Top Google Analytics 360 Alternatives and Competitors
Looking to upgrade or change your solution? Take away the guesswork and stay informed with end user feedback to identify and select the solution that best matches your needs.
Analytics 360 is tailored for the unique measurement needs of large enterprises with advanced customisation, scalable tools and enterprise-level support. It is part of the Google Marketing Platform which brings together your advertising and analytics to help you make quality customer connections, surface deeper insights, and drive better marketing results.
Common Features
Behavioural Analytics | Customer Journey Modelling | Privacy, Security, and Regulatory Compliance | Cross-Channel Engagement Analytics | 3rd-Party Integrations | Dashboards, Analytics and Reporting | Product Analytics | Event & Conversion Analytics | Predictive Analytics | Audience Segmentation | Customer Identity | Governed Access & Security | Session Replay | Website Analytics | Marketing Analytics
7.8
Composite
Score
+86
Emotional
Footprint
20
Reviews
Best Alternatives and Competitors to Google Analytics 360
Compare how Google Analytics 360 stacks up to the competition in the areas that matter most to real users to short list options that will best fit your business needs.
Adobe Systems
Adobe Analytics
8.1
Composite
Score
+94
Emotional
Footprint
17
Reviews
Reviews Say
Compared to Google Analytics 360, Adobe Analytics is:
Easier to Customize
More Transparent
More Caring
More Respectful
Easier to Use
Better at Training
Adobe empowers marketing, product, and business teams with insights to understand their customers and the journeys they take across channels, products, content, and services. Their advanced analytics solution was purpose-built to let your teams deliver and evaluate exceptional customer experiences - faster.
Pendo.io, Inc.
Pendo
7.8
Composite
Score
+84
Emotional
Footprint
28
Reviews
Reviews Say
Compared to Google Analytics 360, Pendo is:
More Transparent
Less Reliable
Less Efficient
Less Inspiring
Less Caring
Harder to Implement
Pendo is an all-in-one platform for breakthrough digital experiences. This integrated suite of product management and digital adoption tools brings analytics, in-app guides, and feedback into one place so you can make informed decisions, take action on your data, and drive business outcomes. Whether you build software, manage schools, or sell screwdrivers, Pendo improves the products your customers rely on.
Amplitude
Amplitude Analytics
7.5
Composite
Score
+80
Emotional
Footprint
20
Reviews
Reviews Say
Compared to Google Analytics 360, Amplitude Analytics is:
More Caring
Less Reliable
Less Respectful
Worse at Support
Less Efficient
Worse at Training
Amplitude Analytics gives you intelligent insight into customer behaviour and enables your teams to instantly answer both simple and complex questions - from measuring baseline metrics to understanding, exploring, learning and predicting what will happen next. Amplitude unites all your data with behavioral analytics and AI automation for an easier way to build your best product.
Mixpanel
Mixpanel
7.4
Composite
Score
+78
Emotional
Footprint
20
Reviews
Reviews Say
Compared to Google Analytics 360, Mixpanel is:
More Respectful
More Transparent
Less Reliable
Harder to Implement
Worse at Training
Less Innovative
Mixpanel's event-based tracking solution gives product teams the ability to gain insights into how to best acquire, convert, and retain their users across web and mobile platforms. Powerful, flexible, and easy-to-use, Mixpanel enables teams to learn from their user data and innovate rapidly in creating winning products.
Hotjar
Hotjar
7.3
Composite
Score
+79
Emotional
Footprint
19
Reviews
Reviews Say
Compared to Google Analytics 360, Hotjar is:
Easier to Customize
More Efficient
Worse at Support
Harder to Implement
Less Inspiring
Worse at Training
Hotjar is a behavior analytics and product experience insights service that helps you empathize and understand your users, and get their feedback through tools like heatmaps, session recordings, and surveys. Hotjar complements the data and insights you get from traditional web analytics tools like Google Analytics. It’s an industry-leading and easy-to-use service that combines user behavior analysis, product experience insights, and website feedback tools to help you understand what’s actually happening on your site, what your users care about, and what they have to say.
Heap, Inc.
Heap
7.0
Composite
Score
+78
Emotional
Footprint
16
Reviews
Reviews Say
Compared to Google Analytics 360, Heap is:
More Transparent
Less Respectful
Less Efficient
Less Reliable
Worse at Support
Worse at Training
Heap is a digital insights platform that makes it easy to surface and act on the most valuable insights that are hidden in your user data. Heap combines a complete and trustworthy digital data foundation with advanced data science capabilities so teams have comprehensive tools to yield insights, move faster, and optimize customer journeys in an ever-changing marketplace.
Glassbox
Glassbox
7.0
Composite
Score
+76
Emotional
Footprint
12
Reviews
Reviews Say
Compared to Google Analytics 360, Glassbox is:
More Caring
Less Transparent
Less Reliable
Less Respectful
Less Efficient
Harder to Implement
Glassbox empowers organizations to create frictionless digital journeys for their customers. Our digital experience analytics platform works in real time, across mobile apps and websites, to accelerate customer loyalty and business growth.
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