial or otherwise. 
 
 
About SoftwareReviews: 
SoftwareReviews is a division of Info-Tech Research Group, an IT research and advisory firm established in 1997. Backed by two decades of IT research and advisory experience, SoftwareReviews is a leading source of expertise and insight into the enterprise software landscape and client-vendor relationships. By collecting real data from IT and business professionals, the SoftwareReviews methodology produces detailed and authentic insights into the experience of evaluating and purchasing enterprise software.  
 
For more information, please contact:  
Indrani Ray 
Vice President, Communications and Brand  
irayghosal@infotech.com 
647.574.9559 
 
 
 
 
 

Press Contact

David Piazza