Digital Analytics
Top Google Analytics 360 Alternatives and Competitors

Looking to upgrade or change your solution? Take away the guesswork and stay informed with end user feedback to identify and select the solution that best matches your needs.

Analytics 360 is tailored for the unique measurement needs of large enterprises with advanced customisation, scalable tools and enterprise-level support. It is part of the Google Marketing Platform which brings together your advertising and analytics to help you make quality customer connections, surface deeper insights, and drive better marketing results.

7.8

Composite
Score

+86

Emotional
Footprint

20

Reviews

Best Alternatives and Competitors to Google Analytics 360

Compare how Google Analytics 360 stacks up to the competition in the areas that matter most to real users to short list options that will best fit your business needs.

Adobe Systems

Adobe Analytics

8.1

Composite
Score

+94

Emotional
Footprint

17

Reviews

Reviews Say

Compared to Google Analytics 360, Adobe Analytics is:

Easier to Customize

More Transparent

More Caring

More Respectful

Easier to Use

Better at Training

Pendo.io, Inc.

Pendo

7.8

Composite
Score

+84

Emotional
Footprint

28

Reviews

Reviews Say

Compared to Google Analytics 360, Pendo is:

More Transparent

Less Reliable

Less Efficient

Less Inspiring

Less Caring

Harder to Implement

Amplitude

Amplitude Analytics

7.5

Composite
Score

+80

Emotional
Footprint

20

Reviews

Reviews Say

Compared to Google Analytics 360, Amplitude Analytics is:

More Caring

Less Reliable

Less Respectful

Worse at Support

Less Efficient

Worse at Training

Mixpanel

Mixpanel

7.4

Composite
Score

+78

Emotional
Footprint

20

Reviews

Reviews Say

Compared to Google Analytics 360, Mixpanel is:

More Respectful

More Transparent

Less Reliable

Harder to Implement

Worse at Training

Less Innovative

Hotjar

Hotjar

7.3

Composite
Score

+79

Emotional
Footprint

19

Reviews

Reviews Say

Compared to Google Analytics 360, Hotjar is:

Easier to Customize

More Efficient

Worse at Support

Harder to Implement

Less Inspiring

Worse at Training

Heap, Inc.

Heap

7.0

Composite
Score

+78

Emotional
Footprint

16

Reviews

Reviews Say

Compared to Google Analytics 360, Heap is:

More Transparent

Less Respectful

Less Efficient

Less Reliable

Worse at Support

Worse at Training

Glassbox

Glassbox

7.0

Composite
Score

+76

Emotional
Footprint

12

Reviews

Reviews Say

Compared to Google Analytics 360, Glassbox is:

More Caring

Less Transparent

Less Reliable

Less Respectful

Less Efficient

Harder to Implement

Most Popular Google Analytics 360 Comparisons