Press Release

July 27, 2021

SoftwareReviews names Hootsuite Social Media Management Enterprise and Buffer among Social Media Management - Enterprise Data Quadrant Award Winners.

Best Social Media Management – Enterprise Software Revealed by Users Through SoftwareReviews 
Hootsuite Social Media Management Enterprise and Buffer are the 2021 Social Media Management – Enterprise Data Quadrant Gold Medalists. 
TORONTO – July 27, 2021 – SoftwareReviews, a division of IT research and advisory firm Info-Tech Research Group, has published its2021 Social Media Management Enterprise Data Quadrant Awards, naming two vendors as gold medalists. The following vendors are winners according to the feedback provided by their end-users via SoftwareReviews’ comprehensive online survey. Vendors are rated on product features, vendor capabilities, and the relationship with their software partner:  
  • Hootsuite Social Media Management Enterprise 
  • Buffer 
What makes the SoftwareReviews Data Quadrant different?   
The study involves gathering intelligence on user satisfaction with both product features and the experience with the vendor. Aggregated emotional response ratings are included in the areas of service, negotiation, product impact, conflict resolution, and strategy and innovation to create a powerful indicator of overall user feeling toward the vendor and its product – all from the software users’ point of view. SoftwareReviews calls this insight the Net Emotional Footprint.  
Hootsuite Enterprise, with a Net Emotional Footprint of +95, ranked strongly on the ability to publish to social media services such as Facebook, Twitter, LinkedIn, YouTube, and more. Buffer received a Net Emotional Footprint of +83 and exceeded user expectations in successfully implementing any new solutions necessary to realize its full value and promote end user adoption.  
Social Media Management Enterprise users were most satisfied with vendors user experience. However, the users were most dissatisfied with the lack of ability to analyze and uncover insights from attitudes and opinions expressed on social media. 
About SoftwareReviews Data Quadrant Awards and Software Reports:
SoftwareReviews Data Quadrant Awards recognize outstanding vendors in the technology marketplace as evaluated by their users annually. Top vendors in a software category are eligible to receive Data Quadrant Gold Medals, provided their net-promoter scores meet the threshold for sufficiently high user satisfaction across four areas of evaluation: vendor capabilities, product features, likeliness to recommend, and vendor experience. In-depth product evaluation reports are available at  
About SoftwareReviews: 
SoftwareReviews is a division of Info-Tech Research Group, an IT research and advisory firm established in 1997. Backed by two decades of IT research and advisory experience, SoftwareReviews is a leading source of expertise and insight into the enterprise software landscape and client-vendor relationships. By collecting real data from IT and business professionals, the SoftwareReviews methodology produces detailed and authentic insights into the experience of evaluating and purchasing enterprise software. 
For more information, please contact:  
Indrani Ray  
Vice President, Communications and Brand