Press Release


March 28, 2018

Software Reviews names Pipedrive CRM, Salesforce Sales Cloud and Zoho CRM as Customer Relationship Management (CRM) Gold Medalists


Toronto, ON – April 9th, 2018 – Software Reviews, a division of world-class research and advisory firm Info-Tech Research Group Inc., published its 2018 Customer Relationship Management (CRM)  Data Quadrant Awards naming three Gold Medalists in the space: Pipedrive CRM, Salesforce Sales Cloud and Zoho CRM.

Unlike traditional software awards, Data Quadrant Awards are based solely on user reviews and are determined by a transparent proprietary methodology that is available in full in Software Reviews’ 2018 Customer Relationship Management (CRM) Software Report, also published today.

About Data Quadrants

The Software Reviews Data Quadrant evaluates and ranks products based on feedback from technology and business leaders as well as end-users. The placement of a software product in the Data Quadrant indicates, according to users, relative performance across 1) Product Features & Satisfaction and 2) Vendor Experience & Capabilities. 

Data Quadrants are based entirely on user review data and are free of traditional “magical” components such as market presence and analyst opinion, which are opaque in nature and may be influenced by vendor pressure, financial or otherwise.

About Data Quadrant Awards and Software Reviews Reports

Software Reviews’ Data Quadrant Gold Medal Awards recognize outstanding vendors in the technology marketplace as evaluated by their users. Gold Medals represent the capstone of our in-depth software evaluation reports, and are awarded based on a composite score that encapsulates performance in four areas of evaluation:  Vendor Capabilities, Product Features, Likeliness to Recommend, and Net Emotional Footprint. (The Net Emotional Footprint score measures user sentiment toward the vendor based on whether or not they are perceived to be trustworthy, respectful, fair, etc.). The top five vendors in a software category are eligible to receive Gold Medals, provided their composite scores meet the threshold for sufficiently high user satisfaction. 

Software Reviews Reports present comprehensive evaluations of software vendors based on numerous data points within the areas of evaluation mentioned above. Software buyers can use this information to make more informed and data-driven purchasing and renewal decisions.  

About Software Reviews

Software Reviews is a division of Info-Tech Research Group Inc., a world class IT research and consulting firm established in 1997. Having worked in the vendor space for two decades, Software Reviews is a leading source of expertise and insight into the enterprise software landscape and client-vendor relationships.

By collecting real data from real IT and business professionals, Software Reviews provides an accurate and unbiased understanding of complex software purchasing decisions. Our methodology produces the most detailed and authentic insights into the experience of purchasing and owning software.